"An ultra-premium party supply & event space - with a bar!" Our client had a great idea, but with the Amazonification of the world, it needed some real juice to make it worth the squeeze for investors. We took it to the next level, and most importantly made it SIMPLE for an investor to say "I'm in."

1. Invest in a high-end, multi-use retail space, cocktail lounge and event venue in the heart of King West
Party Bar

2. Any questions regarding Party Bar Inc. should be directed to:
Evan Fisher
evan@unicornbusinessplans.com
(123) 456-7891
Attached to this disclaimer is certain information (the “Confidential Information”) describing
Party Bar Inc. (“The Company” or “Party Bar”). The sole purpose of the Confidential Information
is to assist the recipient in deciding whether to proceed with further investigation of a possible
transaction with the Company. All inquiries concerning the Confidential Information should
be directed to the Company.
The Confidential Information has been prepared from information, estimates, projections and
assumptions provided by the Company and from other sources believed to be reliable. No
express or implied representation or warranty is made by the Company as to the
completeness or accuracy of such information, estimates, projections or assumptions. The
Company and its personnel and other “Representatives” (as defined below) expressly disclaim
any liability for damages, direct or consequential, arising out of or related to the Confidential
Information, or omissions therefrom, or any other information provided in writing, orally or
otherwise regarding any proposed transaction with the Company. The recipient expressly
understands and agrees that any estimates, projections and assumptions are, by definition,
uncertain. Any party considering a transaction with the Company agrees to look solely to its
own due diligence and any representations, warranties and/or covenants set forth in a fully-
executed, definitive written agreement with the Company relative to the transaction.
2

3. Executive Summary
Party Bar
Sales & Marketing
Industry & Competition
Financial Overview
Addendum
3

5. People want unique experiences, but they’re hard to imagine when you’ve never
seen them before.
Balloons, balloon sculptures, and high-end disposable partyware have gone beyond kids’
parties.
They’ve become the centrepiece of weddings, and unique adult functions, parties and events.
The reason’s pretty simple: they look great.
Every balloon installation is unique and tailored to the space and occasion. It looks amazing
when a professional designer takes charge, and it’s something creative hosts can do on their
own, too.
Because it’s a relatively new thing, it can be hard to imagine what a great addition balloons
can make to your party. Outside of places like New York and LA, people are missing out.
Someone should create a beautiful, immersive environment right in the heart of Toronto’s
party district to show off what a difference balloons and high-end partyware can make.
Enter Party Bar
5

6. Party Bar is an online retailer that is opening a multi-use retail space, cocktail
lounge and event venue in the heart of King West.
It’s destined to delight Toronto’s G-Lux trendsetters by providing them with high-end,
Instagram-worthy balloons, parties and partyware.
Party Bar sells party supplies, delicious food and beverages in an upbeat and vibrant
environment created by the award-winning designer of Toronto’s hottest venues - John Tong.
We started life as an online-only retailer. Now, our premium location in the heart of King West
makes it even easier for customers to get inspired and get in touch.
Toronto is going to love what Party Bar has in store!
6
Craig Patterson | President of Retail Insider | 2018

