UEDA Annual Summit 2014 - Awards of Excellence - Research and Analysis - Iowa Small Business Owner Survey
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The Iowa Small Business Survey is a transformative research approach dedicated to engaging, understanding and disseminating the needs of small businesses within Iowa to a wide array of partners. This novel and inclusive approach includes three components not typically associated with the act of conducting a survey. First, the survey is collaboratively assembled by a wide group of stakeholders, second, academic researchers and classroom professors are invited to participate and publish using the findings, and last, a traditional survey report is augmented with an innovative and lively ‘magazine’ highlighting the findings and other information about the state ecosystem. This approach has resulted in new technical assistance programs, academic papers, notable new funding for the university, stronger collaboration between statewide stakeholders, improved government relations between entrepreneurs and elected officials and of particular note, the survey directly facilitated funding for two 2013 UEDA award winning programs: Dream Big Grow Here, and the Business Concierge. The release of the 2014 Iowa Small Business Survey coincides with a statewide movement to address the needs of Iowa women entrepreneurs. Iowa ranks last in the country for growth of women entrepreneurs by number of firms, revenue, and employment. The 2014 survey provided direct feedback from Iowa women-owned business concerning their capital, technical assistance, network and community support needs which will be developed into a plan and funding request at the state and national levels. View the full case study at: http://universityeda.org/value-to-members/best-practice-sharing/awards-of-excellence/2014-awards-of-excellence/awards-of-excellence-2014-finalists/iowa-small-business-owner-survey/
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UEDA Annual Summit 2014 - Awards of Excellence - Research and Analysis - Iowa Small Business Owner Survey
- 2. WHY THE SMALL BUSINESS SURVEY WAS CREATED THE PROBLEM • A NEED TO UNDERSTAND THE ENTREPRENEUR • IDENTIFYING, SURVEYING & RESPONDING IS BECOMING MORE DIFFICULT IN THE PAST • CENSUS BUREAU • KAUFFMAN FOUNDATION • SMALL BUSINESS ADMINISTRATION
- 3. ORIGINALITY Statewide Collaboration Research Innovative Release Feedback Loop to Entrepreneurs
- 4. COLLABORATIVELY BUILT • COMPILE RESEARCH QUESTIONS • ENTREPRENEURIAL ROUNDTABLE • OTHER RESEARCHERS IN THE FIELD • NEW APPROACHES IN SERVING • BETTER TRAINING TOOLS • BETTER UNDERSTANDING • STRONGER LINKAGES • TYPES OF QUESTIONS • DEMOGRAPHIC INFORMATION • KEY PROBLEMS FACING SMALL BUSINESS • BUSINESS GROWTH OR DECLINE • TECHNOLOGY • USE & EVALUATION OF 20+ RESOURCES AND SERVICES IN THE STATE
- 5. SURVEY & OUTCOMES • SURVEYED IOWA SMALL BUSINESSES • HIGHLIGHTS • 1 IN 5 NEW JOBS DUE TO TECHNOLOGY • SUB-CONTRACT JOBS INCREASED • SLOW GROWTH CONTINUED • WOMAN-OWNED BUSINESSES ARE SMALLER, YOUNGER, AND DON’T SEEM TO PERSIST PAST THE 10 YEAR MARK • IASOURCELINK MOST IMPROVED RESOURCE SurveyRespondentsby Industry Wholesale Ag Manufacturing Technology Retail Service 80 70 60 50 40 30 20 10 0 Increase Decrease Stay theSame Percent of Respondents During 2013 did you see your revenues... And in 2014 do you expect to see revenues... 2013 2014
- 6. INNOVATIVE RELEASE • 144 25 PAGE PUBLICATION • ENGAGING & EDUCATIONAL FRAMEWORK • EASY TO READ, COLORFUL GRAPHS & DATA • KEY TAKE-A-WAYS & SUGGESTIONS • SPECIAL SEGMENT REPORT • DEDICATED WEBSITE • ATTRACTIVE TO ALL STAKEHOLDERS • LEGISLATORS • ECONOMIC DEVELOPERS • BUSINESS SERVICE PROVIDERS • SMALL BUSINESS OWNERS
