RR Kabel project report including company profile, pestle analysis, swot analysis, competitors and survey based on awareness and feedback of customers through questionnaire.
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RR Kabel project report
1. 1
(NAAC Accreditation 'A' Grade Institute)
Project Report on:
RR KABEL
Under the guidance of: Submitted by:
Prof. Sanjeev Tandon Umang Maheshwari
PGDM 1st year (2018-20)
Roll no. 58
2. 2
RR KABEL
COMPANY PROFILE
Company name Ram Ratna Kabel Limited
Type Public
Incorporated 06 February 1995
Company category Company limited by shares
Company Sub Category Non-govt. company
Age of company 23 years
ROC ROC Mumbai
3. 3
This company is classified as Non-govt. company and is
registered at Registrar of Companies, Mumbai. Its authorized
share capital is Rs. 4,269,999,620 and its paid up capital is Rs.
4,241,459,710.Itisinvolvedinmanufacturingofotherfabricated
metal products; metal working services activities.
R R Kabel Limited’s Annual General Meeting (AGM) was last held on
16 September 2017 and as per records from Ministry of Corporate
Affairs (MCA), its balance sheet was last filed on 31 march 2017.
4. 4
BOARD OF DIRECTORS
Whole time Directors Sumeet Mahendrakumar Kabra
Whole time Directors Sanjay NarnarayanTaparia
Whole time Directors Tribhuvan Prasad
Rameshwarlal Kabra
Whole time Directors Ashok SatyanarayanLoya
Whole time Directors Kirti Devi Shreegopal Kabra
Whole time Directors Mahhesh Kabra
Managing Director Shreegopal Rameshwarlal
Kabra
Managing Director Mahendra Kumar
Rameshwarlal Kabra
Directors Bhagwat Singh Babel
Directors Kannan Ramamirtham
Directors Rajesh Babu Jain
7. LIST OF COMPETITORS
Havells:- Havells is one of RR Kabel's top rivals. Havells was
founded in Noida, Uttar Pradesh} in 1971. Havells is in the
Peripherals industry. Compared
$ one billion more revenue.
KEI:- KEI Industries is RR
founded in 1968, and is headquartered in New Delhi, Delhi. KEI
Industries competes in the
Industries generates $316.8M
LIST OF COMPETITORS
Havells is one of RR Kabel's top rivals. Havells was
founded in Noida, Uttar Pradesh} in 1971. Havells is in the
Compared to RR Kabel, Havells generates
more revenue.
RR Kabel's #2 competitor. KEI Industries was
founded in 1968, and is headquartered in New Delhi, Delhi. KEI
the Electronic Equipment industry.
$316.8M more revenue vs. RR Kabel.
7
Havells is one of RR Kabel's top rivals. Havells was
founded in Noida, Uttar Pradesh} in 1971. Havells is in the
generates
Industries was
founded in 1968, and is headquartered in New Delhi, Delhi. KEI
industry. KEI
Kabel.
8. 8
Polycab:- Polycab is a top competitor of RR Kabel. Polycab's
headquarters is in Mumbai, Maharashtra, and was founded in 1968.
Like RR Kabel, Polycab also competes in the Electrical Components
& Equipment space. Polycab generates 289% ofRR Kabel's revenue.
9. 9
News Analysis
RR Kabel mocks Havells in new spot. The brand turns its rival's
'Wires that don't catch fire' Unique Selling Proposition into a Unique
Mocking Proposition.
Electrical wires and cables brand, RR Kabel, in its latest campaign -
"Akalmand Bano Sahi Chuno" - takes as somewhat opposing stand
to Havells, its rival in the space. The brand, in its new ad featuring
Akshay Kumar, takes a blatant dig at Havells' marketing USP for its
wires i.e. "Wires That Don't CatchFire".
10. 10
BRIEF OUTLINE OF THEINDUSTRY
The wire and cable industry has moved from being a small industry
20 years back to a very large industry over the last decade. Although
it is a volume-driven product, it has a lot of quality and technical
particulars. Over a period of time, the industry has moved from the
unorganised to the organised sector. However, about 35% of this
industry is still in the unorganised sector. Requirements like brand
and quality perception are key in this Rs 15,000 crore industry. The
wire and cables industry predominantly provides challenging
opportunities in the field of manufacturing , supply chain,
procurement, marketing and HR. This industry is currently
undergoing a major change and portends huge opportunity for
upcoming professionals and will give them a first hand experience
on subjects like techno-marketing , brand building, Six-Sigma , just-
in-time manufacturing , etc
11. 11
Industry Status
The wire and cable industry comprises 40% of the entire electrical
industry, which is expected to double in size over the next five years.
