a presentation on Hand sanitizers industry in india

2. History of Hand Sanitizer…!!!
• The First hand sanitizer was Created by
“Goldie” and “Jerry Lippman” in Akron, Ohio..
In 1946.
„Gojo‟
• 1988 Gojo introduced Purell Instant hand
sanitizer.

3. Best thing to happen in personal
hygiene in last decade
• 65% alcohol based
• With Swine flu scare people becoming
hygiene conscious.
• First organized player Himalaya Herbal
Healthcare – Pure Hands

4. • Takes less time than traditional hand
washing with soap and water
• Acts fast to kill microorganisms
• easy and quick to use
• reduces the spreading of illness many
times

5. • more accessible than a sink is
• Portable and convenient
• Reduces amount of bacterial found on
the hands
• Slows down redevelopment of bacteria
• Irritates the skin less than soap and water

6. Hand sanitizer in India.

7. Indian Hand sanitizer market
25 crore market…!!

8. Dermi-cool Skin Defense

9. • Positioned indirectly Against Soaps
• First in the category to advertise
in the TV

10. There was a time when people
used to strike their corporate
logos with the help of various
souvenirs like pens, coffee
mugs, key chains and many
more.
However, now those souvenirs
are being replaced by the bottles

11. Original
Citrus
Blossom
The youth, the young adults
and the urban crowd.
250 ml Rs. 149
100 ml Rs. 60
50 ml Rs. 30

12. Godrej also offers
Godrej Hand Wash and
Godrej Hand Wipes

13. • Kills 99.99% germs in 15 seconds
• Fragrance
• Not too long repositioned –
new colours in its logo

14. • Claimed 15-20 lakhs within first week of its launch
• Meru Cabs- Mumbai, Extensive sampling
• Raveena Tondon-
“Freedom to touch Campaign”
• Distribution Points included Kiryana Stores,
General Stores and Small Chemist outlets.

15. 2010
Rs. 50 for 55 ml.
Parents

16. Lifebuoy with its unique
‘carbolic acid’ odor has
been in the public’s mind
as health soap.

17. • Automatic hand sanitizer dispensers
across various malls in Mumbai.

18. • Kills 99.99% of germs including
deadly H1N1 virus without water.
• Added moisturizers and vitamin-E .
• Mild non sticky evaporates quickly.
• Gentle mild fragrance

20. August 2009
50 ml for Rs. 39
150 ml for Rs. 99
(pump pack )
Schools

21. Chemists, and the radio and
outdoor campaigns

22. • “contains seven essential
ayurvedic oils.”

23. Fem Safe Handz
April 18, 2011
50 ml Rs. 49
100 ml Rs. 89

24. • Kills 99.99% Germs
• Moisturizing Complex helps retain
moisture, leaving hands soft and supple.
• Non Sticky, Dries Quickly
• Fragrances of Lemon and Blossom
• Promises anywhere anytime protection
• It is easy to carry as it fits perfectly into one's
pocket

25. 2004

26. since a long time stands for 100%
safety and category extension
into soaps and handwashes from
antiseptic lotion was
natural choice to
them.

27. • Edge of 55% share in hand wash category
• Pushing this category based on FEAR
• Endorsed by IMA

28. Dettol Surakshit Parivar
A 13-episode talk show in Imagine TV, on health
and hygiene
a school contact program and supporting the
Hygiene Council with recommendations on
simple hygiene measures.

29. • Keeping Hands Germ Free
• Convenience (no need for water
and towels)
• Effectiveness
(safer than traditional methods)

30. 2003
50 ml for Rs. 39
Hospitals for a
long period

31. During the H1N1 panic, it started
retailing the 500 ml pump packs,
which were erstwhile only meant
for hospitals and clinics.

32. • Innovative marketing campaign- young
creative minds invited to make video
(Facebook)
• Beauty advisors around the country and
through doctors.

33. • Affective herbal alcohol based hand
sanitizer
• Kills 99.99% germs ,prevents infection and
insures total hand hygiene
• Contains Moisturizers -prevents skin
irritation and dryness

34. Children have gotten
drunk after ingesting
squirts of sanitizer due
to its high alcohol
content.
Alcoholics are now
being told to stay
away from hand
sanitizers.
Due to high alcohol
content, hand sanitizers
are highly flammable.

35. • Sanitizers absolutely do not work if there
is anything on your hands.
The sanitizer is not strong enough to cut
through dirt, blood, or anything else you
might have on your hands
so in cases like that you are advised to
use soap and water first. Why wash your
hands and then rub sanitizer on it?
That's like adding an extra step to your daily
routine.