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UX Nights CDMX 37-01 Juegos de Innovación

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Pedro Galván reseña qué son los Juegos de Innovación (Innovation Games) de Luke Hohmann y por qué son importantes para la intregación de equipos y en el proceso de diseño de productos digitales enfocados en las personas, así como algunos recursos para aprender a usarlos.

Veröffentlicht in: Design
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UX Nights CDMX 37-01 Juegos de Innovación

  1. 1. Vol. # XXXVII Juegos de Innovación Pedro Galván Kondo @pedrogk
  2. 2. Innovation Games • Conjunto de juegos/frameworks colaborativos diseñados para investigación de mercado cualitativa. • Ayudan a revelar lo que realmente 
 le importa a clientes y stakeholders. • Creados por Luke Hohmann y descritos 
 en el libro del mismo nombre. Innovation Games: Creating Breakthrough Products through Collaborative Play (2006) 
 https://www.amazon.com/gp/product/0321437292
  3. 3. Por qué me gustan • Están basados en principios de psicología cognitiva. • Fomentan la conversación/interacción. • Son “libres”. • No hay que pagar licenciamiento • No hay que adquirir materiales especiales. • Hay entrenamiento oficial pero no es requerido. • Se pueden jugar de manera presencial o en línea. • Se pueden aplicar más allá de diseño de productos, ej: gestión de portafolio de proyectos, gestión de presupuesto, explicar features.
  4. 4. Los Juegos
  5. 5. Product Box • Objetivo: Identificar las características que más le importan al cliente/usuario. • Mecánica: Imagina que tu producto/servicio se vende en un supermercado. Diseña la caja que se mostraría en los anaqueles. http://www.agilelearninglabs.com/2012/03/scrum-master-in-a-box/
  6. 6. Buy a Feature • Objetivo: Priorizar características. • Mecánica: • Se crea una lista de características potenciales de un producto, asignando un precio a cada una (relativo a su costo/esfuerzo). • A cada participante se le da una cantidad limitada de dinero (que a lo mucho alcanza para comprar un feature). • Los participantes discuten y compran de forma colaborativa los features que quieren. http://www.plays-in-business.com
  7. 7. Remember the Future • Objetivo: Entender cómo es que el cliente define su éxito. • Mecánica: Pide a tu cliente que imagine que está en un punto en el futuro y que es muy feliz y su vida es mejor gracias a tu producto/servicio. Pide que describa qué es lo que hace tu prod/serv para resolver sus problemas?
  8. 8. Enlaces recomendados • Website con información general y breve descripción de los juegos. http://innovationgames.com • Conteneo Weave. Plataforma online para juegos masivos con participantes remotos. 
 http://weave.conteneo.co
  9. 9. Vol. # XXXVII Gracias Pedro Galván Kondo, Director de Software Guru. https://sg.com.mx @pedrogk pedro@sg.com.mx

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