- 7. IMPACT NEW PROGRAMS • DREAM BIG GROW HERE • BUSINESS CONCIERGE • SPEAK OUT SMALL BUSINESS • WEBINARS • MYENTRE.NET • ENTREFEST CONTINUED RESEARCH & USE • ACADEMIC PAPERS • FOCUS GROUPS • WOMEN’S ROUNDTABLE FORMED • ASCENT • TEACHING TOOL VALUE-ADD RELATIONSHIPS • NEW FUNDING SOURCES • STATEWIDE STAKEHOLDERS • IMPROVED GOVERNMENT RELATIONS • SMALL BUSINESS OWNER VOICE • MEDIA & AWARENESS
- 8. REPLICABILITY & SCALABILITY • COLLABORATE WITH STAKEHOLDERS • UTILIZE UNIVERSITY ASSETS TO SURVEY • CREATE CONTENT WITH PURPOSE • THINK BIG OR THINK SMALL FUTURE POSSIBILITIES... Statewide Collaboration Research Innovative Release Feedback Loop to Entrepreneurs
- 9. “ ” SUSTAINABILITY ACROSS THE BOARD, BUSINESS OWNERS ARE CALLING FOR LESS REGULATION, MORE CAPITAL, BETTER ACCESS TO THEIR PEERS ONLINE AND IN PERSON, AND MORE SUPPORTIVE COMMUNITIES. HOW WE RESPOND TO THESE NEEDS GOING FORWARD WILL BE REWARDED BY MORE BUSINESS STARTS, NEW JOBS AND BUSINESS EXPANSIONS IN IOWA - MAUREEN COLLINS-WILLIAMS, UNI RESEARCHER IN RESIDENCE
Hinweis der Redaktion
- Good Afternoon. My name is Sarah Bey. I’m a program manager at the University of Northern Iowa Regional Business Center. Thank you for having me – I’m excited to be here and share a time-tested and truly successful program, the Iowa Small Business Survey. I’m going to take you through the creation of the survey as a program, it’s innovative components, all the way to the impact it’s had in Iowa and across the US.
- Did you ever see Willy Wonka & the Chocolate Factory? Why was he on the hunt for someone? What role was he trying to fill? Why did everyone else go home? – He couldn’t trust them. It wasn’t just important that he had the same vision, it was that he could trust him. If we are out there trying to serve this audience, yet make no great effort to connect, we’re not giving them reason to trust us, take advice from us, or be an asset to their business. At UNI, our team philosophy has always been to listen to small business owners, imagine what we can do to make life better, and create solutions leveraging our university & technology assets. With the majority of America’s net new jobs coming from young and small business there has never been a greater need to understand the entrepreneur. At the same time it has become increasingly difficult as the breadth of entrepreneurs is changing rapidly and the environment changes from state to state There are other small business surveys and results out there Census Bureau – tons of information, but released every 5 years, hard to sift down to sole proprietors. In fact it’s not included in the most commonly used tables, yet new biz formation by Sole Proprietors is at its highest level ever. It does have great information though Kauffman – Great entrepreneur research & some multi-state/ regional information, but not a drill down into insights or painpoints SBA – Does have state specific information, but about 3 years behind and doesn’t get to the attitudes, insights, or driving forces behind the data American Express Open has ranked the state of Iowa at the bottom of the country in growth of woman-owned business for 3 years in a row. Only state specific research can get to the bottom of why the growth rates are so lacking We knew that if we were going to produce a small business survey specific to Iowa it needed to include sole proprietors, region specific data and ultimately, it needed to address the concerns of our state. It needed to be different.
- New model of business research that would be collaboratively built, outcome driven, easy to access & understand in the form of an innovative release, and helpful to as many Iowa stakeholders as possible (including small business owners themselves).
