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PRODUCTCAMP 6
                  SATURDAY 8.18.12

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The UX Challenge:
Why traditional UX doesn’t jibe with lean and
how you can make it work for stellar product success.

Darryl Prince @UX_Life
@UX_Life
  @UX_Life
@UX_Life
  @UX_Life
Lean is NOT Agile




                    @UX_Life
Lean is NOT Agile




                    @UX_Life
Lean is NOT Agile




                    @UX_Life
Lean is NOT Agile




                    @UX_Life
Lean is NOT Agile




                    @UX_Life
Lean is NOT Agile




                    @UX_Life
Lean is NOT Agile




                    @UX_Life
@UX_Life
Lean is also NOT:




                    @UX_Life
Lean is also NOT:




                    @UX_Life
Lean is also NOT:




                    @UX_Life
Lean is also NOT:




                    @UX_Life
Lean is also NOT:




                    @UX_Life
Lean is also NOT:




                    @UX_Life
@UX_Life
1.Eliminate Waste




                    @UX_Life
1.Eliminate Waste
2.Build Quality In




                     @UX_Life
1.Eliminate Waste
2.Build Quality In
3.Create Knowledge




                     @UX_Life
1.Eliminate Waste
2.Build Quality In
3.Create Knowledge
4.Defer Commitment




                     @UX_Life
1.Eliminate Waste
2.Build Quality In
3.Create Knowledge
4.Defer Commitment
5.Deliver Fast




                     @UX_Life
1.Eliminate Waste
2.Build Quality In
3.Create Knowledge
4.Defer Commitment
5.Deliver Fast
6.Respect People




                     @UX_Life
1.Eliminate Waste
2.Build Quality In
3.Create Knowledge
4.Defer Commitment
5.Deliver Fast
6.Respect People
7.Optimize the Whole


                       @UX_Life
@UX_Life
@UX_Life
Start




        Finish
                 @UX_Life
Start




        Repeat
                 @UX_Life
Traditional UX cycle




                       @UX_Life
Traditional UX cycle
 Requirements
  Requirements Document




                          @UX_Life
Traditional UX cycle
 Requirements
  Requirements Document

 UX Design
  Design Specifications




                          @UX_Life
Traditional UX cycle
 Requirements
   Requirements Document

 UX Design
   Design Specifications

 Implementation
   Product




                           @UX_Life
Traditional UX cycle
 Requirements
   Requirements Document

 UX Design
   Design Specifications

 Implementation
   Product

 Verification
   Final Report

                           @UX_Life
Traditional UX cycle
 Requirements
   Requirements Document

 UX Design
   Design Specifications

 Implementation
   Product

 Verification
   Final Report

 Repeat                    @UX_Life
This is Your Brain on Lean
          Start


                  Sprint




                    Sprint




                       Sprint




                  Repeat        @UX_Life
Start
Requirements
  Requirements Document

Design - UX                             Sprint


  Design Specifications

Implementation            Vs.             Sprint


  Product
                                             Sprint
Verification
  Final Report

Repeat
                                        Repeat
                                                      @UX_Life
Start
Requirements
  Requirements Document

Design - UX                             Sprint


  Design Specifications

Implementation            Vs.             Sprint


  Product
                                             Sprint
Verification
  Final Report

Repeat
                                        Repeat
                                                      @UX_Life
Where Lean Goes Wrong




                        @UX_Life
Where Lean Goes Wrong


Forcing developers to design




                               @UX_Life
Where Lean Goes Wrong


Forcing developers to design
Pretending surveys are UX




                               @UX_Life
Where Lean Goes Wrong


Forcing developers to design
Pretending surveys are UX
Depending solely on A/B testing, clicks, hits or other
quantitative measures




                                                  @UX_Life
Where UX Goes Wrong




                      @UX_Life
Where UX Goes Wrong


Not measuring results




                        @UX_Life
Where UX Goes Wrong


Not measuring results
Trying to tell people that they’re doing it wrong




                                                    @UX_Life
Where UX Goes Wrong


Not measuring results
Trying to tell people that they’re doing it wrong
Conflicting with the lean culture or process




                                                    @UX_Life
@UX_Life
Get in Rhythm




      Figure 5.1, “Implementing Lean Software Development: From Concept to Cash,” Poppendieck, Mary and Tom (2007)




                                                                                                              @UX_Life
Get in Rhythm
Set the course




           Figure 5.1, “Implementing Lean Software Development: From Concept to Cash,” Poppendieck, Mary and Tom (2007)




                                                                                                                   @UX_Life
Get in Rhythm
                                                          Guide the ship




      Figure 5.1, “Implementing Lean Software Development: From Concept to Cash,” Poppendieck, Mary and Tom (2007)




                                                                                                              @UX_Life
Get in Rhythm




            Figure 5.1, “Implementing Lean Software Development: From Concept to Cash,” Poppendieck, Mary and Tom (2007)




