1. GEORGE C. MARSHALL CENTER
College of International Security Studies
Garmisch – Partenkirchen, Germany
LTC ULRICH M. JANSSEN
Email: ulrich.janssen@marshallcenter.org
LinkedIn: Ulrich Janßen
Twitter: @UliJanOgau
Phone: +49-8821-750-2658

2. From Combat Support to Joint Enabling … and beyond
REBRANDING IO

3. Rebranding IO
Starting with WHY
Evolution of concepts
Challenges in Behavioural Conflict
 Understanding the people
 Motivation
 Perception Management
Ensuring C5 – the proposed way ahead
 Transformation of C..
 Refinement of planning and decision-making
The desired effect … impact
 The Comprehensive Approach
 Integration in Crisis Management
Conclusion
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4. Starting with WHY
The terminology dilemma
 Evolution vs. revolution
The doctrinal dilemma
 To inform is to influence
 Black & white and the 256 shades of grey
The perception dilemma
 Can„t fix anything vs. can fix everything
 A broader spectrum of options
 Perception becomes reality
The implementation dilemma
 If things go wrong, don‟t go with them
 Organizational challenges
 Integration
 Measurement of progress and success
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5. C2W
“Military Facts”
Peace Crisis/Conflict War Transition Post War Peace
“War is merely the continuation of politics by other means.”
Center of Gravity: enemy / enemy capabilities
Human Assistance
Civil Engagement
Reconstruction
(Marshall Plan)
IW(1970)
IO(1990)
Military Intervention in the Clausewitz’ian sense
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6. 21st C Engagement Space and the changed nature of conflict
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7. “Military Facts”
Media
Social structures
Political / Civil
structures
Key Players/
Actors
Economy
Transportation
Finance
Culture
Communication
Grids
Peace Crisis/Conflict War Transition Post War Peace
People Tradition
ReligionLaw
Emotions
Education
“War is merely the failure of communications by other means.” (Clausewitz adapted by UJ)
Center of Gravity: people’s perception
Info Ops(2000)
StratCom(2009)
Military Intervention in Operations other than War
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Nature of Conflict
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9. The Challenge
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Deterrence in the
Social Age
Deterrence in the
Information Age
Deterrence in the
Nuclear Age

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Alvin Toffler
US Author and Futurologist

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12. Perception
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13. Transformation of C2 … doing our homework
Command & Control
Consult & Correct
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14. Transformation of C.. continuous improvement
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Command &
Control
Command, Control &
Communications
Command, Control, Communications,
Computers & Intelligence Surveillance
and Reconnaissance
Consistency and
Credibility of
Communications by ALL means
through Comprehensive
Coordination

15. Redefine planning and decision-making
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16. Two names, same aim
Information Operations
A staff function to
 analyze,
 plan,
 assess and
 integrate
Information Activities to create
desired effects on
will, understanding and capability of
adversaries, potential adversaries
and NAC approved audiences in
support of Alliance mission
objectives.
MC 422/4 (MD, Jun 2012)
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M P E C
Strategic Communications
The coordinated and appropriate
use of NATO communications
activities and capabilities
 Public Diplomacy,
 Public Affairs,
 Military Public Affairs,
 Information Operations and
 Psychological Operations, as
appropriate
in support of Alliance
policies, operations and
activities, and in order to
advance NATO‟s aims.
PO(2009)0141, dated 29 Sep „09

17. NATO UNCLASSIFIED
The Product powered by the Power of Information
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P
Political
C
Civil
M
Military
E
Economic
UNCLASSIFIED
i = 0  1 i = 1  MPEC i > 1  exponentially adding value

18. A broader spectrum of options
In Peacetime
In Crisis Prevention
In Crisis Management
In Conflict Resolution
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19. Analysis of the Information Environment
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US Army FM 3-13 Inform and Influence Operations, Jan 2013, Figure 2.2

20. From Combat Support to Joint Enabling
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21. From Combat Support to Joint Enabling … and beyond
LTC Ulrich M. Janssen
ulrich.janssen@marshallcenter.org
REBRANDING IO