7. Bottom Line: Party Bar fills a major unmet desire among millennial women in Toronto for high-end, Insta-worthy experiences.
First-mover advantage and a high-margin, easily scalable model combined with a strong cross-platform presence online and IRL offers the potential for
outsize returns.
7
LARGE & GROWING MARKET
Party Bar’s offerings are aligned with consumer
movements that aren’t going away – people want
experiences, not stuff, and they like to do things
in environments worth sharing with the world.
Y1 Y2
Net Revenue 488 867
Growth Rate 78%
Gross Profit 250 531
Gross Margin 51% 61%
Net Profit/(Loss) (202) 97
Net Margin n/a 11%
Summary Income Statement (in 000s)
Sales & Pre-Tax Profit (in thousands)
VERY LITTLE MEANINGFUL COMPETITION
No one is quite like Party Bar. It’s a one-stop shop
for high-end partyware, high-end parties and
fabulous boutique events.
EXPERIENCED MANAGEMENT TEAM
Business builders with the golden touch who
foster extensive local relationships and
demonstrate an impressive ability to amplify
buzz.
OUTSOURCED SUPPLIES
Party Bar has established itself by buying its
partyware from North American bulk suppliers.
We will soon increase our margins through the
importation and sale of our own products direct
from suppliers in China.
HIGHLY SCALABLE PLATFORM
Party Bar’s multi-use retail space acts as a
showroom, cocktail lounge and event venue.
Backed by our established online presence it’s
easy to expand or franchise to other territories.
ULTRAMODERN MARKETING STRATEGY
An intelligent blend of online and IRL marketing
strategies harness the power of digital and literal
word of mouth to give a boutique Toronto space
an outsize influence.
0
500
1000
1500
Y1 Y2 Y3 Y4 Y5
Sales $M EBITDA $M

8. Founder Name
FOUNDER
 Curates large-scale, high budget
luxury experiences
 Engages urban millennials through
innovative digital marketing and
advertising strategies
 Advised clients including Ford, Home
Depot, Rogers, and Levi’s on their
strategies to engage digital natives
Party Bar’s executive team are tastemakers who delight clients and grow businesses by spearheading highly productive teams that
deliver brilliant branding experiences to targeted audiences.
8
DESIGNER
Designer Name
 Innovative pioneer of mixed-use
spaces whose work embodies the
sophisticated playfulness at the heart
of Party Bar
 Award-winning designer of Toronto’s
hottest bars, venues, culinary, arts and
retail spaces, including: The Drake
Hotel | The Drake Devonshire Inn | Her
Majesty’s Pleasure | Ella & Elliot | MAC
Cosmetics HQ
 Any space designed by John Tong is
destined to generate media buzz
Lead Name
STRATEGY LEAD
 Mobilizes and trains highly productive
teams
 Acquired Action Car Sales 2016,
rebranded it as Avenue Motors +200%
Volume | +300% Gross Profit
 Former General Manager Go Auto
who expanded Ford Motor Company
and FCA dealerships
 Headed dealership acquisitions, sales,
service and finance

9. 9
Niki St. Angelo | Brand Manager | Mendocino

10. King Street West is the heart of Toronto’s retail, entertainment, food and
beverage boom. It’s also the site of Party Bar’s flagship store.
10
The King-Spadina district is an urban development success story. Former factories and
warehouses are evolving into high-rise, high-fashion party zones where Toronto’s most
passionate influencers love to live, work and play.
 King West is home to some of the best entertainment and restaurants in the city.
 It’s the heart of everything that makes Toronto one of the most liveable cites on earth
 It’s only getting bigger and better.
Party Bar’s ground floor location is accessible by TTC, and is walking distance from Liberty
Village, Queen West, and other surrounding neighbourhoods. The location has easy parking, as
well space to stop a car for a quick pickup. It also has a back entrance, for ease of deliveries
and loading.
The space will be 1200 sq. ft, with capacity for 30-40 guests. We will secure it on a five-year
lease with an option to extend for an additional five-years.
Rents are more than justified by the growth in the developing area - which is expected to
have a residential population of 40K+ by 2020.

