Is the state of your content downright scary? Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster. In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.

1. @uberflip#uberwebinar @Snap_App
Marketstein:
How to Bring Your Content
Back to Life
Victoria Hoffman
Content Marketing Manager,
Uberflip
@victoriahoffman
Vanessa Porter
Director of Marketing,
SnapApp
@NessieBessie

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WE WILL SEND
THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinarJ)
Join in on

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Stick Around

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It’s almost 2O17…

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Have you thought about your
marketing campaigns yet?

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If this is you,
DON’T WORRY!

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WHY REVAMP YOUR MARKETING CONTENT?
Interactive Content
FOR MARKETING
CAMPAIGNS
}
1 Breathe new life into your content by
repurposing what you already have
2 Engage with your audience by
having dynamic, two-­way
conversations
3 Create fun (and scream-­worthy)
experiences for your audience

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IT’S NOT A SCARY PROCESS…

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IT’S WHAT YOUR AUDIENCE WANTS!
91% of buyers prefer
more interactive/visual
content that can be
accessed on demand.”
“
-­‐ Demand
Gen
Report

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marketers.
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Breathe new life
into your content

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Use the themes &
messages of your core
content to create
related pieces that
build the strength of
your brand’s connection.
REPURPOSE YOUR CONTENT

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THIS A GREAT PUMPKIN

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BUT PIE IS EASIER TO EAT

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AND COOKIES…

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AND A PUMPKIN SPICED LATTE

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BREAK IT DOWN
Are
you
making
it
easy
for
your
audience?
Break
your
content
down
into
snackable
portions.
Benchmark
Yourself
Test
Your
Knowledge
See
How
You
Compare
Get
Your
ROI
What's
Your
Roadmap

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Core
Asset
(white
paper,
ebook,
interactive content,
video….)
2-­‐pagers
Calculator Assessment
Webinars
Survey Contest
Worksheets
Quiz
Product
Picker
Infographics,
SnapApps
Blog
posts
Guest
blogs
Large-­‐Form
Assets
Mid-­‐Form
Assets
Short-­‐Form
Assets
YOU’VE GOT OPTIONS

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The pros of
dynamic conversations

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CONVERSATIONS GIVE YOU AN ADVANTAGE

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GAIN
USEFUL
INFORMATION
§ Name:
Frank
N.
Stein
§ Job
Title:
Marketing
Manager
§ Primary
Focus:
§ Company
Email:
f.stein@strangelabs.com
§ Biggest
Challenge:
§ How
do
you
feel
about
“x”:

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§ Name:
Frank
N.
Stein
§ Job
Title:
Marketing
Manager
§ Primary
Focus:
§ Company
Email:
f.stein@strangelabs.com
§ Biggest
Challenge:
§ How
do
you
feel
about
“x”:
GAIN
USEFUL
INFORMATION

23. @uberflip#uberwebinar @Snap_App
§ Name:
Frank
N.
Stein
§ Job
Title:
Marketing
Manager
§ Primary
Focus:
Demand
Gen
§ Company
Email:
f.stein@strangelabs.com
§ Biggest
Challenge:
Finding
the
right
leads
for
sales
§ How
do
you
feel
about
“x”:
Unsure
if
we’ll
meet
goals
GAIN
USEFUL
INFORMATION

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What
happens
to
all
the
data
you
collect?
§ Streamline
new
data
into
your
marketing
automation
forms
§ Collect
more
detailed
information
from
your
prospects
§ Provide
your
sales
team
with
more
qualified
leads
ARM YOUR SALES TEAM

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BETTER LEAD SCORING, PROFILING
& NURTURING
§ Capture
rich
profile
data
with
the
questions
§ Question
and
answer
data
flows
into
lead
records within
your
marketing
automation
system
§ Data
can
be
used
to
lead
score,
qualify prospects,
assign
personas,
and
trigger
nurture
campaigns

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WHAT ARE THE BENEFITS?
42% 71% 13%
Click
Rates Completion
Rates
Lead
Conversion
§ Calls
to
action
that
deliver
higher
click-­‐
through
rates

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42% 71% 13%
Click
Rates Completion
Rates
Lead
Conversion
§ Calls
to
action
that
deliver
higher
click-­‐
through
rates
§ 5x
industry
average
increase
in
lead
conversion
rates
WHAT ARE THE BENEFITS?

28. @uberflip#uberwebinar @Snap_App
42% 71% 13%
Click
Rates Completion
Rates
Lead
Conversion
§ Calls
to
action
that
deliver
higher
click-­‐
through
rates
§ 5x
industry
average
increase
in
lead
conversion
rates
§ Better
data
for
lead
scoring
and
faster
MQL
creation
WHAT ARE THE BENEFITS?

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Create a
fun experience

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Adding
an
interactive
component
increases
engagement
and
adds
value
for
your
audience!
WHAT HAPPENS WHEN YOU
MAKE IT INTERACTIVE?

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SHOCK YOUR AUDIENCE
THROUGHOUT THE FUNNEL
Top
Middle
Bottom
Ebook
White
Paper
ROI
Tool

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Middle
Bottom
Ebook
White
Paper
ROI
Tool
Top
+
+
+
Survey
Interactive
Infographic Quiz
Quiz
Assessment
CalculatorAssessment
Calculator Product
Picker
SHOCK YOUR AUDIENCE
THROUGHOUT THE FUNNEL

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Content-­‐Enabled
Campaigns:
§ Use
experiences
to
create
engagement,
conversation
§ Bring
qualification
criteria
up
the
lead
funnel
§ Deliver
insights
for
better
nurturing
§ Accelerate
most
qualified
leads
to
sales
TURN THOSE EXPERIENCES INTO CAMPAIGNS

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HOW DO OTHERS REVAMP?

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The
fastest
and
easiest
way
to
create
interactive
content
that
boosts
results
by
2-­‐3x
across
all
existing
marketing
programs.

36. @uberflip#uberwebinar @Snap_App
QUESTION TIME!
Vanessa Porter
Director or Marketing,
SnapApp
@NessieBessie
hub.uberflip.com
Victoria Hoffman
Content Marketing Manager,
Uberflip
@victoriahoffman

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Join
20,000+
smart
marketers.
Subscribe
to
the
Uberflip Hub!
SUBSCRIBE