Comertul Electronic In Cee, Gemius, Artur Zawadzki, Varsovia 2007

Warsaw, November 2007 E-commerce in Central and Eastern Europe Artur Zawadzki Gemius SA

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About the study The study aim

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About the study The study reach

General description of e-commerce in CEE countries E-commerce: who & where ,[object Object],[object Object],Place of online shopping Base: online buyers Share of online buyers Base: all respondents

General description of e-commerce in CEE countries First tool in e-commerce search ,[object Object],[object Object],[object Object],Base: experienced online buyers (shopped more than once)

General description of e-commerce in CEE countries Opinion about online shopping ,[object Object],[object Object],Base: all respondents

Shopping in online stores The best payment method Base: online stores buyers ,[object Object],[object Object],[object Object]

Shopping in online stores Loyalty to online stores ,[object Object],[object Object],[object Object],Base: experienced online stores buyers (shopped more than once)

Shopping at online auctions The best payment method ,[object Object],[object Object],[object Object],Base: online auction buyers

Shopping at online auctions Importance of sellers’ opinions ,[object Object],[object Object],Taking into account the sellers’ opinions Base: online auction buyers

Shopping at online auctions E-commerce users activity ,[object Object],[object Object],B ase: online auction buyers

Prospects for the future Experiencing problems when buying online Online stores Base: online stores buyers ,[object Object],[object Object],Online auctions* Base: online auctions buyers * No data for Lithuania (question not asked)

Prospects for the future Plans of non-buyers to buy online in the future Base: online non-buyers ,[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! Gemius SA [email_address] Wołoska 7 Mars building, entrance D 02-675 Warszawa tel . (0-48-22) 874 41 00 fax (0-48-22) 874 41 01

Comertul Electronic In Cee, Gemius, Artur Zawadzki, Varsovia 2007

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Comertul Electronic In Cee, Gemius, Artur Zawadzki, Varsovia 2007