UX Nights León Vol. II "UX & Marketing" 28 de Julio de 2016, León, Gto. The HEART framework for UX metrics Ignacio Valdés

1. Vol. II UX y Marketing
The HEART framework for UX
metrics
Ignacio Valdés
@diestronosoy

2. Ignacio Valdés
UX Manager en Irox IT
Líder y Mentor del Prototyping Lab en Tec Lean
Accelerator
Docente en la Escuela de Arquitectura y Diseño
del ITESM León

4. Iterar

10. Goals-
Signals-Metric
process
the HEART
framework

11. Este framework realiza una
convención sobre las
métricas que pueden evaluar
la experiencia de usuario.
the HEART
framework

12. – Kerry Rodden, User Experience Researcher at YouTube and Google.
“I’m part of a group of quantitative UX researchers at
Google, and we like to think of large-scale data analysis as
just another UX research method.”

13. UX

14. MKTUX

15. Captar
Retener
Fidelizar
MKTUX

16. HAPPINESS
ENGAGEMENT
ADOPTION
RETENTION
TASK SUCCESS
SATISFACCIÓN
RELACIÓN
NUEVOS USUARIOS
REGRESO
COMPLETAR

18. Category Metric Tracking Plan
Happiness Number of content shared
https://goo.gl
https://bitly.com
http://blog.hubspot.com/marketing/what-
are-utm-tracking-codes-ht#sm.
000182qfppiqlfqxvd91di5oqz63p
Engagement
User activity: If user plays a new session
after one
https://mixpanel.com/?
from=adwords_mobile&gclid=CL6R3O3Ehc4
CFYGHaQodfL4FMg
https://www.google.com/analytics/mobile/
Adoption
DAU: If user uses everyday temperature and
electricity sessions
https://www.google.com/analytics/mobile/
Retention WAU https://www.google.com/analytics/mobile/
Task Succsess Time, completed task, errors https://www.intercom.io
Ejemplo

20. Documentation
https://goo.gl/c8KZeV

21. ¡Gracias!