Uniiverse shares organizer tips on how to successfully promote events through the latest networking tools and tactics.

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How to Promote Events and Sell Tickets on Facebook

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Planning an event takes a lot of time and effort, but it’s only half the battle. During
the planning period, there comes a time to start thinking about how to ensure
ticket sales and a successful turnout. There are many promotional tactics that you
can use to increase awareness and boost attendance at your event, so read on
for our compilation of highly effective marketing methods.

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A Little Bird Told Me…
o If your Twitter account already has a large
following, you’ll be ready to start firing off
promotional announcements and updates
about your event. If you’re new to Twitter
or if your events are not well known, there
is some extra work to be done to build up
your following before you can see results
from tweeting. One way to boost your
account’s visibility and popularity, is to
search for relevant keywords and accounts
on Twitter and start following and engaging
them.
o You should create an event hashtag to
ensure that all tweets related to your event
are centralized and easy to find. Hashtags
also encourage more people to join in on
the conversation and to share excitement.
o Another way to increase the reach
of your tweets is to include other
relevant hashtags when tweeting
about your event. For example, you
can hashtag your city (#NYC) or
important keywords such as
#event. If your event is a fundraiser,
you might want to add hashtags
such as #nonprofit and #charity.
These might help your tweets get
discovered.

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Tap Into Facebook
o Create an event on Facebook and share it
widely. Some ticketing platforms integrate
with Facebook to enable ticket sales
directly on your brand’s Facebook Page.
o Make sure to post updates from both
your Facebook page and your personal
account to encourage people to buy
tickets. Take advantage of this
opportunity to use rich media such as
photos or videos to help showcase how
great your event will be, along with a call
to action link to purchase tickets.
o Check out this post for more information
on the promotional potential of Facebook
for events: http://bit.ly/1cdm2sv

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Build Hype Early
o It’s possible to create hype and start building your guest list before tickets
are even available. Try releasing teasers, videos and other information about
your event and then linking to a website like LaunchRock. This site allows
you to create ‘landing pages’ where your guests can enter their emails and
elect to be notified the day tickets go on sale.
o Using this technique can enable you to generate interest earlier, secure
more potential buyers and build a stronger following for your event.

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Initiate Incentives
o A great way to build your guest list is to reward attendees with deals and giveaways.
Providing incentives sparks interest in your event and enhances engagement. Social deals
provide discounts to those who share your event details on Facebook or Twitter. Here’s
how to set them up: http://bit.ly/1cXDPlz
o Running a contest is another useful trick that creates buzz for your event while rewarding
participants with free tickets or related prizes. One easy type of contest you can run is a
Twitter draw: encourage your followers to tweet using your event hashtag within a certain
time frame, then randomly select one winner from the bunch. This kind of contest can
generate lots of online activity about your event.

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Mailing List Announcements
o Try announcing your event by sending
out an e-newsletter to your mailing list.
Make sure to include all of the exciting
and must-know information about your
event. Feel free to jazz it up with some
attractive images and graphics.
o If you’ve received positive reviews from
past events, this is also a great place to
showcase them. Make sure to include a
link to your event page so those
interested can purchase tickets right
away.
o Don’t hesitate to use
every avenue of
communication possible
to share your event
information with all of your
connections.

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Local Event Calendars
o Take advantage of local publications that include event calendar sections.
These outlets inform readers of events happening locally, and it’s generally
easy to get yours published. This tactic can significantly expand the reach of
your event by providing more opportunities for discovery. Seek out as many
local blogs with event sections as you can, submit your details, and watch
your ticket sales grow. Give it a try!

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Get Physical
o Your event marketing doesn’t have to
stay online, so print out some physical
flyers and postcards and take to the
streets.
o Strategically plan your advertising
venues to meet your targeted audience;
if you’re hosting a craft beer tasting, try
visiting local microbreweries or
specialized craft beer pubs to see if
they’ll let you leave some event flyers
behind for their customers. If it’s a
fitness event or workshop, try to get
some exposure by inquiring with the
owners of local gyms and yoga studios.
o Choosing your advertising spaces
selectively will make the most of your
time and investment.

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Media and Influencers
o Know any popular online influencers whose audiences are relevant to your
event? A smart marketing tactic is to provide these influencers with free
tickets in exchange for promoting your event through Twitter and other
online networks.
o Similarly, offering free tickets, exposure or other benefits to journalists,
bloggers and media personnel in exchange for event coverage can help
showcase your event to ensure its continued success in the future.

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A Little Help from Your Friends
o If you are working with and featuring
brands at your event, ask if they can
help spread the word to their
community; the cross-promotion of
your event with their products is an
effective marketing technique that is
mutually beneficial. Discussing
marketing strategies with everyone
involved will increase exposure to
serve multiple interests.
o Get your team to help promote your event using the above tactics.
Sponsors, event partners and other organizers should be doing their parts
to draw in guests and make the event a huge success.

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