Calin Fusu, Comunicare in retele sociale, Tirgu Mures 2009

1. Social Networks for Business OBF, 24.11.09 http://www.neogen.ro/calinf

2. O retea sociala este un oras

3. Oamenii comunica, relationeaza

4. Joaca jocuri,

5. Se informeaza,

6. Fac shopping,

7. Voteaza in alegeri

8. "A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige." "Social media are media designed to be disseminated through social interaction". = media diseminata (produsa/filtrata) de consumatori, nu de catre editori profesionisti (media traditionala) sau de catre algoritmi (google). Definitii / Wikipedia

9. people content

10. Unde socializam personale profesionale

11. Ce facem pe o retea profesionala

12. Schimba-ti jobul -> Performeaza mai bine in cel actual

13. Cum face bani orasul?

14. Ca si orasele, RS pot avea 2 sisteme de monetizare Servicii : - publicitate - servicii premium Taxe : - flat fee - functie de nr.de fani /clienti /tranzactii

15. What is Social Media

16. 1. Set up your brand/business profile

17. 2. Select your audience (age, sex, location..)‏

18. 3. Communicate your message

19. Murfatlar – cadouri virtuale

20. Tema: Felicitarea viitorilor miri `Vin cu dar la nunta ta` `Sus paharele. Viata-i frumoasa baieti.` Obiectiv: branding Durata campanie: 1 luna Audienta tinta: publicul tanar, varsta 25-34 de ani Instrument promovare - cadouri virtuale personalizate - mesaj promotionale 4396 de cadouri - epuizate in numai 5 zile Durata Etapa I – 2000 cadouri - epuizare in mai putin de 48 de ore de la lansare Etapa II – 2396 cadouri – epuizare in 3 zile Distribuire geografica Etapa I - zona estica, centrala si sudica a tarii - primele 3 locuri: Bucuresti, Constanta, Iasi

21. Companiile se integreaza in oras

22. Dar orasul este 'facut' de locuitori..

23. Totusi, cine-i Primarul? :)‏

24. Va multumesc.