Transformative corporate social responsibility deepening

1. Transformative Corporate Social
Responsibility
According to Wayne Visser
Sanja Dolenec, mag. oec.
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2. Lecture Content
 Introduction
 A Critical Perspective
 Defining the DNA of CSR
 The Principles of CSR 2.0
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3. Introduction (1)
 Corporate social responsibility
(CSR) is a corporation’s initiatives to
assess and take responsibility for
company’s effects on environmental
and social wellbeing
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4. Introduction (2)
 We should judge the success
of CSR by whether our
communities and ecosystems
are getting better or worse
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5. A critical perspective (1)
 Ecological footprint has
more than tripled since 1961
due to the spread of
capitalism and Western
lifestyles globally
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6. A critical perspective (2)
 Climate change is evident and
human activity is the main cause
 According to The Economics and
Climate Change the cost if action to
reduce GHGs and avoid the worst
impacts of climate change is about 1%
of global GDP yearly
 Inaction results in a oersistent annual
loss of 5% of global GDP
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7. A critical perspective (3)
 Poverty
 Capital flows to whereever the social or
environmental standards are lowest
 Unemployment problems affecting
developing regions
 2.5 billion people still lack access to
improved sanitation facilities
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8. A critical perspective (4)
 Inequality
 The top 20% of the population enjoys
more than 70% of total income, 2% for
those in bottom 20%
 Inequality between urban and rural
populations in developing countries
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9. A critical perspective (5)
 Corruption as one of the
socio-economic cancers
that aids and abets the
poverty and inequality
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10. Defining the DNA of CSR (1)
 The DNA responsibility
bases:
 Value creation
 Good governance
 Societal contribution
 Environmental integrity
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11. Defining the DNA of CSR (2)
 Value creation refers to economic
developmnet, which contribute not only
to enrichment of shareholders and
executives, but improves the economic
context in general (investing in
infrastructure, creating jobs, etc.)
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12. Defining the DNA of CSR (2)
 Good governance includes the
institutional effectiveness
 If institution is not transparent and fair,
this undermines everything else that
CSR is trying to accomplish
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13. Defining the DNA of CSR (3)
 Societal contribution refers to
stakeholder orientation
 Philanthropy as need
 Today are more people in slavery than
there were before it was officially
abolished in the 1800s
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14. Defining the DNA of CSR (3)
 Environmental integrity – not only
minimising the damage but also to
maintain and improve ecosystem
sustainability
 According to WWF’s Living Planet
Index, a third of the biodiversity on the
planed is vanished since they began
monotoring 1970
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15. The principles of CSR 2.0 (1)
 Transformative CSR, or CSR 2.0
focuses its activities on identifying and
tackling the root causes of our present
unsustainbility and irresponsibility
following several principles
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16. The principles of CSR 2.0 (2)
 Creativity
 Today’s standardisation does not foster
the kind of creativity that is needed to
solve the complex social, environmental
and ethical problems we face
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17. The principles of CSR 2.0 (3)
 Scalability
 Companies need to educate their
customers to shop and live more
sustainably and responsibly, to
recognise social, environmental and
ethical label, etc.
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18. The principles of CSR 2.0 (5)
 Responsiveness
 Although companies are responding to
CSR issues, they are not genuinely
responsive to the scale and urgency of
stakeholder needs.
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19. The principles of CSR 2.0 (6)
 Glocality
 In a complex CSR 2.0 world, companies
will have to become more sophisticated
in understanding local contexts and
finding the appropriate local solutions
they demand, without forsaking
universal principles
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20. The principles of CSR 2.0 (7)
 Circularity
 The need for a circular economy where
all waste becomes „food” input to the
cycles of nature and the cycles of
industry
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21. Conclusion
 It is evident the companies have to
question the way they practice CSR
concept in order to solve the world’s
main environmental and social issues
 Transformative approach to CSR is
crucial
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22. Conclusion
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