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User Experience Trends & Opportunities
@UX_UI_Guy mark@uxguy.commark.swaine
www.uxguy.com www.uxacadame.com
Senior Director UX

(Product design)

Music
 The Universe

Not an expert?
Experience
SaaS Native
Research
Mentor
Founder
UX
Educator
Web App
AuditsUI
Fixe
My Book Shelf Photo
Not Opened
Let’s Mary Meeker This…

@kpcb
Annual talk?
User Experience is the net sum of every
interaction a person has with an organisation, 

be it marketing material, a customer service call,
or the product or service itself. A user’s
impressions are shaped by an organisations’s
beliefs and practices as much as by the purpose
and the value its products hold in his or her life.
Robert Hokeman Jnr
Quick refresher
Web Design Agency
Websites
Website / Graphic Designers
HTML / CSS / Flash
Photoshop
Little Communication
(2Advanced Studios) - ♥ Oh Yeah!
Design Led Companies
UX Consultancy Slowly Dying
/ Education Mutation
Innovation Labs
IBM / Deloitte / Accenture
Acquisitions
Cultural Fit Issues / HR
Educators
Evolving Processes (CX)
Internal Education / Discovery
Startups - (can we compete?)
Play Catch Up / Not Fast Enough
Senior Management - Re-educate or get out
UX / Design Evolution - Riding The Wave
UX Transformation
Tipping Point
UX
Web Design Agency
In House Brand Teams
Social Media
Digital Strategy
Mobile websites (iPhone)
Responsive Design / Apps
Deeper UX Consideration & Practices (Agile)
♥ Engineers / Designers Collaborate
Tools Evolve
UX
UX
Websites

Mobile Websites

HTML / CSS

Photoshop

Dreamweaver

Desktop / Mobile Browser Testing

Sporadic Design Trends (drop shadows, ugh!)

Wire-framing 

UX / IA
Constant Self Education, (training clients more) 

Absolute Pace 

Deeper Business Model Understanding (less coding) 

Explosion of Tools (fatigue)

Deeper Research Methods (talking to users more)

Rapid Prototyping Methods (Lean / Agile / MVP / POC) 

Many hats, UX, CX, IX, IA, Product Strategy, (CX as UX)?

Market Research (It’s already designed)

SaaS / Startup Product Trends

Design Language Creation

Deep Native iOS / Android Learning (Frameworks / APIs)

Design Founders, Billionaires? Board Members, Leaders, VCs

Smartphone Devices / Wearables

What is the User Trying to do? - Deeper Empathy & Context

Faster Testing Methods

Constant Iteration (less redesigns)

Familiar UI Design Patterns & Paradigms Cross Platforms (boring?)

Cultural Shifts (Daily behaviours, heads down, conversational /
systematic, less complex, more personal, image based interactions,
cards, bot / video ux / cx, complexion reduction, deeper architecture,
IOT, Blockchain - where does UX fit? )

Design is first touch point (first impression)

Nothing is really new anymore, it’s expected

Then Now
Almost Every Industry You can Think of…
What does the user want expect
subconsciously? 

(on trend)
me, me, me,
me, me, me,
me, me, me,
me, me, me,
me, me, me,
me, me, me,
me, me, me
Install? Really?
Less options
Bad ux not accepted
Message based
Less fatigue, exact context
Allow it into my life
Is the app really of value?
Habitual experiences
You should know me - Habits
Good design expected
One tap interactions (Uber, push pizza)
Speech, natural flow (Alexa)
My base for everything
Context: Everyday Use
X
Im hooked emoji...
%
Meh!
From This To This
This?
…the average person downloads zero apps per month, and spends 80
percent of their time in just three of the apps they do use…
Denis Mortensen, CEO X.ai
No apps…
Is there a need?
Messaging / Bot UX
“…utilising chat, messaging, or other natural
language interfaces (i.e. voice) to interact
with people, brands, or services and bots
that heretofore have had no real place in the
bidirectional, asynchronous messaging
context.
Chris Messina
The net result is that you and I will be talking
to brands and companies over Facebook
Messenger, WhatsApp, Telegram, Slack, and
elsewhere before year’s end, and will find it
normal.”
Chris Messina
Messaging / Bot UX
Messaging as a core interaction paradigm (early days)

