2. Why Is Instagram
Marketing Gaining
Popularity?:
Instagram is the second most popular social media
platform after Facebook. In fact, it’s doing better
than Facebook nowadays and its user base has
crossed the figure of 1 billion. It has now become a
key source of entertainment, commerce,
communication and learning.
3.
4. Before adding Instagram into the marketing mix, it’s
important for an organization to understand how it
works, why it should be used and how it fits into its
overall marketing and content strategy.
It’s not a good idea to start using Instagram just
because everyone else is.
5. There should be a purpose behind it, and
everything posted should adhere to a company’s
branding standards for consistency.
For those who don’t know, people post photos and
short videos on Instagram and use hashtags to
label content so it can be found, and possibly
shared, by others.
6. A hashtag is a word or phrase preceded by the
pound sign (#) that is used to identify a specific
topic – think #instagramformarketers.
Up to 30 hashtags can be used, which gives the
content a better chance of being found. Different
filters can also be applied to the photos in order to
create different effects and moods.
7. Before an image is posted a location tag can be
added. This is helpful if posting a picture of
corporate headquarters or a special event.
Locations are searchable so marketers can do
reconnaissance to see who is nearby and then
interact with other local companies or users.
