4. 4
CASE #1 – TOO MANY QUERIES TO MERCHANDISE
… over 100,000 unique queries
5. 5
MERCHANT PAIN POINT #1
18% queries
Generate 63% of revenue
82% queries
Generate 37% of revenue
6. 6
MERCHANT PAIN POINT #2
2 = Hours to analyze and merchandise one query
80 = Total queries analyzed per month
18,000 = Total number of queries
0.0044% = Total queries analyzed and merchandised per month
… less than 1% of the total queries are merchandised
11. 11
WHY SHOULD YOU ATTEND?
• Learn how 3 top retailers leverage data to power
merchandising decisions
• Understand customer preferences and paths to purchase
• Learn how data insights can deliver highly targeted search
results, and an enhanced customer experience.