People, services and brands (conversational Commerce, micro
services)

Vocabulary / usable words / natural language 

(short & concise)

User environment

Typing or speech

AI results logic - scenario matrix

Deeper testing of scenarios

Tone & personality

Automation = Architecture / Systems (IA)

Amazing opportunities for designers…
Notifications
Buy
Thanks, here to help...
A UX / Design Party Has Started…
Bot Integration
Slack / Brand Integration / APIs
New Brand Paradigms - Sound?
Enterprise Tools
New Design Languages
Messenger - CNN Google Allo iOS 10Amy (Cc: amy@x.ai)
Scheduling Assistants
(personal / emotion)
Concise InteractionsNew Heuristic Levels
Speech Paradigms (early days)…
Anchor - Social Media ‘Ok Google’
SUX?
UI Complexion Reduction

(on trend)
box.com
Enterprise Web App / Tool monotony… (contagious design)
coinbase.com
Enterprise Web App / Tool monotony… (contagious design)
kissmetrics.com
Enterprise Web App / Tool monotony… (contagious design)
Flat design commonality - To complexion reduction

Common paradigms are good

Background / simplified UI - Black & white UI,
(Instagram / Medium)

Many startup platforms look similar, becoming one
brand - Needs (deeper UX / UI consideration)

Reduction in colour

Focus on typography - Weights, fonts and placement

Applied across, (Websites / Mobile Apps / Blogs /
SaaS Web Apps)
Background UI
Background UI
Medium Apple Music Apple Music
Design Continuity

(on trend)
https://www.ibm.com/design/language/
Design Frameworks & Systems
IBM
https://www.lightningdesignsystem.com/
Design Frameworks & Systems
Sales Force
http://airbnb.design/the-way-we-build/
Design Frameworks & Systems
Air BNB
http://airbnb.design/the-way-we-build/
Design Frameworks & Systems
Google Material Design
User experience requires a willingness to be
wrong until you are right, to explore until the
best answer is found, and to question
answers when they are no longer best.
Robert Hokeman Jnr
@UX_UI_Guy mark@uxguy.commark.swaine
acadame
ux in your pocket
www.uxguy.com www.uxacadame.com

