Marketing at Region 4

{
Marketing
Mandy
Volpe
Marke.ng
Manger
uniquevenues.com • 866.266.6857

h1p://youtu.be/8HbA-‐GEUHDg

increase your
exposure
find new
business
book more
groups

{ Unique Venues Exposure

Marketing at the root
is good storytelling

http://youtu.be/dRl8EIhrQjQ?
list=PL9Xlh2Jq9l7VB3ia_wJPX-tFpJLCpAIOB

{ What’s your Why
• Live-‐streaming
capabili.es
• Celebrity
Chef

{ Touch Points

{ Attract: What’s your Why
• Live-‐streaming
capabili.es
• Celebrity
Chef

{Create WOW

{ Challenge the Front Line
• Listen
and
Respond

{ Video
• Incorporate
more
video

Buying Behavior:
Educate before
asking to buy

{ Videos
• Do
you
currently
have
videos.
• Are
they
professional
videos
• Name
one
video
idea
Engage
Listen
Entertain
Educate

{ Educate: Videos
• How
to
make
a
bed
with
the
two
flat
sheets.
• How
to
get
in
the
gates
at
your
school.
• Tutorial
of
the
fact
that
your
campus
is
trayless

{ Email
• Make
Trackable
Links
• Use
Email
System

{ Email Marketing
• Send
an
opt-‐in
email
• Be
rela.onal,
not
spammy

{
“Magazine’s are an
inspirational moment
to remind them to
shop”

{ Convert: Best Practices
• RFP’s
– Response
– Create
Form
Le1ers
• SWAG
– Free
Lunch
– Site
Visits
– Printed
Collateral

{ Printed Collateral
• Brochure
• Consistent
Branding
• Standard
RFP
• Swag

{
The meeting planner
is not your only
customer

{ When No is a Not Now
• Refer
a
friend

{ Trends
• Food
– Food
trucks
– Appe.zer
spin:
Mini
foods
like
pancakes,
tacos,
grilled
cheese
and
soup
– Cookie
+
Ice
Cream
Mountain

{ Trends
• Search
Behavior
– Friend
Referral
– Snap
Chat
Stories

{ Questions
@mandyvolpe
@uniquevenues
www.facebook.com/uniquevenues

Marketing at Region 4

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Marketing at Region 4