How can e-commerce vendors strengthen their SEO strategy and make sure their SEO practices are strong? This presentation gives some tips on improving them and some best practices that they can adopt.

1. Part 2

2. What did we do in Part 1?
• We addressed some of the common errors that tend to have an adverse impact on SEO
efforts
• We looked at examples of how these errors are likely to render on a site and offered tips on
how to set them right
Check out Part 1!

3. • Improving your SEO – A few tips
• Putting you Best Foot Forward – A few best practices

4. Improving your SEO

5. • Pick keywords that are not used as frequently used as others, and that are more specific to
your business context
Run-of-the-
mill Keyword
Long-tail
Keyword
Ink cartridges
Pigment-based colour ink cartridges

6. • It’s important that the pages on your site be interlinked, but only those that are relevant to
one another – linking garden shears to office printers makes no sense
• Here’s how the interlinking should work:
o If a customer is looking to buy cartridges for his printer but he’s not sure what kind he
should go in for, having a link on all cartridge product pages that leads to a ‘How to
Select the Best Cartridge for your Printer’ would be extremely useful

7. • Search engines serve customers on all devices, so should your site
• Forcing your customer to use only one device makes you look out of touch with today’s
anywhere, anytime and any-device world
• Optimizing for the mobile has to be done when building the site so make sure that your e-
commerce software vendor offers mobile optimization options

8. Putting your Best Foot Forward

9. • While you will be capable of executing the basic steps for SEO on your own, hiring
an expert or having one of your staff trained to be an expert is vital

10. • Make sure your SEO is being analyzed periodically and updated based on the
latest changes

11. • In 2013, 30% of traffic to e-commerce sites was from mobile devices, and seeing
as the sales of mobile devices is on the rise at 8%, you can be sure this will only
increase. So make your site mobile-worthy.

12. • Google is the most popular search engine, it also provides the best free tools to
optimize you SEO
The Google SEO Encampment
Webmaster Tools
Analytics
AdWords Keyword Planner
Trends
Consumer Survey
PageSpeed Insights
Content Experiments
Placed for Business

13. • Google SEO tools will help you optimize your site, there is often a need for a
variety of tools that are more dedicated to aiding in SEO efforts

14. This series on SEO for E-Commerce should help you get up and running with SEO on your site.
Remember that search engines are like customers too – everything that customers are going to look for
and prefer, the search engines will too, that’s why preparing for SEO is preparing for a better customer
experience.

15. Thank You
HERE