Pehchan Digital Portfolio 2019

1. CREATIVE & MARKETING AGENCY
w w w . p e h c h a n d i g i t a l . c o m

2. WHOWE ARE
Pehchan Digital offers 360 degrees marketing solutions, which aims
to make your brand step up and stand out!
Let us help you understand that the only way to get your business to
shine is by investing in a foolproof marketing strategy. We believe in
building strong brands, effective design, well-crafted content, and
integrated strategies focused upon adding value, removing the bar-
riers which stops you from telling your brand story to the world and
meeting goals by getting stunning results.
We believe in modernized way of collaboration with clients and
partners to develop & grow brands!

3. VIDEOGRAPHY
WEB / APP DEVELOPMENT
REC 45 min
Full HD
00:00:07:24
B R A N D
B R A N D PR & EVENTS
PLANNING & EXECUTION
WHATWE DO!
We provide you with plans and ideas on how to execute
your strategies and think of the next big thing.The first step
is always difficult but if taken rightly, it can change the
world!
Win more customers with an amazing video.
Portray how you as a brand care about your
customers and are willing to cater to every
need, bring your story forward and rekindle all
their senses with a video. Its vivid, powerful
and attractive if done the right way.
We will provide you with a user-friendly website and an innova-
tive application which would display all of your products and
enable your online presence. This will be your online display
store for millions of people to view. So make it count and make
it worth viewing. A business can only be
successful if you could reach
out to many customers on a
personal level. Remember,
quality over quantity everytime!
We can capture the niche
market and bring in the right
people for your business
interest to make it the talk of
the town!
B R A N D
SOCIAL MEDIA
We would utilize all of the social networks to give
your brand the required spotlight. Making it cool on
Instagram, the most searched thing on Google and
trendy on Facebook is what we promise to do. With a
global community of billions, yes you heard it right,
billions of people, why settle for a smaller number?
BRAND DEVELOPMENT
Developing your brand’s name is our purpose. Making
it THE name is our aspiration. From the emergence of
your name to the development of your company’s
profile, we can create the whole package for you.

4. HOWWE DO IT
MARKET
Break down strategies into tactics
READY, SET, EXECUTE
CREATE
Creating marketing strategies based on
• Audience • Goals and objectives • Channels
• Metrics • Budget • Timing
THINK
Identify goal and opportunities
• Define vision
• Identify market opportunities and core competencies
• Consider the end-to-end customer journey

5. DIFFERENCEHOW WE CAN MAKE A
We pice up the conversations that will
plash up your brandS
We have the ability to create a breaking news that
will make people squeak up their breaks.
It’s not only
about
buzzing
the words
off.
We will wrap you up
and give voices to your
brand by OOzing it up!

6. WELCOMETO THE DIGITAL WORLD
We craft the digital face of a brand
with style and believe in telling a story which
People can Live!
Lets bridge the gap between shifting
a technology and cutting-edge creative ideas.
It’s a digital world and it’s here to stay!

7. WHYDIGITAL?
Users of Snapchat watch 16 billion videos each
day! Your video won’t be on it if you are not going
digital!!
1.59 billion people log onto Facebook every day!
Why would you miss the opportunity of connecting
to these billions of people? Imagine losing this
audience and sticking to old tricks. Not so pretty
is it?
700 million people use Instagram daily!
Imagine 700 million people screaming your
business name!
500 million people visit Twitter each month without
logging in! Don’t you want people talking about
your products worldwide? “DON’T YA?” We know
you do!!
100 million people are connected on LinkedIn!
You have no reason to say no to digital platforms
now!
300 million people use Google+
300 million people want to buy your product!
seem like the world is at the
palm of your hands.
We make the word
“Digital”

8. DIGITALGLOBAL STATS
DIGITALPAKISTAN STATS
7.6
TOTAL POPULATION
Billion
4.1
INTERNET USER
Billion
3.196
ACTIVE SOCIAL USER
Billion
210
TOTAL POPULATION
Million
65
INTERNET USER
Million
40
ACTIVE SOCIAL USER
Million
157
UNIQUE MOBILE USER
Million
39
ACTIVE SOCIAL MOB USER
Million
MARKETDIGITAL TRENDS
#TRENDS
80% of companies plan to increase their
digital marketing budgets over the next
12 to 18 months.
ONLINE MARKETING
Nearly 80% business leaders agree that
online reputation management and
public relations are important skills for
businesses success.
REPUTATION MANAGEMENT
Ecommerce is growing 23%
year-over-year, yet 65% of small
businesses do not have a website.
ONLINE SHOPPING
Studies show that between 70-80%
of people research a company
website BEFORE visiting the small
businesses or making a purchase
with them.
A large proportion of businesses, almost
49% are doing digital marketing but with
no strategy.
DIGITAL STRATEGY
WEB DEVELOPMENT
In 2018, online video will account
for 78% of all online traffic.
55% of marketers believe that
video is effective for brand
awareness
VIDEOGRAPHY
Source: Smart Insights Source: Adage
Source: Blue Corona
Source: Big Commerce
Source: WowMakers I KPCB
Source: PRSA

9. OURCLIENTS
Hameed Latif
Hospital LahoreInstitute
ofFertility&
Endocrinology
OCTACHAINNISHAT MILLS LTD

16. k o k u l o n d o n . c o m

20. ASCASSTUDIES
Total Impressions
11,731,975
Reach
4,493,729
Reactions
13,501
Number of people of watched the full video
295,837
Engagements Rate
7.5 %
Digital Video content
Total Videos: 6
Total Impressions
297,356
Views
79,699
Avg. CPV
Rs. 1.04
During the GSN campaign EcoStar maintained a CTR
7.57 % on google search
Overall View Rate
26.80 %

21. AS ECASSTUDIES

22. AS ECASSTUDIES

23. OURTEAM
Naveed Anwar Khan
Director Creative Director
Gul Maher
Account Director
Rehan WasimM Moeez Mir
CEO
Sameer Mir
Digital Media Analyst
H M Ajmal
Sr. Graphic Designer
Zeeshan Rasool
Key Account Manager
Saud ShahidAbdul Hannan
Manager TechnologyCreative Executive

24. pehchandigital pehchandigital pehchandigital
304 Commercial Area,
Y Block Phase III, DHA Lahore.
+92 321 4422237
hello@pehchandigital.com
www.pehchandigital.com
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