Webtrends will be discontinuing support for versions 8.0. 8.1, and 8.5 on July 31, 2012. This presentation will assist you to choose the right Webtrends upgrade option for your business.
Driving Behavioral Change for Information Management through Data-Driven Gree...
Webtrends Upgrade Options
1. WEBTRENDS UPGRADE OPTIONS
January 25, 2012
Peder Enhorning President & CEO
John Strykowski Sr. Web Analytics Consultant
Karen Ragotte Marketing Manager
2. Overview
Web Analytics service provider since 2001
800+ customers across North America
450+ consulting engagements
Technology to automate and improve reporting and analytics
5. Web Server Logs
Hosted Java Scripting
Webtrends SmartSource Data Collector
(SDC)
Web Server
Web Visitor IIS/Apache
(No Cookie)
Remote Collection
Server
(Cookie)
Local Collection Server
(Cookie)
6. Java Script (SDC) Advantages
Accuracy
• New vs returning visitors, path analysis,
funnel analysis
• No Robot & spider traffic
Log Management
• 90% smaller
• One location
Granularity
• Any user event tracked; video progression,
form fill-out process
Cache and Proxy servers have no affect
7. Java Script (SDC) Advantages (con’t)
META-tagging
• Track revenue
• Correlate to campaigns
• Improved tracking across sites/domains
Multivariate and A/B testing
Webtrends 9.2 Insight Optimized
8. Upgrade Options
1. Multiple level migration from 8.0d to 9.2
2. New install of 9.2
3. Move from on premise software to On
Demand version 10
4. Move software installation to Unilytics
Managed Service (UMS) for Webtrends
version 9.2
11. 1. Software upgrade
Review of pre-requisites Installation of Insight
Full Backup Webtrends 8.0d Upgrade to 9.2
Upgrade to Integration of Storage
Webtrends 8.5a and DB on new 8.7d
implementation
Upgrade to
Webtrends 8.7d 32bit Installation of
Webtrends 8.7d 64bit
Migration of Storage
and Database
12. 2. New 9.2 software installation
Review of pre-requisites
Evaluation of Business Goals and
Objectives
Installation of Webtrends 9.2
Installation of Insight, Alerts,
Real-Time and Data Extraction API
Configuration and deployment of
Webtrends 9.2
13. 3. Move to On Demand version 10
Evaluation of Business Goals and
Objectives
Account set-up for Webtrends 10
SDC JavaScript deployment
on web properties
Creation and configuration of
profiles and spaces
14. Backup current Webtrends
implementation
Migration of Storage, Database and
Logs to UMS
Transition of data-collection
to UMS
Integration of Webtrends on UMS
dedicated servers
If necessary, upgrade of Webtrends
to latest on premise version
17. Upgrade Options
New On
Upgrade UMS
Install Demand
Reports & Profiles Migrated Build new Build new Migrated
18. Upgrade Options
New On
Upgrade UMS
Install Demand
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
19. Upgrade Options
New On
Upgrade UMS
Install Demand
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2
20. Upgrade Options
New On
Upgrade UMS
Install Demand
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2
Hardware
Client Client Webtrends Unilytics
Responsibility
21. Upgrade Options
New On
Upgrade UMS
Install Demand
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2
Hardware
Client Client Webtrends Unilytics
Responsibility
Data Location Canada/US Canada/US US Canada/US
22. Upgrade Options
New On
Upgrade UMS
Install Demand
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2
Hardware
Client Client Webtrends Unilytics
Responsibility
Data Location Canada/US Canada/US US Canada/US
Full Data Control Yes Yes No Yes
23. Upgrade Options
New On
Upgrade UMS
Install Demand
Reports & Profiles Migrated Build new Build new Migrated
Software Yes Yes No Yes
Version 9.2 9.2 10 9.2
Hardware
Client Client Webtrends Unilytics
Responsibility
Data Location Canada/US Canada/US US Canada/US
Full Data Control Yes Yes No Yes
Webtrends Experts No No No Yes
25. Message from your Sponsor
Products
1. Montage – Automated dashboards
2. Mergence® – SharePoint reporting
3. VHE Distiller – 1:1 Marketing
Services
1. Webtrends training and configuration using
RETAIN®
2. KPI evaluation using KPI Karta®
3. Web analytics governance
Hinweis der Redaktion
Web site owners find themselves drowning in data but thirsty for informationIt’s difficult to draw meaningful conclusions from information contained in web analytics reports because they are not concise or precise enough. And they deliver mostly data on page views and visitor information when that isn’t really relevant to business goals.
Review of hardware configuration and other software pre-requisitesEvaluation of business goals and objectivesInstallation of Webtrends 9.2Installation of Insight, Alerts, Real-Time analysis and the Data Extraction APIConfiguration and deployment of Webtrends 9.2