11. 11

12. 12
CAFÉ & COCKTAIL LOUNGE
Party Bar is a fun, vibrant, and stylish lounge
where people can share pictures with their
friends and followers while enjoying specialty
cocktails, cute coffees and delicious treats
supplied by external vendors. The cocktail
lounge also ensures that Party Bar continues to
drive regular foot traffic for the retail space.
SAMPLE ECONOMICS:
Retail $14-19
Cost $3-5
Expected Gross Margin 50-75%
EVENT VENUE & HOSTING
Party Bar can host stylish events for private or
corporate clients. Our capacity is 30-40 people.
Party Bar offers venue rental, bartending
service and event décor.
Hourly rental / minimum bar spend + balloon
décor and installation services as well as
ancillaries.
BALLOON DÉCOR & INSTALLATION SERVICES
Party Bar provides custom balloon décor for
weddings, private parties, and corporate
events. Party Bar is also a leading provider of
balloon installations—artistic structures made
from air-filled balloons. We charge for Branded
balloons, delivery, setup and creative services
involved with artistic installations. Order online
or in-store.
Customized pricing reflects a 40% margin on
costs of creative services, labour and materials
PARTYWARE SALES – ONLINE & IN-STORE
Party Bar sells balloons, hanging décor, other
party decorations and high-end, disposable
tableware and décor for Insta-worthy parties.
Our brick & mortar presence is designed to
boost online sales and vice versa.
Expected Gross Margin 50-75%
Party Bar offers four distinct services, each of which complements and enhances the others.

13. Party Bar carefully curates its high-end, tasteful offerings through its extensive
knowledge of the best local, national and international suppliers.
13
BALLOONS
 The Company purchases its balloon supplies from national wholesalers in North America.
These include sksnovelty.on.ca and surprize-enterprize.com/ca
 This allows Party Bar to maintain a foothold in the community, forge relationships with
industry professionals and be on the cutting edge of the latest trends
 As volume increases, we will purchase direct from manufacturers, e.g. pioneerline.com and
northstarballoons.com.
HIGH-END PARTYWARE
 We will not carry third party products
 We will manufacture our own branded line of partyware in China and import it
FOOD
 Party Bar does not have an onsite kitchen. Food offerings will be carefully curated and
supplied by specially chosen local bakeries and commercial kitchens
ALCOHOL
 Alcohol sales are regulated by the Liquor Control Board of Ontario (LCBO). Party Bar will
source all alcohol directly from LCBO upon receipt of a liquor licence

14. Party Bar will increase margins and improve revenue streams by sourcing its own, branded partyware directly from China.
14
 We source our products from high-quality suppliers in Yiwu, Zhejiang and Quanzhou, Fujian
 We’ve already been to China and established the necessary supply chains
 We ensure the best possible relationships with our suppliers through regular site visits and
factory inspections
 We've implemented quality control processes to ensure the correct product arrives - we've
hired trusted agents to facilitate audit prior to shipping
 Lead time is approximately 4 months from order to delivery to our Toronto, ON warehouse
 The per unit costs include freight, fees, transport and duty and reflects bulk shipments of
500 units per product
SMALL PRODUCT MEDIUM PRODUCT LARGE PRODUCT
Number of Products 8 8 3
Revenue Per Unit $8 $12 $20
Landed Cost Per Unit $0.88 $1.86 $4.88
Cost of Sale Per Unit $1.12 – $3.12 $2.14 – $4.14 $0.12 - $5.12
Gross Margin 50-75% 50-75% 50-75%

15. 15

16. Party Bar’s high-end partyware is made to be shared. We haven’t even opened our first retail space and we’ve already amassed 2,000+
followers on Instagram and won the attention of influencers online, on TV and IRL!
16
thesocial.ca | The Biggest and Best Wedding Trends for 2018
Rebecca Wise | Creative Director | Event Wise

17. 17
This spring, fashion welcomes a
rainbow of bright hues and strong
shades, with a few pastels
peppered in for good measure.
Get inspired by these simple
playful ways to incorporate colour
into your wardrobe.