 Instigate corrections
                                                                                                                    @UX_Life
@UX_Life
@UX_Life
@UX_Life
The metronome is ticking




                           @UX_Life
No Fancy Reports
Requirements
  Requirements Document

Design - UX
  Design Specifications

Implementation
  Product

Verification
  Final Report

Repeat                    @UX_Life
No Fancy Reports
Requirements
  Requirements Document

Design - UX
  Design Specifications

Implementation
  Product

Verification
  Final Report

Repeat                    @UX_Life
No Fancy Reports
Requirements
  Requirements Document

Design - UX
  Design Specifications

Implementation
  Product

Verification
  Final Report

Repeat                    @UX_Life
No Fancy Reports
Requirements
  Requirements Document

Design - UX
  Design Specifications

Implementation
  Product

Verification
  Final Report

Repeat                    @UX_Life
No Time for 7 to 12 Users




                            @UX_Life
No Time for 7 to 12 Users



  Maintain priorities




                            @UX_Life
No Time for 7 to 12 Users



  Maintain priorities
  Set up consistent user testing




                                   @UX_Life
No Time for 7 to 12 Users



  Maintain priorities
  Set up consistent user testing
  Be an expert




                                   @UX_Life
Use The Strengths of Lean




                       @UX_Life
Use The Strengths of Lean

Delayed Commitment




                       @UX_Life
Use The Strengths of Lean

Delayed Commitment
Flexibility




                       @UX_Life
Use The Strengths of Lean

Delayed Commitment
Flexibility
Quick reactions




                       @UX_Life
Use The Strengths of Lean

Delayed Commitment
Flexibility
Quick reactions
Change Metrics



                       @UX_Life
@UX_Life
“Statistics are like bikinis. What they reveal is
 suggestive, but what they conceal is vital.”
                    - Aaron Levenstein




                                               @UX_Life
@UX_Life
@UX_Life
@UX_Life
Use your judgement!




                      @UX_Life
What if I’m already in my development cycle?




                                     @UX_Life
“When you find yourself in a hole, stop
digging.”
           - Will Rodgers




                                  @UX_Life
Key Take Aways




                 @UX_Life
Key Take Aways
Agile is not Lean
Don’t try to control the process
Get in sync
Trim the fat
Use the strengths of lean
Be an expert

                                   @UX_Life
Feedback

@UX_Life
Thank you!
Diamond Sponsor:




Platinum Sponsors:



  Gold Sponsors:



 Silver Sponsors:

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Why Traditional UX doesn't Jibe with Lean and How You Can Make it Work for Stellar Product Success - product camp2012

