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Most Preferable Mobile Brand in
Indian Population

1,429,966,154
Three Basic Necessities
Communication
A need
Mobile Brands in India
Target
Top Mobile Brands in India
Nokia is everywhere
Targeting

Segmentation
Out of 50 people 31 preferred
Why they prefer

  Brand name (16 people)


   Features (11 people)




     Price (4 people)
Future preference
Marketing assignment

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Marketing assignment