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[PREVIEW] THE FUTURE OF MERCHANDISING:
Using data to drive merchandising decisions
1
2
Merchandising Biggest Challenge
Understanding Customer Preferences
Some common merchandising challenges
faced by online retailers
3
4
CASE #1 – TOO MANY QUERIES TO MERCHANDISE
… over 100,000 unique queries
5
MERCHANT PAIN POINT #1
18% queries
Generate 63% of revenue
82% queries
Generate 37% of revenue
6
MERCHANT PAIN POINT #2
2 = Hours to analyze and merchandise one query
80 = Total queries analyzed per month
18,000 = Total number of queries
0.0044% = Total queries analyzed and merchandised per month
… less than 1% of the total queries are merchandised
7
THE RESULT – IRRELEVANT/OUTDATED RESULTS
Learn how retailers are using data insights to
tackle these merchandising challenges
8
BOOST RESULTS BASED ON DATA INSIGHTS
FAST SLOTTING HIGH CONVERTING PRODUCTS
11
WHY SHOULD YOU ATTEND?
• Learn how 3 top retailers leverage data to power
merchandising decisions
• Understand customer preferences and paths to purchase
• Learn how data insights can deliver highly targeted search
results, and an enhanced customer experience.
Webinar Details
12
Date: 6th April, 2016
Time: 02:00 PM EST | 11:00 AM PST
Duration: 30 minutes
Thank You!

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