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3 Ways to Warm Up Your Holiday Marketing
1. @uberflip#uberwebinar
3 Ways to Warm Up Your
Holiday Marketing
Sam Brennand
VP Customer Success, Uberflip
@sambrennand
Kara Widdison
Marketing Specialist, SnapApp
@kwiddison28
6. @uberflip#uberwebinar
Interactive Content
FOR HOLIDAY
CAMPAIGNS
1.) Add an engaging spin to your
content with themes and two-way
conversations
2.) Re-gift your content for the right
audience by repurposing what you
already have
3.) Create fun experiences for your
audience
Warm Up Your Marketing
8. @uberflip#uberwebinar
91% of buyers prefer
more interactive/visual
content that can be
accessed on demand.”
“
- Demand Gen Report
It’s What Your Audience Wants
15. @uberflip#uberwebinar
What happens to all the
data you collect?
Streamline new data into your
marketing automation forms
Collect more detailed information
from your prospects
Provide your sales team with more
qualified leads
Arm Your Sales Team
16. @uberflip#uberwebinar
Capture rich profile data with the questions
Question and answer data flows into lead
records within your marketing automation
system
Data can be used to lead score, qualify
prospects, assign personas, and trigger
nurture campaigns
Better Scoring, Profiling & Nurturing
17. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
Calls to action that deliver
higher click-through rates
What Are The Benefits?
18. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
Calls to action that deliver
higher click-through rates
5x industry average
increase in lead conversion
rates
What Are The Benefits?
19. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
Calls to action that deliver
higher click-through rates
5x industry average
increase in lead conversion
rates
Better data for lead scoring
and faster MQL creation
What Are The Benefits?
23. @uberflip#uberwebinar
Use the themes & messages of
your core content to create
related pieces that build the
strength of your brand’s
connection.
Repurpose Your Content
34. @uberflip#uberwebinar
Content-Enabled Campaigns:
Use experiences to create
engagement, conversation
Bring qualification criteria up
the lead funnel
Deliver insights for better
nurturing
Accelerate most qualified
leads to sales
Turn Those Experiences Into Campaigns
41. @uberflip#uberwebinar
RESOURCES
Winter Marketing Campaign Worksheet:
https://content.snapapp.com/i/606204-worksheet-plan-a-winter-marketing-campaign
Reason for Every Season Guide:
https://content.snapapp.com/i/599394-a-reason-for-every-season
10 Ways to Use Interactive Content in 2017:
https://content.snapapp.com/i/751557-10-ways-to-use-interactive-content-in-2017