The industry is growing at a CAGR of 15% as a result of growth in the
power and infrastructure segments. It is expected to grow at similar
rate for the next five years. The government’s emphasis on the
power sector reforms and infrastructure will further drive growth.
12. 12
PESTEL ANALYSIS OF RR KABEL
Political
Government is the major customer of the industry and any delay in capex allocation
by the government and utility incumbent, could adversely impact the industry's
growth. Almost all the companies under cable industry has diversified product
portfolio with different variants in Power and Telecom transmission cable which
provides some insulation by division of risks. To overcome this issue with geographic
dependence, many of the companies in this industry have started expanding its foot
on the global front.
Economical
Company has multiple manufacturing facilities in India. The clientele is not limited to
Indian origin but is far-fetched across different parts of the globe. Performance and
growth of the industry is dependent on overall health and steadiness of the world
economies. Any downturn in economic conditions will have an adverse effect on the
performance of the industry.
Social
With globalization and rise of SMAC Technologies, the need to stay connected has
been rising exponentially. Internet industry has been successful in connecting over 2.3
billion users and communities virtually, can be a threat for cable industry.
13. 13
Technological
There is a variety of communications solutions, the two most common being wireless
technology and wired options-such as copper and fiber-optic cable. Wireless
Technology and its increasing use can affect wire and cable industry and its growth.
Environmental
Different companies in this sector use different Environment Management System that
take care of various aspects of the environment associated with health and safety
structure, air quality, air pollution, waste management, disposal of hazardous waste,
recycling and reuse, environmental policies, imparting environment training.
Legal
Companies like Sterlite Technologies, Finolex Cables, RR Kabel has multiple facilities
in India and has diversified customer base across the globe. As the result, these
companies are subject to federal, local, state, fiscal laws and regulations in each
country in which it operates.
15. 15
SWOT ANALYSIS
Strength
• Strong tie-up with channel intermediaries
• Excellent customer service
• Credit to channel partners
• Large employee base
• Successful industrial brand
• Best product for each target segment in switchgear category
• In-house product manufacturing
Weakness
• New in consumer business
• Weak positioning in industrial switchgear segment
• Lesser product variants
Opportunities
• Increased customer preference for branded products
• Consumer market expected to grow by 15–20 per cent
• Expansion in other global markets
• Strategic tie-ups with other companies
• Enhancing brand pull (over push)
• Business diversification (moving up the value chain)
Threats
•Government policies dampening industrial sales
• Maximum business coming only from one country
• High trade discounts to dealers by competitors
16. 16
OBJECTIVE OF THE STUDY
Every organization has to achieve its organization goals. For this it is very essential for
an organization to know about the view of consumers and their competitive
products. This survey research may be also aimed as to estimate potential buyer for
the product. The objective of the study is as under:
To know the awareness & perception of customers regarding RR Kabel.
To determine the customers satisfaction.
To determine the factors influencing the choice of customers.
SCOPE OF THE STUDY
Company will come to know what attracts customers.
Company will come to know that which criteria customers look for before
buying these products.
Company will also come to know the future changes which will be require
satisfying customer needs and wants.
17. 17
Research Methodology
Sample size
Sample size is 57 which cover the population of Ghaziabad.
Data source
Research included only Primary data. Primary data is the first hand data, which are
selected a fresh and thus happen to be original in character. Primary Data was crucial
to know various customers and past consumer views about RR Kabel and to know
the awareness of this brand in regards to other brands.
Data collection
Data has been collected through survey questionnaire
Analysis of data
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.
18. 18
Analysis & Interpretation of Data
Analysis: Around 51% of population knows about RR Kabel products.
Analysis: Only 23% of population uses RR Kabel products.
19. 19
Analysis: Just 7% of people are regular customer.
Analysis: 32% of people are potential customer of RR Kabel.
20. 20
Analysis: 19% of people are satisfied with its products.
Analysis: Most of the people prefer wires.
22. 22
Analysis: Mostly people get to know about the company as well as its
products through TV.
Any suggestion for RR Kabel products or company
Promotion should be more
Ads can be more improved
Advertise more
Increase your operations
More advertisement to be aware of this product
Improvement on marketing
Create more awareness towards end users
Maintain quality
Analysis: Mostly people want promotion and advertisement from
company because many people don’t know about this company.
23. 23
Conclusion & Findings
Mostly people don’t know about RR Kabel products and also don’t
use these products.
Overall rating is average.
Most selling product of RR Kabel is Wire.
Suggestion
Company should do some promotional activities to make people
aware of its new as well as existing products.
Company should launch some new products to reach more market
coverage.
