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Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016

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Maximize Your Corporate Sponsorship Support (Session 1) - September 13, 2016

  1. 1. Maximize Your Corporate Sponsorship Session 1 Presented by: Lewis Flax Flax Associates Tuesday, September 13th, 2016 9:00 AM – 11:30 AM
  2. 2. Today’s Discussion • Current status • Better results • Events - sponsorship revenue • Organizational partnerships • Next steps
  3. 3. Your Host Lewis Flax – Develop strategy / plans to generate revenue – Business development outreach guidance – Conduct training sessions / board retreats – Review of documents and proposals Email: lewis@flaxassociates.com Phone: 202 266-2655 (w) 301 922-9309 (c) Web: www.flaxassociates.com
  4. 4. EVENTS
  5. 5. Strategy: Events • Corporate development strategy • Event(s) – Goals/objectives • Barriers to success / Overcoming the barriers
  6. 6. Limit Offerings • Align with prior year / event • Supply vs. demand
  7. 7. Restrict Benefits • Restrict benefits of greatest value • Include offerings beyond the event • Force ‘buy-up’ as opposed to lower level of support
  8. 8. Involvement • Others involved • Promote others engaged • Spur interest
  9. 9. Mentality • Frequent questions • Leverage for our benefit • Beyond financial support
  10. 10. Third Party Credibility • Reference point • Connection
  11. 11. ‘Pre-Sell’ Sponsorships • Conduct advance outreach • Gain early commitments • Notify and promote to others
  12. 12. Seek Input • Draft format • Edits, comments, and track changes • Seek feedback, value input, and gain buy-in
  13. 13. Perfection? • Final product • No customization • Time consuming
  14. 14. A Sense of Urgency • Deadlines • Others interested • Limited availability • Other options
  15. 15. Straightforward and Simple • List the top two or three benefits • Easy to read and understand • Simple!
  16. 16. PARTNERSHIPS
  17. 17. Memorable?
  18. 18. Fundraising Efforts: Approach • Repeated requests – sponsorships/solicitations • Difficult and time consuming • Impact
  19. 19. Corporate Perspective: Outreach • Numerous solicitations for dollars • Corporate objectives? • Likely response
  20. 20. A Change in Approach • Engagement first; dollars second • Platforms and campaigns – not our events • Establish a relationship
  21. 21. Obtain Input • Don’t go it alone • Solicit feedback • Outreach to key individuals
  22. 22. Obtain Sponsor Feedback • Specific benefits • Other ways to engage • Successful partnerships • Activation ideas
  23. 23. Next Steps • Interest in improving results • Time/resources • Strategies and tactics • Actions
  24. 24. Thank You to our Sponsor and Partners! Sponsored By

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