18. Party Bar’s target demographic is the G-Lux Woman. Digitally connected, these women live #thegoodlife, sharing their experiences
for all to see.
18
 Party Bar is designed to influence the influencers. G-Lux millennials are
trendsetters and socialites who explore the world with their youthful spirits.
They’re luxury-brand loyals who buy what they want; they don’t simply admire it.
 G-Lux millennials’ in-store expectations are high; they expect some type of
unique value as a reward for shopping in store. These ladies are put on
influencer lists in order to ensure their attendance at special retail events and
locations.
 G-Lux women spend much of their money on experiences and remain in the
circle of highly-influential friends who have the free-spirited attitude that
disposable income provides.
 You’ll find them at private events supporting good causes, gallery openings,
fashion weeks, VIP pool parties at Coachella – and sipping a cocktail at Party Bar,
where they get inspired by our beautiful design ideas while they plan their next
party.
 They’re involved in every aspect of an event – from the planning to the partying.

19. Party Bar’s biggest competitive advantage is its executive team’s ability to create a massive buzz.
19
TRADE SHOWS
INFLUENCER
MARKETING
WEBSITE
PROMOTIONS SEM
TRADITIONAL
B2B & B2C
ACTIVITIES
SOCIAL MEDIA PRESENCE
Party Bar will have a strong Instagram presence that
constantly showcases the brand through high-quality,
highly shareable photography and content that drives
brand value online and reinforces the Party Bar
message.
WORD OF MOUTH
Party Bar is a buzzworthy business. Visual products +
social experience + influencer tie ins = made-to-share
experiences that are perfect for physical and digital
word of mouth referrals. Our online presence, plus the
fact that we get out into the neighbourhood to talk to
everyone will increase foot traffic to Party Bar.

21. 21

22. Our market research indicates that high-end partyware is an industry that’s about to balloon in Toronto. Installations made from
balloons are increasingly popular. Each one is unique. They’re ideal for large parties where the hosts want a piece that people will be
talking about.
22
Craig Patterson | President of Retail Insider | 2018
35K+
Millennial women live in downtown Toronto.
$500-$5,000
What event planners are willing to spend on balloons as one element of overall
décor for corporate events.
$1,000
What people are willing to spend on balloons for weddings.
$200
The average amount hosts spend on decoration and partyware for private parties

23. Because of its unique business model, Party Bar has no like-for-like competition.
23
 Traditional retailers in Toronto don’t specialize in partyware, nor can they demonstrate the amazing possibilities of customized balloon décor as we
do through our mixed-use retail, event space and cocktail lounge
 Large spaces are expensive to rent and small spaces are hard to find
 Our relatively small space is the ideal venue for an underserved niche: boutique events for 30-40 Pax
Top 3 Competitors (ratings out of 5 ):
Main local competition for balloon
installation/ corporate décor.
Toronto-based luxury balloon company.
Online retail and occasional pop-up
stores.
Main competitor for boutique turn-key
event spaces in the area.
Salon/spa and cocktail bar in King West
Village Fashion House. Sensory beauty
services and beverages.
Online party store with 850 locations in
the US and Canada – but no locations in
downtown Toronto. Its offerings are
mass produced, cheap and tacky. It’s
the ideal yin to Party Bar’s yang.
Customers come to us because they
would NEVER shop at Party City.

24. 24
 Online retailers can’t offer localized creative services or help impulse buyers and last-minute party planners
 High-end partyware is readily available, but it’s generally targeted at mothers purchasing for children’s parties – few competitors are focussed on
adult parties
Targeted exclusively at children Targeted towards adults.
Online only. No balloons. No
retail space. No creative
services. No local community
connection. DIY for those in
the know.
For everyone in general and no
one in particular. Offers
balloons. Same weaknesses as
Harlow & Grey and less stylish.
Top 4 Competitors (ratings out of 5 ):
Our retail space and creative services places us head and shoulders above online competitors in Toronto and beyond.
Main online retail competitor.
An online boutique carrying a
curated selection of high-
quality, on-trend party supplies
sourced from around the
world.

