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WEBTRENDS UPGRADE OPTIONS
      January 25, 2012

 Peder Enhorning   President & CEO
 John Strykowski   Sr. Web Analytics Consultant
 Karen Ragotte     Marketing Manager
Overview

   Web Analytics service provider since 2001
   800+ customers across North America
   450+ consulting engagements
   Technology to automate and improve reporting and analytics
July 31, 2012
Webtrends versions 8.0, 8.1, 8.5
Audience
    Webtrends 7
    Webtrends 8.0
    Webtrends 8.1
    Webtrends 8.5
    Webtrends 8.7

    IIS and Apache logs
   SmartSource Data Collector (SDC)
Web Server Logs
       Hosted Java Scripting
Webtrends SmartSource Data Collector
               (SDC)
                              Web Server
    Web Visitor                IIS/Apache
                              (No Cookie)




                              Remote Collection
                                  Server
                                 (Cookie)


    Local Collection Server
           (Cookie)
Java Script (SDC) Advantages
Accuracy
   • New vs returning visitors, path analysis,
     funnel analysis
   • No Robot & spider traffic
Log Management
   • 90% smaller
   • One location
Granularity
   • Any user event tracked; video progression,
     form fill-out process
Cache and Proxy servers have no affect
Java Script (SDC) Advantages (con’t)
   META-tagging
     • Track revenue
     • Correlate to campaigns
     • Improved tracking across sites/domains
   Multivariate and A/B testing
   Webtrends 9.2 Insight Optimized
Upgrade Options
1. Multiple level migration from 8.0d to 9.2
2. New install of 9.2
3. Move from on premise software to On
   Demand version 10
4. Move software installation to Unilytics
   Managed Service (UMS) for Webtrends
   version 9.2
Hardware configuration




Analysis Server




                          Remote Collection
 Insight Server               Server
Hardware requirement



1. Analysis Server; 6 GB RAM (VM supported)
2. Insight Server; 8 GB RAM (VM supported)
3. SmartSource Data Collector (x2) ; 1 GB RAM
1. Software upgrade
         Review of pre-requisites    Installation of Insight


Full Backup         Webtrends 8.0d      Upgrade to 9.2


                 Upgrade to          Integration of Storage
                Webtrends 8.5a        and DB on new 8.7d
                                        implementation

                  Upgrade to
              Webtrends 8.7d 32bit      Installation of
                                     Webtrends 8.7d 64bit

              Migration of Storage
                 and Database
2. New 9.2 software installation

             Review of pre-requisites


         Evaluation of Business Goals and
                    Objectives


          Installation of Webtrends 9.2


          Installation of Insight, Alerts,
        Real-Time and Data Extraction API


        Configuration and deployment of
                 Webtrends 9.2
3. Move to On Demand version 10

         Evaluation of Business Goals and
                    Objectives


         Account set-up for Webtrends 10


           SDC JavaScript deployment
               on web properties


          Creation and configuration of
               profiles and spaces
Backup current Webtrends
         implementation


Migration of Storage, Database and
           Logs to UMS


   Transition of data-collection
              to UMS


Integration of Webtrends on UMS
        dedicated servers


If necessary, upgrade of Webtrends
    to latest on premise version
Upgrade Options
        New       On
Upgrade                  UMS
        Install   Demand
Upgrade Options
                             New            On
                     Upgrade                       UMS
                             Install        Demand
Reports & Profiles   Migrated   Build new   Build new Migrated
Upgrade Options
                             New            On
                     Upgrade                       UMS
                             Install        Demand
Reports & Profiles   Migrated   Build new   Build new Migrated
Software             Yes        Yes         No        Yes
Upgrade Options
                             New            On
                     Upgrade                       UMS
                             Install        Demand
Reports & Profiles   Migrated   Build new   Build new Migrated
Software             Yes        Yes         No        Yes
Version              9.2        9.2         10        9.2
Upgrade Options
                             New            On
                     Upgrade                       UMS
                             Install        Demand
Reports & Profiles   Migrated   Build new   Build new Migrated
Software             Yes        Yes         No         Yes
Version              9.2        9.2         10         9.2
Hardware
                     Client     Client      Webtrends Unilytics
Responsibility
Upgrade Options
                             New            On
                     Upgrade                       UMS
                             Install        Demand
Reports & Profiles   Migrated   Build new   Build new Migrated
Software             Yes        Yes         No         Yes
Version              9.2        9.2         10         9.2
Hardware
                     Client     Client      Webtrends Unilytics
Responsibility
Data Location        Canada/US Canada/US US            Canada/US
Upgrade Options
                             New            On
                     Upgrade                       UMS
                             Install        Demand
Reports & Profiles   Migrated   Build new   Build new Migrated
Software             Yes        Yes         No         Yes
Version              9.2        9.2         10         9.2
Hardware
                     Client     Client      Webtrends Unilytics
Responsibility
Data Location        Canada/US Canada/US US            Canada/US
Full Data Control    Yes        Yes         No         Yes
Upgrade Options
                             New            On
                     Upgrade                       UMS
                             Install        Demand
Reports & Profiles   Migrated   Build new   Build new Migrated
Software             Yes        Yes         No         Yes
Version              9.2        9.2         10         9.2
Hardware
                     Client     Client      Webtrends Unilytics
Responsibility
Data Location        Canada/US Canada/US US            Canada/US
Full Data Control    Yes        Yes         No         Yes
Webtrends Experts No            No          No         Yes
Q&A
Message from your Sponsor 
 Products
 1. Montage – Automated dashboards
 2. Mergence® – SharePoint reporting
 3. VHE Distiller – 1:1 Marketing

