It is the most feasible business idea. It is already implemented in Pakistan, Peshawar. And it can easily be implemented any where in the world.

1. Gilgit
Baltistan &
Chitral Dry
Fruits
Eat Healthy Live Healthy

2. Landscapes

3. Mission
Statement
• Your health is our wealth.
• To give easy access to natural resources.
• To offer high quality products at affordable
price.
• To be leading company of dry fruit in
Peshawar.
• To increase cultural interaction between Gilgit
& Chitral with rest of provinces.

4. Core Values
Quality: The Company will be the attention always offers high
quality products that meet the high demands of the customers
Confidence: The Company will perform the work in the best
way, in order to satisfy each of our clients
Commitment: With our clients, to provide them with quality
services, to society, to bring stability to the environment, to
respect and comply with all requirements of this care.
Creativity: We will break the old status co by selling dry fruit.
We will provide dry fruit to our customers in creative way. The
do not need to go shop to purchase dry fruit. They just need to
sit at home and give us one order through our website or official
facebook or instagram page. After that we fetch dry fruit to your
doorstep.

5. Description of the
Product
• GB & Chitral has great potential of its natural and indigenous
resources like delicious fresh dry fruits
• Due to extreme cold climate and far flung area cut of from
main stream these resources are not introduced being yet
• The main products of our business is Walnut, Almond, Pine
Nuts, Dry Apricot, Dry Apple and Mulberies.
• High market demand and people want to use pure organic
product
• Purchase those dry fruit from local dealer & producer at Gilgit
Baltistan & Chitral and sell in Pakistan.
• Premium quality of dry fruit we deliver to our customers
because customer satisfaction is our first priority at a
affordable price to compare to our competitors in Pakistan.

6. If you had to buy Dry Fruit,
which type of Dry Fruit
would you buy?
41%
29%
23%
5%
2%
Walnut
Almond
Pine Nuts
Dry Apricot
None of them

7. Do you think better quality of
dry fruit is sufficiently
available in the market?
No
61%
Yes
29%
Don,t
Know
10%

8. Where do you usually shop for dry fruit?
Bazaar/Open
End Market
46%
Street Vendors
29%
Throungh
Online
Grocery Stores
14%
Mall Big
Grocery Shops
11%

9. Do you agree that dry fruit is
good for health?
Strongly
Agree
86%
Agree
14%

10. Competitors
• SUNHILL PURE Prices
• Smart Shop
• GS Hunza Dry Fruits
• Khan Dry Fruits
• Madina Dry Fruit Merchant
• Nayab Dry Fruits

11. Market Area of
Operation
Major area of operation will be Pakistan.

12. Target
Customers
On the basis of survey we navigate the group of
people who would be mostly likely to buy our
product. The following are the categories
• Middle and higher-income households
• Parents and Caretakers
• Senior Citizens
• Students
• Athletes
• Body Builders

13. Benifites

14. Marketing
Strategy
Packaging:
• Eco-Friendly Packaging
• Reusable and Reseal able
• Heat Sealable
• Cost Savings

15. Brand Name
• As the name GBC dry fruits suggests premium dry fruits
and nuts of Gilgit Baltistan and Chitral.
• GBC region is rich in producing natural and organic stuff
due to the beautiful natural environment.
• Favorable weather conditions for the production of
fruits.
• The taste of these products is delicious and
extraordinary.

16. Brand Logo
• Our brand logo is the picture of Markhor
• Found in mountains of Gilgit Baltistan and Chitral
• Markhor is famous for his survival skills at high altitudes
• We want our customers may be strong enough like
Markhor
• By taking our dry fruits, which helps them improving
their immune system against any harmful thing

17. Marketing Budget
• We didn't allocate marketing budget.
• Free marketing through official social media pages

18. Chain of supply of our
business
Purchase
from local
dealer &
Producer
Send them
through local
transport
Shifted to
warehouse
Collecting
order on
website or
other social
media pages
Send to the
customer
through
delivery
service

19. Organizational and
Management Plan
• Form of business; The business will be registered as a
Limited Partnership between the five founding members
in Pakistan.
• Organizational structure; The main tasks of our business
will be divided amongst the founding members of the
business. The supervision of the packaging team will be
managed by Akhtar Ali, the important role of accounting
will be managed by Umar Farooq, and the role of
marketing will be managed by Sohail Ahmad Rana.
• We will follow a cross-functional team structure.

20. Leading
Leadership Style: Our business leadership style will be a
democratic style.
We will set mutually agreed objectives and goals and then we
can divide profits among us all five members.

21. Management Style
Less focus on command and control and more focus on
coordination and communication. The vision and cultural values
will be such that they allow all the members to create a truly
collaborative and productive workplace.

22. Controlling
• All the food must be fresh and of the highest quality possible.
• Food wastage must be kept to a minimum.
• Aim to sell all the products within three to four weeks of their
availability to customers in order to maintain the freshness of
the products.
• We will prepare monthly reports about the amount of food
being wasted.

23. Monitor Actual
Performance
The actual performance of our business will then be monitored.
After evaluating, we will decide if our goals and standards are
being met. If our goals and standards are not being met, action
needs to be taken and an effort will be made to reach those
standards

24. SWOT Analysis
Strengths; The prices of dry fruits in Gilgit Baltistan are cheap as
compared to other areas of Pakistan due to which we can earn a
good profit margin on our products.
Weaknesses; The biggest issue in managing our business will be
of transport as it is very difficult to deliver goods from Gilgit
Baltistan.
Opportunities; There is no platform in Peshawar which is
providing online services for dry fruits. So, this is a good
opportunity for us to launch our business right away.
Threats; A chance of competitors to enter the market. Delivery
of goods in winter as the roads are often blocked due to heavy
snowfall

25. Financial Plan
This section of the business plan is related with the overall finances of
the business pertaining to operation
Projected Financial Statements have been prepared under this section
which shows the big picture of the business in the long-run.
TOTAL INITIAL COST AND SOURCE OF FINANCING:
Initial cost will be Rs. 1,800,000 and each member will contribute
Rs. 600,000
No debt will be used as it would be burden upon the newly opened
business.
PRODUCT PRICING STRATEGY:
The price penetration strategy will be used

26. PROJECTED FINANCIAL
STATEMENTS
This head includes the forecasted Balance Sheet and Income
Statement for the business for four years i.e. from 2022 to
2025
YEAR 1

27. YEAR 2

28. PROFIT MARGIN

29. FINANCIAL ANALYSIS
PAYBACK PERIOD

30. NET PRESENT VALUE
P. V = F.V / (1+i)t where “i” is discount rate and we usually use
Risk-Free-Rate for it which is currently 13.75% and “t” is the
number of years.
NPV = P.V of inflows – initial cash outflow
= 5,092,156 – 1,500,000
= Rs. 3,592,156/-