8. UXAWARDS.ORG @UXAWARDS #UXIE
PAST JUDGES: LEADERS AND INNOVATORS
IRENE AU
PARTNER, KHOSLA
VENTURES
JAKE BARTON
PRINCIPAL &
FOUNDER, LOCAL
PROJECTS
GILES COLBORNE
MD, CX PARTNERS;
AUTHOR, SIMPLE &
USABLE
KATIE DILL
HEAD OF EXPERIENCE
DESIGN AIRBNB
BILL FLORA
FOUNDER, TECTONIC;
FORMER DESIGN
DIRECTOR, MS
JENNIFER KILIAN
VP DIGITAL,
MCKINSEY
IAN WORLEY
GLOBAL HEAD OF
UX & DESIGN,
MORGAN STANLEY
PETER MERHOLZ
EXPERIENCE DESIGN
CONSULTANT,
FORMER COFOUNDER
ADAPTIVE PATH
JANICE FRASER
HEAD OF LUXR AT
PIVOTAL LABS
MICHAL PASTERNAK
FORMER CXO, HUGE
GREG PETROFF
CHIEF EXPERIENCE
OFFICER & GM, GE
ALEX WRIGHT
HEAD OF USER
RESEARCH, ETSY
CLIFF KUANG
SENIOR EDITOR
AT WIRED
TURI MCKINLEY
PARTICIPATORY DESIGN
DIRECTOR, FROG
MARGARET STEWART
DIRECTOR OF PRODUCT
DESIGN, FACEBOOK
BRIAN KRALYEVICH
VP UX, AMAZON
ALEX CUTHBERT
VP UX, PICSART;
FORMER SENIOR
PRODUCT
DESIGNER, GOOGLE
TOMER SHARON
VP UX, WEWORK;
FORMER SR. UX
RESEARCHER, GOOGLE
CHRIS JAFFE
VP PRODUCT
INNOVATION, NETFLIX
CINDY JEFFERS
CEO, SALON
9.
10. UXAWARDS.ORG @UXAWARDS #UXIE
Solves a problem (useful)
Understands users' needs
Is easy to understand and use (usable)
Is appealing and desirable
Thinks of UX as a journey
Examines edge cases (comprehensive)
G R E AT U X : K AT I E D I L L’ S E VA L U AT I O N
C R I T E R I A
12. UXAWARDS.ORG @UXAWARDS #UXIE
G R E A T U X : G I L E S ’ E V A L U A T I O N
C R I T E R I A
Process - did they involve users and really seek to understand their
problems?
Insight - were there insights derived and put to use in the design?
Results - could they show evidence of the positive impact their design
had?
Execution Quality- Was the design executed with polish and flair?
17. UXAWARDS.ORG @UXAWARDS
MOVING FROM GOOD TO GREAT
SIX EXAMPLES TODAY
DEEP USER EMPATHY
GREAT TEAM & SUPPORTIVE COMPANY
EXEMPLARY MODEL OF UX PROCESS
ADVANCES THE CRAFT AND RELEVANCE OF UX
CUTTING-EDGE TECH DRIVES UX IN NEW DIREC
TRULY COMPELLING, EMOTIVE STORYTELLING
MOVING THROUGH
GLASS
ARLANDA
WEMO
SWIFTKEY
GOOGLE NOW
HACKABALL
43. UXAWARDS.ORG @UXAWARDS
RECAP: 8 KEY CONSIDERATIONS FOR CREATING GOOD
UX
QUALITY
PRODUCT IS USABLE
ITERATIVE DESIGN PROCESS
USER IS CLEARLY IDENTIFIED
PRODUCT SOLVES USER NEEDS
USER RESEARCH / TESTING AT EACH STEP
USER SATISFACTION
CASE STUDY WITH A COHERENT, CLEAR NARRATIVE
44. UXAWARDS.ORG @UXAWARDS
RECAP: WHAT MAKES UX GREAT
DEEP USER EMPATHY
EXEMPLARY MODEL OF UX PROCESS
EXCEPTIONAL QUALITY
COMPELLING STORYTELLING
DRIVES UX IN NEW DIRECTIONS
ADVANCES THE CRAFT AND RELEVANCE OF UX
GREAT TEAM AND SUPPORTIVE COMPANY (ENABLER)
INCREDIBLE IMPACT (OUTCOME)