Hinweis der Redaktion

  1. \n
  2. \n
  3. \n
  4. worked as a UX developer end to end spent a lot of time trying to increase the use of UX and contemplating how UX could fit into the lean and agile process\n\n
  5. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  6. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  7. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  8. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  9. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  10. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  11. book doesn’t talk a lot about UX research and design but I did get a chance to meet Mary and Tom Poppendieck and ask them about how UX fits in and this presentation is about\n
  12. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  13. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  14. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  15. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  16. no lean presentation would be complete without explaining why it’s not agile.\nUnderstand this and you’ll automatically be one of the smartest people in the room.\nMary & Tom Poppendieck\n\n\n\n
  17. 7 Principles of lean I recommend “Implementing Lean Software Development: From Concept to Cash” by Mary and Tom Poppendieck\n
  18. 7 Principles of lean I recommend “Implementing Lean Software Development: From Concept to Cash” by Mary and Tom Poppendieck\n
  19. 7 Principles of lean I recommend “Implementing Lean Software Development: From Concept to Cash” by Mary and Tom Poppendieck\n
  20. 7 Principles of lean I recommend “Implementing Lean Software Development: From Concept to Cash” by Mary and Tom Poppendieck\n
  21. 7 Principles of lean I recommend “Implementing Lean Software Development: From Concept to Cash” by Mary and Tom Poppendieck\n
  22. 7 Principles of lean I recommend “Implementing Lean Software Development: From Concept to Cash” by Mary and Tom Poppendieck\n
  23. 7 Principles of lean I recommend “Implementing Lean Software Development: From Concept to Cash” by Mary and Tom Poppendieck\n
  24. Sounds simple enough\n
  25. \n
  26. first take was to get rid of the end and continually improve.\nlean takes this a step farther\n
  27. For any given product this is the traditional UX cycle it’s how we’re taught in school. \nThis works assuming a waterfall or iterative waterfall method by black boxing implementation and breaks Lean Principles:\nDeliver fast, Creates waste, commits too early\n
  28. For any given product this is the traditional UX cycle it’s how we’re taught in school. \nThis works assuming a waterfall or iterative waterfall method by black boxing implementation and breaks Lean Principles:\nDeliver fast, Creates waste, commits too early\n
  29. For any given product this is the traditional UX cycle it’s how we’re taught in school. \nThis works assuming a waterfall or iterative waterfall method by black boxing implementation and breaks Lean Principles:\nDeliver fast, Creates waste, commits too early\n
  30. For any given product this is the traditional UX cycle it’s how we’re taught in school. \nThis works assuming a waterfall or iterative waterfall method by black boxing implementation and breaks Lean Principles:\nDeliver fast, Creates waste, commits too early\n
  31. For any given product this is the traditional UX cycle it’s how we’re taught in school. \nThis works assuming a waterfall or iterative waterfall method by black boxing implementation and breaks Lean Principles:\nDeliver fast, Creates waste, commits too early\n
  32. how do you fit into this. This is the UX challenge how to take what you know and fit it into this type of process.\nTalk to the deliverables at the end of each\n
  33. \n
  34. because of this challenge and the admitted strengths of lean companies skimp on UX\n“We’re doing well and the stats look good why do we need UX?” I DON’T KNOW, THAT’S THE POINT -- IF YOU DON’T MEASURE IT... YOU COULD BE LOSING USERS BC YOU DON’T MEET EXPECTATIONS. \n
  35. because of this challenge and the admitted strengths of lean companies skimp on UX\n“We’re doing well and the stats look good why do we need UX?” I DON’T KNOW, THAT’S THE POINT -- IF YOU DON’T MEASURE IT... YOU COULD BE LOSING USERS BC YOU DON’T MEET EXPECTATIONS. \n
  36. because of this challenge and the admitted strengths of lean companies skimp on UX\n“We’re doing well and the stats look good why do we need UX?” I DON’T KNOW, THAT’S THE POINT -- IF YOU DON’T MEASURE IT... YOU COULD BE LOSING USERS BC YOU DON’T MEET EXPECTATIONS. \n
  37. \nYOU DON’T CONTROL THE PROCESS, YOU INFLUENCE IT AT CRITICAL POINTS.\ndon’t bother telling them why your way is better than their way\n
  38. \nYOU DON’T CONTROL THE PROCESS, YOU INFLUENCE IT AT CRITICAL POINTS.\ndon’t bother telling them why your way is better than their way\n
  39. \nYOU DON’T CONTROL THE PROCESS, YOU INFLUENCE IT AT CRITICAL POINTS.\ndon’t bother telling them why your way is better than their way\n
  40. What do you do about it? how do we make it fit?\nwe have to get in sync our process can’t take a month\n\n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. How do we move that fast?\nwe need to trim the fat. Use the strengths of lean to support UX shortcomings don’t sweat the small stuff\nParticipate in the daily scrums too if you can\n\n
  49. first thing you’ll like this. get rid of the reports let’s talk to people\n
  50. first thing you’ll like this. get rid of the reports let’s talk to people\n
  51. first thing you’ll like this. get rid of the reports let’s talk to people\n
  52. How do you get away with this?\nremember what’s important focus on your goals first the core product is most important\nUse your judgement\n
  53. How do you get away with this?\nremember what’s important focus on your goals first the core product is most important\nUse your judgement\n
  54. How do you get away with this?\nremember what’s important focus on your goals first the core product is most important\nUse your judgement\n
  55. you’re only testing what has been agreed will be developed\nit doesn’t have to be perfect the first time keep testing and fix design issues as they come up don’t stress\n\n
  56. you’re only testing what has been agreed will be developed\nit doesn’t have to be perfect the first time keep testing and fix design issues as they come up don’t stress\n\n
  57. you’re only testing what has been agreed will be developed\nit doesn’t have to be perfect the first time keep testing and fix design issues as they come up don’t stress\n\n
  58. you’re only testing what has been agreed will be developed\nit doesn’t have to be perfect the first time keep testing and fix design issues as they come up don’t stress\n\n
  59. we all know about lying with statistics. but this isn’t really about intentional lying or even about the statistics themselves it’s about when the truth of statistics doesn’t match the reality we live in.\n
  60. \n
  61. remember to be an expert use your judgement and experience to decide if you’re going to test something or not. what are your priorities?\n
  62. remember to be an expert use your judgement and experience to decide if you’re going to test something or not. what are your priorities?\n
  63. SIMPLE ENOUGH OF A CHANGE THAT IT DOESN’T AFFECT THE PURPOSE or meaning \n
  64. \n
  65. \n
  66. assess what you have already first to make sure you don’t have any glaring issues already released to the public.\nBe sure to use the guiding principles discussed that will allow you to be in sync so that you can catch up\n
  67. don’t try to control change or even criticize the lean process in your company without upper management support it just puts a target on your back you want to influence it at key points\n\nstreamline and become rhythmic\n\nbut be wary of statistics\n
  68. \n
  69. \n