Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

UX STRAT USA 2019: Rina Tambo Jensen, Mozilla

174 Aufrufe

Veröffentlicht am

This is a talk about how Mozilla, the open source browser company, through mixed research methods, defined a strategy for building open source communities at Mozilla. It will detail, how the team used data to prove the findings, coupled with ethnography to shine light on the why and how of those findings. The talk will do this by discussing the key insights and how these fueled recommendation and subsequent change in the organization. It will further outline the argument that the subsequent change achieved could only have been accomplished by a mixed method research approach.

Veröffentlicht in: Design
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

UX STRAT USA 2019: Rina Tambo Jensen, Mozilla

  1. 1. Mixed Methods Strategy Formulation for Community Building at Mozilla B y : R i n a J e n s e n
  2. 2. Strategy How to make UX part of business strategy formulation?
  3. 3. - C I O K a t h a r i n a B o r c h e r t Open Source is a main competitive advantage for Mozilla It is easy today to forget how powerful Microsoft was in its era. If you think about Google, Facebook and Amazon, if they were all one company. Microsoft controlled the OS, the server side and all apps. It had 92-94% marketshare in every category. - Mitchell Baker, Chairwomen Mozilla, 2015.
  4. 4. Mozilla 2004 Mozilla is faced with a Dilemma Mozilla 2018
  5. 5. Mozilla 2004 Mozilla is faced with a Dilemma Mozilla 2018 “We now have a significantly large enough population of staff at Mozilla… you know people that don’t have that history, that don’t know the history of Mozilla being built by contributors... ” - Sr. Staff Engineer - Firefox
  6. 6. Mozilla 2004 Mozilla is faced with a Dilemma
  7. 7. Mitchell Baker, Chairwoman. Mozilla needs the open source community to compete in todays marketplace. “We urgently need to revitalize open contributions to our projects again”
  8. 8. Q U E S T I O N S
  9. 9. Q U E S T I O N S • What is the current state of open collabora3ons at Mozilla?
  10. 10. Q U E S T I O N S • What is the current state of open collabora3ons at Mozilla? • What, if anything, has changed over3me? And Why?
  11. 11. Q U E S T I O N S • What is the current state of open collabora3ons at Mozilla? • What, if anything, has changed over3me? And Why? • What are other successful examples of open collabora3on that Mozilla can be inspired by
  12. 12. Mixed Methods Approach3 streams of research… Qualitative Research Staff and Contributor interviews Contributor Survey Market Research Competitor Research & Interviews Data Analysis Contribution data across platforms
  13. 13. Mixed methods Shared hypothesis & research questions Market Research Competitor Research & Interviews Qualitative Research Staff and Contributor interviews Contributor Survey Data Analysis Contribution data across platforms
  14. 14. Findings
  15. 15. C h a r t : c o m m i t s b y n o n - e m p l o y e e s o v e r t i m e , p e r q u a r t e r . 
 Contribution is growing
  16. 16. C h a r t : N u m b e r o f c o m m i t s b y n o n - e m p l o y e e s t o t o p s i x p r o j e c t s w h e r e t h e y c o n t r i b u t e d t h e m o s t . Contribution is growing
  17. 17. C h a r t : N u m b e r o f c o m m i t s b y n o n - e m p l o y e e s t o t o p s i x p r o j e c t s w h e r e t h e y c o n t r i b u t e d t h e m o s t . Contribution is growing Rust is doing great! It is super popular and the community is really thriving!” - Rust Engineer
  18. 18. C h a r t : O v e r a l l e v o l u t i o n o f m a i l i n g l i s t s ( n u m b e r o f m e s s a g e s b y q u a r t e r ) , s p l i t b y e m p l o y e e s ( b l u e ) , a n d n o n - e m p l o y e e s ( o r a n g e ) . Platforms that divide
  19. 19. C h a r t : O v e r a l l e v o l u t i o n o f m a i l i n g l i s t s ( n u m b e r o f m e s s a g e s b y q u a r t e r ) , s p l i t b y e m p l o y e e s ( b l u e ) , a n d n o n - e m p l o y e e s ( o r a n g e ) . Platforms that divide ` “What people get frustrated with is that things just all of the sudden look different. Just making them open would go a long way to quelling some of the grief we get from contributors who feel like things materialize out of nowhere, because we hide all of our processes behind closed tools.” - Engineer, Mozilla
  20. 20. Diversity has a real impact Table: comparison of female contributors in source code repositories for several FOSS projects
  21. 21. Diversity has a real impact Table: comparison of female contributors in source code repositories for several FOSS projects
  22. 22. Current Mental model
  23. 23. A new mental model
  24. 24. Synthesis Workshop
  25. 25. Strategy Formulation
  26. 26. Strategy Formulation Open By Design
  27. 27. Strategy Formulation Open By Design • Contributor experiences
  28. 28. Strategy Formulation Open By Design • Bring Staff & Contributors together • Contributor experiences
  29. 29. Strategy Formulation Open By Design • Bring Staff & Contributors together • Diversity and Inclusion • Contributor experiences
  30. 30. Strategy Formulation Open By Design • Bring Staff & Contributors together • Diversity and Inclusion • Project advocacy • Contributor experiences
  31. 31. Outcomes Designing the Contributor Experience
  32. 32. Outcomes Identity and Access M
  33. 33. Outcomes Diversity & Inclusion
  34. 34. Outcomes Open Source Clubs
  35. 35. Over 30 projects have been initiated since the research started. All trying to answering: How do we revitalize contribution to Mozilla?
  36. 36. Qual Together Stronger Quant Strategy
  37. 37. Thank You

×