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This is a talk about how Mozilla, the open source browser company, through mixed research methods, defined a strategy for building open source communities at Mozilla. It will detail, how the team used data to prove the findings, coupled with ethnography to shine light on the why and how of those findings. The talk will do this by discussing the key insights and how these fueled recommendation and subsequent change in the organization. It will further outline the argument that the subsequent change achieved could only have been accomplished by a mixed method research approach.