26. 26

27. 27
INCOME STATEMENT 2018 2019 2020 2021 2022
Net Revenue 150,000 300,000 600,000 1,200,000 2,400,000
Direct Costs (incl. CFIs) (15,000) (30,000) (60,000) (120,000) (240,000)
Gross Profit 135,000 270,000 540,000 1,080,000 2,160,000
Personnel (10,000) (20,000) (40,000) (80,000) (160,000)
Auto & Travel (15,000) (30,000) (60,000) (120,000) (240,000)
Facilities (20,000) (40,000) (80,000) (160,000) (320,000)
General & Administrative (30,000) (60,000) (120,000) (240,000) (480,000)
EBITDA 60,000 120,000 240,000 480,000 960,000
Interest, Depreciation & Amortization (2,000) (4,000) (8,000) (16,000) (32,000)
Pre-Tax Profit 58,000 116,000 232,000 464,000 928,000
Taxes (12,180) (24,360) (48,720) (97,440) (194,880)
Net Profit / (Loss) 45,820 91,640 183,280 366,560 733,120

28. Party Bar seeks $250,000 in working capital to augment the founders’ personal contribution of $140,000. The Company is seeking a
debt instrument and may be flexible with respect to structure.
28
The sources and uses of funds is highlighted below:
S O U R C E S
O F
F U N D I N G
Working Capital
$150K
Building improvements $100K
Design fee $35K
Fitout $30K
Security deposit (3 months’ rent) $26K
Inventory $15K
Point of Sales systems $5K
Food and beverage supplies $5K
Alcohol $5K
Miscellaneous working capital $5K
Legal fees $5K
Liquor license $5K
Startup Costs
$240K

29. The financial projections have been prepared on the basis of the anticipated results using
conservative assumptions, for Party Bar Inc. business in the Toronto and NAFTA online markets
only.
 SALES - Management has taken a conservative view with respect to volumes of sales
 VOLUME GROWTH - Volume growth from 2018 reflects the opening of a high-profile retail location to augment
online sales
 PRICE INCREASES - Price increases are assumed to be 3% per year, which is consistent with historic market
activity
 DIRECT COSTS - Direct costs are modeled to be very conservative and are based on actual agreements in place or
rates consistent with previous orders from the same suppliers
A detailed list of financial assumptions is available within the Company’s Financial Model.
Information Sources:
 Actual negotiated
transactions and actual
quotes
 Quotes and actual orders
from suppliers
 Management experience
 Advisor input
 Industry professionals
 Publicly published pricing
information
29

30. 30
1
It may take longer than
anticipated to generate a
sustainable level of in-store sales
 We will increase our targeted online marketing efforts
 We will host additional instore parties based around special times of year and aimed at online
influencers
 We will promote and emphasise our face-to-face consultancy services which are expected to create
repeat clients and customers
2 Permits may delay opening
 Because it’s a mixed-use space, Party Bar can open for business before it has a liquor license, and
operate as a café
 Additional permitting delays will cause us to emphasise our online retail and personal party
consultancy services
3 Margins may not be as expected
 As with our high-end partyware, we can take control of our costs through direct sourcing of balloons
 We cam increase volume, or -
 We will focus on making our offerings into Veblen goods – goods for which demand increases as price
increases. Because we are a high-end retailer, increasing the retail price of our partyware could make it
more desirable.
4
The market may be slower to
accept our concept
 We will continue to exploit the visual nature of our offering by increasing our visibility on influential
media such as Instagram, television, blogs, websites and style guides online and in magazines
5
Expenses and build out costs may
exceed budget
 The retail and event space build and fitout has been carefully budgeted. We have set aside a
contingency to account for unforeseen expenses
RISK MITIGATING ACTIONS

31. 31

32. 32
TITLE DESCRIPTION TIMING COMPENSATION
Store Owner/Manager Full time Upon funding $36,000
Event Coordinator Full-time Upon funding $15 / hour
Bartenders Full-time Upon opening $15 / hour
Retail staff Full-time Upon opening $15 / hour
Party Bar will retain accounting, legal and HR services as and when required.

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