1. Web Marketing Plan http://www.new-languages.com

2. Content of Marketing Plan Objectives Key issues (SWOT) Performance review Current situation and trends Executive summary Controls / Contingency plans Projected Profit and loss statement Action Plans Marketing Strategy

5. Paid Per Click Programme (Google Adsense) -1 AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Advertisement Advertisement

6. Paid Per Click Programme (Google Adsense) -2 Advertiser pays a certain amount to the publisher each time the advertiser's ad is clicked from the publisher's site. Also referred to as cost-per-click. CTR: The page click through rate (CTR) is the number of ad clicks divided by the number of page views. CPC: The cost-per-click (CPC) is the amount you earn each time a user clicks on ad. CPC is calculated by dividing the estimated earnings by the number of clicks received. RRM: Page revenue per thousand impressions (RPM) is calculated by dividing estimated earnings by the number of page views received, then multiplying by 1000. Page RPM = (Estimated earnings / Number of page views) * 1000

7. Affiliate Program s ‘ Tell Me More’ – Price : 337 € - % 20 commusion for each sales ‘ Rosetta Stone ’ – Price : 323 € - % 20 commusion for each sales Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is an application of crowdsourcing

10. Performance Review of Current Situation

11. Past Data Analysis of Site (10 Apr 2010 – 10 Apr 2011 )

12. Map Overlay of Visitors (10 Apr 2010 – 10 Apr 2011 )

13. Top Visits / Country (10 Apr 2010 – 10 Apr 2011 )

14. Key Issues

19. Objectives

20. Marketing Plan Objectives Increase in number of web site views Increase in number of Flash Card Factory New Users Increase in CTR (click through rate)& Sales of Affiliate Partners & Donations Increase in EARNINGS

21. Marketing Plan Objectives 2011 2012 2013 2014 # Visits : 73000 Profit : -19 k € # Visits : 552812 Profit : 5.4 k € # Visits : 1658437 Profit : 42 k € # Visits : 3316875 Profit : 168 k € 2015 Net Profit Target 4,9 mil visits 286 861 €

23. Marketing Strategy

26. 7 Strategic Languages (Native and Real Speakers) Appx : % 66 of world speaks French: 200 million Mandarin: 1200 million Hindu: 490 million Spanish: 500 million Portuguese: 240 million English: 450 million native ,1800 million speaker Arabic: 452 million

27. Action Plans

34. The Objective-Task Method of Setting the Promotion Budget Define Objectives Determine Specific Tasks Cost Estimation of Performing Those Tasks

35. Projected Profit and Loss Statement

37. Contingency Plans Convert the site to language learning portal and share the profit with participants Search Joint Venture Opportunities Create sister sites to be able to increase traffic of visitors Selling Website and Tool

38. N.Gal M.Zyzak L.Nadolny U.Ozcan Thank You ! Q & A