 Services
 1. Webtrends training and configuration using
    RETAIN®
 2. KPI evaluation using KPI Karta®
 3. Web analytics governance
Webtrends Upgrade Options

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Webtrends Upgrade Options

  • 1. WEBTRENDS UPGRADE OPTIONS January 25, 2012 Peder Enhorning President & CEO John Strykowski Sr. Web Analytics Consultant Karen Ragotte Marketing Manager
  • 2. Overview  Web Analytics service provider since 2001  800+ customers across North America  450+ consulting engagements  Technology to automate and improve reporting and analytics
  • 3. July 31, 2012 Webtrends versions 8.0, 8.1, 8.5
  • 4. Audience Webtrends 7 Webtrends 8.0 Webtrends 8.1 Webtrends 8.5 Webtrends 8.7 IIS and Apache logs  SmartSource Data Collector (SDC)
  • 5. Web Server Logs Hosted Java Scripting Webtrends SmartSource Data Collector (SDC) Web Server Web Visitor IIS/Apache (No Cookie) Remote Collection Server (Cookie) Local Collection Server (Cookie)
  • 6. Java Script (SDC) Advantages Accuracy • New vs returning visitors, path analysis, funnel analysis • No Robot & spider traffic Log Management • 90% smaller • One location Granularity • Any user event tracked; video progression, form fill-out process Cache and Proxy servers have no affect
  • 7. Java Script (SDC) Advantages (con’t) META-tagging • Track revenue • Correlate to campaigns • Improved tracking across sites/domains Multivariate and A/B testing Webtrends 9.2 Insight Optimized
  • 8. Upgrade Options 1. Multiple level migration from 8.0d to 9.2 2. New install of 9.2 3. Move from on premise software to On Demand version 10 4. Move software installation to Unilytics Managed Service (UMS) for Webtrends version 9.2
  • 9. Hardware configuration Analysis Server Remote Collection Insight Server Server
  • 10. Hardware requirement 1. Analysis Server; 6 GB RAM (VM supported) 2. Insight Server; 8 GB RAM (VM supported) 3. SmartSource Data Collector (x2) ; 1 GB RAM
  • 11. 1. Software upgrade Review of pre-requisites Installation of Insight Full Backup Webtrends 8.0d Upgrade to 9.2 Upgrade to Integration of Storage Webtrends 8.5a and DB on new 8.7d implementation Upgrade to Webtrends 8.7d 32bit Installation of Webtrends 8.7d 64bit Migration of Storage and Database
  • 12. 2. New 9.2 software installation Review of pre-requisites Evaluation of Business Goals and Objectives Installation of Webtrends 9.2 Installation of Insight, Alerts, Real-Time and Data Extraction API Configuration and deployment of Webtrends 9.2
  • 13. 3. Move to On Demand version 10 Evaluation of Business Goals and Objectives Account set-up for Webtrends 10 SDC JavaScript deployment on web properties Creation and configuration of profiles and spaces
  • 14. Backup current Webtrends implementation Migration of Storage, Database and Logs to UMS Transition of data-collection to UMS Integration of Webtrends on UMS dedicated servers If necessary, upgrade of Webtrends to latest on premise version
  • 15.
  • 16. Upgrade Options New On Upgrade UMS Install Demand
  • 17. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated
  • 18. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes
  • 19. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2
  • 20. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility
  • 21. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility Data Location Canada/US Canada/US US Canada/US
  • 22. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility Data Location Canada/US Canada/US US Canada/US Full Data Control Yes Yes No Yes
  • 23. Upgrade Options New On Upgrade UMS Install Demand Reports & Profiles Migrated Build new Build new Migrated Software Yes Yes No Yes Version 9.2 9.2 10 9.2 Hardware Client Client Webtrends Unilytics Responsibility Data Location Canada/US Canada/US US Canada/US Full Data Control Yes Yes No Yes Webtrends Experts No No No Yes
  • 24. Q&A
  • 25. Message from your Sponsor  Products 1. Montage – Automated dashboards 2. Mergence® – SharePoint reporting 3. VHE Distiller – 1:1 Marketing Services 1. Webtrends training and configuration using RETAIN® 2. KPI evaluation using KPI Karta® 3. Web analytics governance

Hinweis der Redaktion

  1. Web site owners find themselves drowning in data but thirsty for informationIt’s difficult to draw meaningful conclusions from information contained in web analytics reports because they are not concise or precise enough. And they deliver mostly data on page views and visitor information when that isn’t really relevant to business goals.
  2. Review of hardware configuration and other software pre-requisitesEvaluation of business goals and objectivesInstallation of Webtrends 9.2Installation of Insight, Alerts, Real-Time analysis and the Data Extraction APIConfiguration and deployment of Webtrends 9.2