- Each year, UNI takes a baseline survey template to the statewide entrepreneurial roundtable for review and input (40+ service provider partners meets quarterly, offering a forum to share ideas & coordinate efforts around entrepreneurship. First brought in 2012 and input provided by members since. But we’ve reached further for input. There is a huge desire for shared data research. A lot of what we compile in Iowa has considerable value in data to researchers interested in entrepreneurship. Sharing of this data can lead to new approaches in serving entrepreneurs, better classroom training tools for students, better understanding of the entrepreneurial mindset & stronger linkages between universities & public sector programs. 2 substantial off campus research projects – 2 papers currently under review on the subject of entrepreneur networks. Both papers featured in June at the Babson College Entrepreneurship conference in London, Canada. (Dr. Kristine Kuhn at Washington state - mentoring & Dr. Tera Galloway at Illinois State – in-person networks) contributed questions to the 2013 & 2014 surveys.
- Once it is compiled, we worked with our University sister program that specializes in primary research to deliver the survey. Survey’s are boring! It’s what we get out of it that makes it exciting! This year our results showed … Remember the American Express Open ranking of Iowa woman-owned businesses? This year’s survey also confirmed that Iowa woman-owned businesses are generally smaller & younger than their male-owned counterparts and don’t seem to persist past the 10 year mark. Cool information right? How do we get that into the right hands AND into their full understanding?
- We made it readable, interesting, and exciting. Here is the 100 page binder of survey results – In the past we gave this to the entrepreneur roundtable, but it didn’t spark the conversations & was only appealing if you were a data junky. This year we put it into context around an engaging educational framework. We combined key findings from the survey results with known trends going on in our state as well as made it an educational piece using the same curriculum you’d find at the Heartland basic entrepreneurship course and the same curriculum we teach through our EDA project. The revamped 25 page survey publication gives a comprehensive look at where things might be headed and what we can do to better support Iowa businesses. We created a dedicated website to request copies or give feedback and lastly, We made sure that the publication was attractive and useful to all of our stakeholders. Legislators – use to better hear the entrepreneur EDOS – better understanding of how to serve the various types of entrepreneurs, use the findings to highlight innovation in Iowa when recruiting large business Service Providers – made aware of direct feedback of their services Small Business Owners – give them a voice and a sense of community. They’re not alone. We put together a staggard roll out plan that included legislators, economic developers, service providers, and small business owners themselves.
- The impact has been incredible. We are known in the state for innovative entrepreneur programs and it’s because of our survey Each of the programs listed was formed from direct small business owner feedback included in our survey each year. 2 of those, as you might recall are UEDA award winning programs. But the impact goes beyond our programming. It really is FURTHERING the ecosystem across the country. The 2 professors I mentioned earlier went on to publish white papers, an Iowa women’s roundtable was formed to tackle the pressing issues of woman-owned business growth, and a non-profit is using our findings to support their need for funding in the woman-owned issues. University – one of our own COB professors is using the publication as a teaching tool for her students to 1) critic 2) work to understand who the audience is for the new magazine format. Through our collaboration & known expertise in the field we have been able to reach out for new funding and continually improve our relationships with key stakeholders
- Very few states survey their small business & entrepreneurial communities. Georgia is the only state I’m aware of Yet easily replicable and scaled. We are working on a model to scale the approach and deliverables for use by other universities. Think Big – what if all states surveyed their small business community and had a special report on what’s most pressing. Imagine the amazing insights & learning from other states. It’s also a benchmarking tool to see how you do the following year. Think Small – if you can’t survey your entire state, do it for your region. Every university has the resources of researchers or data analyzers to engage in pulling off a survey
- What makes it sustainable is what we learn year to year – because it continually changes. Each year we are able to improve services and fundamentally grow better each time It becomes easier to hear the entrepreneur and respond to their needs. The business environment is different now than it was in the 80’s and even different than it was just last year. The small business survey changes how we serve entrepreneurs each year so that we can stay an asset to their growth and success.