Apple company profile

1. Apple Inc.
Prepared by :
Uddhav Gajurel

2. AGENDA
 Company Overview
 Revenue
 Competitors Analysis
 Products and services
 Company mission vision
 Awards and achievement
 Conclusion

3. COMPANY OVERVIEW
 Apple Inc. is a multinational corporation that designs,
manufactures and markets personal computers,
software, electronics and other creative devices.
 Which headquarter is in Cupertino California which design
and developed consumer electronics and software.
there are 478 Apple retail stores in 17 countries (as of March
2016).
 Its revenue is US$215.639 billion (2016)

4. Founder and CEO
Founded in 1976 almost 40 years ago by Steve jobs and
Ronald Wayne.
Previously the CEO of apple company is Steve jobs and
currently Tim cook in 24 august 2011.

5. profile

6. Apple store 2005-15

7. Enterprise value

8. REVENUE

9. Revenue
 The total of 215.6 billion USD is the revenue of apple
inc . in the year 2016.

10. Competitors Analysis
 Here is a list of the technology giant's main competitors
by industry.
 Personal Computers:-
 While the personal computer running on Microsoft
operating system has remained aww favorite of
consumers since the 1980s, Apple has maintained a
loyal following of users who report high satisfaction
with the company's Macintosh computers and Safari
operating system. Major competitors in this space
include Dell, Hewlett-Packard (HPQ), Acer and Lenovo
(LNVGY).

11. Mobile computers:-
 The iPod revolutionized the Apple business model and spurred an entire
industry of mobile computing imitators. Apple is by far the most profitable
and biggest selling company in this industry. Competitors include Google
(GOOG), Samsung, Nokia and Asus.
Smartphones:-
 The smartphone industry was once dominated by Canadian giant Research
in Motion. That changed quickly with the introduction of the Apple
iPhone. The iPhone has literally decimated Research in Motion's business
model and caused the company to restructure several times. Google
produces the Android operating system, which is installed on most non-
Apple phones produced by Huawei, Samsung, Sony (SNE), HTC, Lenovo and
others.

12. Entertainment Media and Applications:-
 The two major players in this space are Apple and Google, with the Apple
iOS running on its iPhones and iPods, and Google Android running on
most competitor phones and tablets. Each operating system interfaces
with iTunes and the Google Play Store respectively, allowing users to
purchase music, books, applications and other media.
Mobile payments :-
 Entering the mobile payment industry in October 2014, Apple is a relative
newcomer to this area. According to CEO Tim Cook, the company took on
more than 1 million users in its first 72 hours, making Apple Pay larger
than "all competitors combined." Key competitors in the mobile payment
industry include PayPal and Google.

13. Competitors Products
Company Phones Computers Tablets Digital
Music
Players
AAPL Yes Yes Yes Yes
GOOG Yes, kind
of
No Yes, kind
of
No
HPQ No Yes No No
RIMM Yes No Yes
DELL No Yes Yes No
AMZN No No Yes No

14. PRODUCTS and SERVICES
 iPhone
 iPad
 Mac Hardware Products
 Desktop computers: iMac, Mac Pro and Mac mini
 Portable computers: MacBook Pro and MacBook Air
 iPod
 Touch; Nano; Shuffle; Classic
 iTunes + iTunes Store
 Mac App Store
 Software Products and Computer Technologies
 iCloud
Source: Apple 10-K (2011)

15. iPhone

16. iPad

17. iPod

18. MacBook’s

19. Mac Desktop’s

20. Apple TV

21. Data Source: Apple 10-K (2011)

22. New Products???
 Apple Television
 “display monitor or screen” would be more fitting.
 Apple Game Counsel
 Epic Games, CEO Mike Capps spoke of the possibility of a
Bluetooth controller being developed for the iPad. With a
hypothetical controller combined with AirPlay and an
Apple TV, he believes Apple could challenge Microsoft's
Xbox and Sony's PlayStation platforms for the home
console gaming market.
Source: AppleInsider.com

23. SERVICES
 1.APPLE PAY
 2.APPLE STORE
 3.ONLINE APPLE STORE
 4.ITUNES STORES
 5.IOS APP STORES
 6.MAC APP STORE
 7.IBOOKS STORES
 8.I CLOUDS
 9. APPLE MUSIC

24. Company mission and vision

25. Mission and vision
 Apple’s vision statement is comprehensive and detailed
enough to show the firm’s future direction. It covers
various aspects of the business. Thus, this vision statement
is satisfactory and suited to the condition of Apple.
However, the company’s mission statement can be
improved. The details about products and defining the
future of mobile media are strong points. However, Apple’s
mission statement fails to indicate actions or goals for
other areas of the business. It lacks details about factors
like innovation and market leadership, as well as corporate
social responsibility, among others. Apple’s mission
statement is specific, manageable, achievable, and
realistic, but it is too narrow. It does not properly
encompass Apple’s global business. Therefore, this mission
statement can be improved by widening its scope to
include details about the different businesses of Apple.

26. Awards and achievement
 1.Apple Computers – 2013 Computer Brand of the Year
among these competition .
Hewlett-Packard (HP) Computers
Dell Computers
Sony Computers
 2. Apple iPad Series –2013 Tablet Brand of the Year
Kindle Fire Series
Google Nexus Series
Samsung Galaxy Series
HP Slate Series
 3. Apple iPhone – 2013 Mobile Phone Brand of the Year
HTC Phone
Samsung Phone
LG Phone

27. CONCLUSION