Good content marketing is like a good first date - if people have a great experience, they'll keep coming back. http://uberflip.com

1. What Content Marketing
And first dates have in common

2. Remember when you fell in love with your favorite blog?

3. Was it love at first glance?

4. Maybe you read one article, a few
headlines and saw some photos...

5. ...and before even
reading the
second article
you started
getting butterflies
in your stomach…

6. You've probably even imagined you and your new
blog having little bundles of knowledge together.

7. L VE’LL DO
THAT TO YA!

8. And for content, that kind of love
makes wedding bells sound
a whole lot like cash registers - ca-ching!

9. Like on a first date, a great
experience is crucial for users
to come back to your content.

10. 95% of content marketers agree that offering
a good user experience just makes sense.
Source: Econsultancy

11. 78% state that their company is
extremely or quite committed to
delivering the best user experience.
Source: MarketingSherpa

12. Unfortunately, 46% of users report having
difficulty interacting with content.
Source: Keynote

13. Here are a few tips on how to
make your content more effective
by improving your users’ ex;erience

14. Get to know your users
Source: Consideredcontent.com
Define who your target audience is. Typical methodologies include
demographic profiling and segmentation, developing buyer personas,
and identifying ideal customers. Don’t forget to include psychographics.

15. Make content responsive
Source: Contentmarketinginstitute.com
Whether users see a web page on a laptop or a mobile device, the
experience should be consistent and optimized for viewing on each
device. Research shows that when content isn’t optimized for
different screen sizes, engagement drops dramatically.

16. Limit choices and dist?actions
Source: Consideredcontent.com
E-books that end up as a hodge-podge of various ideas. Landing
pages that offer 15 things to click. Emails with several irrelevant
call-to-actions. Users have neither the time nor the patience for this
and will reward it by simply going elsewhere.

17. Don’t make it awkward!

18. Good experience engages
users, creates loyalty and helps
conver@ customers.

19. uberflip.com/hub