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1. Email Marketing is Still Hot for Small Business

2. How do you communicate with your customers? We all
know that there's getting to be more and more online
activity. How much? According to the Pew Research
Center:

3. The proportion of Americans online on a typical day
grew from 36% of the entire adult population in January
2002 to 44% in December 2005. The number of adults
who said they logged on at least once a day from home
rose from 27% of American adults in January 2002 to
35% in late 2005.

4. On top of that, Americans don't feel overloaded by the
information they're getting on the web. Pew Research
stated:

5. Just 15% said they sometimes felt overwhelmed by the
amount of information they had, while 71% said they
had all the information they needed and thought it was
manageable, and 11% said they were missing
information that they wish they had.

6. It makes me further think about how we communicate
with our customers. Some businesses have jumped into
the blog world in hopes that their customers will come
and engage with them online. That works for some but
this strategy doesn't work well for many small
businesses because their business just isn't the type to
draw attention to itself such that a customer would
want to come and read about them in the normal course
of the day. Do you want to know what's going on in the
world of sandwich making, hair cutting, or pool/spa
maintenance? Me either, not so much that I would
return again and again to hear it.

7. The good news is that I would like to hear about special
offers my hair cutting place has or new sandwiches my
favorite sub place has coming out. And I, like most
people, would like to hear about it through email. There
continues to be more techie ways to send information
out there (like RSS), but email is THE killer application...
the most used, it allows you to push your message to
your customers when you wish and they pick it up when
they wish. It is effective and personal because it comes
from you, allowing you to share offers and news. What's
more, it allows you to develop a relationship with your
customers.

8. This is all good and true, but knowing this and doing
nothing about it will not help you grow your business.
Here's my shameless plug for PromoterZ(tm), a system
that automates the sending of special offers through
email. It doesn't require more time from an already busy
small business owner either, in fact it's kind of like
having a really cheap employee that talks to your
customers 24 hours a day, 7 days a week. It also
encourages your customers to send referrals about you
to their friends, making it a word of mouth marketing
tool. Additionally, it gives you feedback from your
customers about the most important thing they can tell
you about your business.

9. PromoterZ(tm) is the internet marketing tool for small
business. (End of shameless plug.)

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