Studiu Iab Ad Ex, Iab Europe, Zoran Savin, Varsovia 2007

Ad Ex Europe … and why is this guy saying that it is important to have one and to understand how to use it Zoran Savin IAB Europe vicepresident

IAB Ad Ex study 2006 ,[object Object],[object Object],[object Object],[object Object]

About the study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A clear overview of European markets ,[object Object],[object Object],[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adjusted data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Estimating data where it is not collated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Estimating data where it is not collated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Total Market Size Source: IAB Europe/PricewaterhouseCoopers € 7,992 million

Total split by actual, adjusted and estimated data Source: IAB Europe/PricewaterhouseCoopers Actual Estimated Adjusted

Total for each country Source: IAB Europe/PricewaterhouseCoopers Millions

Market Share by Format Source: IAB Europe/PricewaterhouseCoopers

Share of European Market by country Source: IAB Europe/PricewaterhouseCoopers

Share of European and US Markets Source: IAB Europe/ IAB US/ PricewaterhouseCoopers

Expenditure per user Source: IAB Europe/ IAB US/ PricewaterhouseCoopers/ www.internetworldstats.com/Stats 4 Average European investment = €39.1 per active user

Market share* in 7 highest value markets Source: IAB Europe/PricewaterhouseCoopers/WARC * Calculated using IAB Europe data as % of total advertising market value (WARC data)

New Developments for 2007 data ,[object Object],[object Object],[object Object],[object Object],[object Object]

So why it is important to have one?

Investments cycle AdSpend Online audience mesurement Investments

How to set up a Ad Ex research? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Re-cap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Studiu Iab Ad Ex, Iab Europe, Zoran Savin, Varsovia 2007

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Studiu Iab Ad Ex, Iab Europe, Zoran Savin, Varsovia 2007