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Mastering the
Content Experience
Five data science insights that will improve
your content engagement
Your lecturer for today’s class
Randy Frisch
CMO & Co-Founder
Bogdan Zlatkov
Content Marketing Manager
Today’s Agenda
3 Improving your Existing Content
1 What is a Content Experience?
2 3 Elements of any Content Experience
4 ...
The New Content Experience
5 Data Insights We Discovered
@uberflip | #conex
I DISNEY MY WIFE NYC
@uberflip | #conex
@uberflip | #conex
@uberflip | #conex
@uberflip | #conex
@uberflip | #conex
The way we experience
content matters!
@uberflip | #conex
@uberflip | #conex
What is a
Content Experience?
@uberflip | #conex
@uberflip | #conex
A content experience
occurs wherever and
whenever anyone
encounters your content.
@uberflip | #conex
@uberflip | #conex
Structure
Organization Navigation
Tagging Curation
@uberflip | #conex
Environment
Placement Design
Display
Visual
aesthetics
@uberflip | #conex
Engagement
Personalization Relevance
Consistency
Contextual
CTAs
@uberflip | #conex
What does
this mean
for marketers?
@uberflip | #conex
@uberflip | #conex
@uberflip | #conex
Marketers need to
align their marketing journeys
with consumer expectations.
@uberflip | #conex
of B2B buyers expect the
same buying experience
as B2C customers.
80%
— Google
@uberflip | #conex
@uberflip | #conex@uberflip | #conex
What can focusing
on content
experience do for
me?
@uberflip | #conex
@uberflip | #conex
Is creating new content
the only way
to increase views?
@uberflip | #conex
Putting your content
in more than one
place can increase
views by 8x on
average
1
@uberflip | #conex
@uberflip | #conex
Putting your content in more
than one place can increase
views by 8x on average.
Topic A Topic B
Topic ...
@uberflip | #conex
How does the management
of content experiences on the back-
end affect its performance?
@uberflip | #conex
Tagged content is
viewed nearly 2x as
often as content
that isn’t tagged
2
@uberflip | #conex
@uberflip | #conex
Tagged content is viewed
nearly 2x as often as
content that isn’t tagged!
Your Content
Engagement
@uberflip | #conex
What’s the best way to
organize content to create
an experience that’s relevant
for the user?
@uberflip | #conex
Marketers who
categorize their
content by topic
see double the
number of views.
3
@uberflip | #conex
@uberflip | #conex
Double
Marketers who categorize their
content by topic see double the
number of views.
Your Content Vie...
@uberflip | #conex
How does the experience
around Form CTAs impact
conversion rates?
@uberflip | #conex
Putting a CTA
overtop of your
content has a
17 percent
conversion rate.
6
@uberflip | #conex
The way you gate content
matters. Putting a CTA overtop
of your content has a 17 percent
conversion rat...
@uberflip | #conex
With the emergence of
artificial intelligence (AI)
for business applications,
what can AI do for
conten...
@uberflip | #conex
Personalized
recommendations
increase the chances of a
visitor consuming more
content than generic
reco...
@uberflip | #conex
CLICK-THROUGHRATE
@uberflip | #conex
AI works! Personalized
recommendations increase the
chances of a visitor consuming
more content than ge...
@uberflip | #conex
Content experience must
be considered across all
marketing programs.
@uberflip | #conex
Inbound Demand
Generation
ABM Sales Enablement
As
marketers
we are
focused on...
@uberflip | #conex
Personalized
content
experiences lead to
more engagement,
better leads and
convert more
customers.
Dema...
@uberflip | #conex
Conversions on
Gated Content
Evidence ‘this’
matters
+7x +8x
Increase in
Engagement
+60%
Your Content
R...
@uberflip | #conex
@uberflip | #conex
Content Experience Framework
The best way to create personalized content experiences.
@uberflip | #conex
Randy Frisch
CMO & Co-Founder at Uberflip
@randyfrisch
ubrflp.in/randyfrisch
uberflip.com/CEreport
The ...
Q&A
Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement
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Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement

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Veröffentlicht am

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.

In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.