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UX Trends 2016

  • 1. User Experience Trends & Opportunities @UX_UI_Guy mark@uxguy.commark.swaine www.uxguy.com www.uxacadame.com
  • 2. Senior Director UX (Product design) Music The Universe Not an expert?
  • 4. My Book Shelf Photo Not Opened
  • 5. Let’s Mary Meeker This… @kpcb Annual talk?
  • 6. User Experience is the net sum of every interaction a person has with an organisation, be it marketing material, a customer service call, or the product or service itself. A user’s impressions are shaped by an organisations’s beliefs and practices as much as by the purpose and the value its products hold in his or her life. Robert Hokeman Jnr Quick refresher
  • 7. Web Design Agency Websites Website / Graphic Designers HTML / CSS / Flash Photoshop Little Communication (2Advanced Studios) - ♥ Oh Yeah! Design Led Companies UX Consultancy Slowly Dying / Education Mutation Innovation Labs IBM / Deloitte / Accenture Acquisitions Cultural Fit Issues / HR Educators Evolving Processes (CX) Internal Education / Discovery Startups - (can we compete?) Play Catch Up / Not Fast Enough Senior Management - Re-educate or get out UX / Design Evolution - Riding The Wave UX Transformation Tipping Point UX Web Design Agency In House Brand Teams Social Media Digital Strategy Mobile websites (iPhone) Responsive Design / Apps Deeper UX Consideration & Practices (Agile) ♥ Engineers / Designers Collaborate Tools Evolve UX UX
  • 8. Websites Mobile Websites HTML / CSS Photoshop Dreamweaver Desktop / Mobile Browser Testing Sporadic Design Trends (drop shadows, ugh!) Wire-framing UX / IA Constant Self Education, (training clients more) Absolute Pace Deeper Business Model Understanding (less coding) Explosion of Tools (fatigue) Deeper Research Methods (talking to users more) Rapid Prototyping Methods (Lean / Agile / MVP / POC) Many hats, UX, CX, IX, IA, Product Strategy, (CX as UX)? Market Research (It’s already designed) SaaS / Startup Product Trends Design Language Creation Deep Native iOS / Android Learning (Frameworks / APIs) Design Founders, Billionaires? Board Members, Leaders, VCs Smartphone Devices / Wearables What is the User Trying to do? - Deeper Empathy & Context Faster Testing Methods Constant Iteration (less redesigns) Familiar UI Design Patterns & Paradigms Cross Platforms (boring?) Cultural Shifts (Daily behaviours, heads down, conversational / systematic, less complex, more personal, image based interactions, cards, bot / video ux / cx, complexion reduction, deeper architecture, IOT, Blockchain - where does UX fit? ) Design is first touch point (first impression) Nothing is really new anymore, it’s expected Then Now
  • 9. Almost Every Industry You can Think of…
  • 10. What does the user want expect subconsciously? (on trend) me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me
  • 11. Install? Really? Less options Bad ux not accepted Message based Less fatigue, exact context Allow it into my life Is the app really of value? Habitual experiences You should know me - Habits Good design expected One tap interactions (Uber, push pizza) Speech, natural flow (Alexa) My base for everything Context: Everyday Use
  • 12. X Im hooked emoji... % Meh! From This To This This? …the average person downloads zero apps per month, and spends 80 percent of their time in just three of the apps they do use… Denis Mortensen, CEO X.ai No apps… Is there a need?
  • 14. “…utilising chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context. Chris Messina
  • 15. The net result is that you and I will be talking to brands and companies over Facebook Messenger, WhatsApp, Telegram, Slack, and elsewhere before year’s end, and will find it normal.” Chris Messina
  • 16. Messaging / Bot UX Messaging as a core interaction paradigm (early days) People, services and brands (conversational Commerce, micro services) Vocabulary / usable words / natural language (short & concise) User environment Typing or speech AI results logic - scenario matrix Deeper testing of scenarios Tone & personality Automation = Architecture / Systems (IA) Amazing opportunities for designers… Notifications Buy Thanks, here to help...
  • 17. A UX / Design Party Has Started… Bot Integration Slack / Brand Integration / APIs New Brand Paradigms - Sound? Enterprise Tools New Design Languages Messenger - CNN Google Allo iOS 10Amy (Cc: amy@x.ai) Scheduling Assistants (personal / emotion) Concise InteractionsNew Heuristic Levels
  • 18. Speech Paradigms (early days)… Anchor - Social Media ‘Ok Google’ SUX?
  • 20. box.com Enterprise Web App / Tool monotony… (contagious design)
  • 21. coinbase.com Enterprise Web App / Tool monotony… (contagious design)
  • 22. kissmetrics.com Enterprise Web App / Tool monotony… (contagious design)
  • 23. Flat design commonality - To complexion reduction Common paradigms are good Background / simplified UI - Black & white UI, (Instagram / Medium) Many startup platforms look similar, becoming one brand - Needs (deeper UX / UI consideration) Reduction in colour Focus on typography - Weights, fonts and placement Applied across, (Websites / Mobile Apps / Blogs / SaaS Web Apps) Background UI
  • 24. Background UI Medium Apple Music Apple Music
  • 30. User experience requires a willingness to be wrong until you are right, to explore until the best answer is found, and to question answers when they are no longer best. Robert Hokeman Jnr
  • 31. @UX_UI_Guy mark@uxguy.commark.swaine acadame ux in your pocket www.uxguy.com www.uxacadame.com