You’ll learn:

- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement

Veröffentlicht in: Marketing
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Customizing the Content Experience: Five Data Science Insights That Will Improve Your Content Engagement

  1. 1. Mastering the Content Experience Five data science insights that will improve your content engagement
  2. 2. Your lecturer for today’s class Randy Frisch CMO & Co-Founder Bogdan Zlatkov Content Marketing Manager
  3. 3. Today’s Agenda 3 Improving your Existing Content 1 What is a Content Experience? 2 3 Elements of any Content Experience 4 Personalizing the Experience 5 Q&A and Results
  4. 4. The New Content Experience 5 Data Insights We Discovered
  5. 5. @uberflip | #conex I DISNEY MY WIFE NYC
  6. 6. @uberflip | #conex
  7. 7. @uberflip | #conex
  8. 8. @uberflip | #conex
  9. 9. @uberflip | #conex
  10. 10. @uberflip | #conex The way we experience content matters! @uberflip | #conex
  11. 11. @uberflip | #conex What is a Content Experience? @uberflip | #conex
  12. 12. @uberflip | #conex A content experience occurs wherever and whenever anyone encounters your content. @uberflip | #conex
  13. 13. @uberflip | #conex Structure Organization Navigation Tagging Curation
  14. 14. @uberflip | #conex Environment Placement Design Display Visual aesthetics
  15. 15. @uberflip | #conex Engagement Personalization Relevance Consistency Contextual CTAs
  16. 16. @uberflip | #conex What does this mean for marketers? @uberflip | #conex
  17. 17. @uberflip | #conex
  18. 18. @uberflip | #conex Marketers need to align their marketing journeys with consumer expectations.
  19. 19. @uberflip | #conex of B2B buyers expect the same buying experience as B2C customers. 80% — Google @uberflip | #conex
  20. 20. @uberflip | #conex@uberflip | #conex What can focusing on content experience do for me?
  21. 21. @uberflip | #conex
  22. 22. @uberflip | #conex Is creating new content the only way to increase views?
  23. 23. @uberflip | #conex Putting your content in more than one place can increase views by 8x on average 1
  24. 24. @uberflip | #conex
  25. 25. @uberflip | #conex Putting your content in more than one place can increase views by 8x on average. Topic A Topic B Topic C Industry A Industry B Persona A Persona B Account A Increase Content Views by
  26. 26. @uberflip | #conex How does the management of content experiences on the back- end affect its performance?
  27. 27. @uberflip | #conex Tagged content is viewed nearly 2x as often as content that isn’t tagged 2
  28. 28. @uberflip | #conex
  29. 29. @uberflip | #conex Tagged content is viewed nearly 2x as often as content that isn’t tagged! Your Content Engagement
  30. 30. @uberflip | #conex What’s the best way to organize content to create an experience that’s relevant for the user?
  31. 31. @uberflip | #conex Marketers who categorize their content by topic see double the number of views. 3
  32. 32. @uberflip | #conex
  33. 33. @uberflip | #conex Double Marketers who categorize their content by topic see double the number of views. Your Content Views
  34. 34. @uberflip | #conex How does the experience around Form CTAs impact conversion rates?
  35. 35. @uberflip | #conex Putting a CTA overtop of your content has a 17 percent conversion rate. 6
  36. 36. @uberflip | #conex The way you gate content matters. Putting a CTA overtop of your content has a 17 percent conversion rate! (That’s 7x the conversion rate of a traditional landing page) Beat Your Landing Page Conversion Rates by
  37. 37. @uberflip | #conex With the emergence of artificial intelligence (AI) for business applications, what can AI do for content experiences?
  38. 38. @uberflip | #conex Personalized recommendations increase the chances of a visitor consuming more content than generic recommendations by 60% 5
  39. 39. @uberflip | #conex CLICK-THROUGHRATE
  40. 40. @uberflip | #conex AI works! Personalized recommendations increase the chances of a visitor consuming more content than generic recommendations by 60%. Increase Content Engagement by
  41. 41. @uberflip | #conex Content experience must be considered across all marketing programs.
  42. 42. @uberflip | #conex Inbound Demand Generation ABM Sales Enablement As marketers we are focused on...
  43. 43. @uberflip | #conex Personalized content experiences lead to more engagement, better leads and convert more customers. Demand Generation ABM Sales Enablement Inbound Driven By Content
  44. 44. @uberflip | #conex Conversions on Gated Content Evidence ‘this’ matters +7x +8x Increase in Engagement +60% Your Content Reach
  45. 45. @uberflip | #conex
  46. 46. @uberflip | #conex Content Experience Framework The best way to create personalized content experiences.
  47. 47. @uberflip | #conex Randy Frisch CMO & Co-Founder at Uberflip @randyfrisch ubrflp.in/randyfrisch uberflip.com/CEreport The Content Experience Report Download Now @uberflip | #conex
  48. 48. Q&A

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