UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Darriba, UserZoom)

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UserZoom is the leading Customer and User Experience Research and Analytics Platform. The all-in-one, cloud-based software is the most feature-rich UX research and testing solution in the market. It is designed to support UX Professionals and Online Marketers around the world to create and run remote usability studies – fast, easy and agile. In the market since 2001 and with more than 250 customers in over 25 countries, UserZoom enables leading companies such as Google, eBay, Rakuten and Twitter to cost-effectively test, measure and improve User Experience and increase conversion rates of their Websites and Mobile Apps. UserZoom offices can be found in London, Silicon Valley, Barcelona and Munich.

Design

1
The #1 Customer and User Experience Research
and Analytics Platform
Mobile Research

2
Co CEO & Founder UserZoom
MBA ESADE and University of Chicago
15 years of experience in the User Experience field.
Let me introduce myself…
Javier Darriba
UserZoom Demo: Mobile Research

3
The # 1 Customer and User Experience
Research and Analytics SaaS.
With UserZoom you can engage with your customers,
increase conversion rates and improve
your customers’ experience.
#uzwebinar

4
• In business since 2007, offices in
Sunnyvale (CA), Cheshire & London (UK),
Munich (DE) and Barcelona (Spain)
• 50% of Fortune most admired companies
are UZ clients
• > 70 employees
• We have clients in 20 countries and across
all major industries
• 90% of brands renew their license each
year
About UserZoom
About UserZoom

5
• All in one tool for Customer Experience Management
• Quantitative and qualitative information
• Business and KPI focused approach
• Cost effective
• Ideal for agile methodologies and strategic measurement
• Empower our clients to conduct scalable and repeatable research in-house
• Dedicated technical and research support as and when required
Key
benefits:
About UserZoom
#uzwebinar

6
Our
software:
About UserZoom
#uzwebinar
The most powerful all-in-one tool in the market

7
Highlighted clients:
About UserZoom
#uzwebinar

9
How can you research CX on mobile devices?
• Field Studies
• Ethnographic Studies
• Usability Lab
• Remote Mobile Usability
Testing
• Mobile Voice of the Customer
Usage
User Settings
Necessities
Device
Screen Size
Navigation
Scroll
Interaction
Environment
Noise
Light
Connection
Movement
CONTEXT
Mobile Research: Methods & Tools

10
How can you research CX on mobile devices?
• Field Studies
• Ethnographic Studies
• Usability Lab
• Remote Mobile Usability Testing
• Mobile VoC
Qualitative Quantitative Real context
of use
Mobile Research: Methods & Tools
#uzwebinar

11
In-Lab Testing: How it works
Users perform tasks while they
are being observed by a
researcher, camera mounted on
phone to record interaction.
Mobile Research: Methods & Tools – In-Lab Testing

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Mobile Usability Testing: How it works
Users perform tasks on a mobile
website. Their browser interaction,
mouse movements, comments,
and facial expressions are
captured.
Mobile Research: Methods & Tools – Tasked-Based Mobile Research

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• Remote Unmoderated
• Live mobile websites & Prototypes
• Email Invitations to Participate
• Hundreds of users participate from
spread locations
• Install a UserZoom Native App
(no additional code required)
• Android & iOS
Mobile Research: Methods & Tools – Tasked-Based Mobile Research

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Mobile Usability Testing: Advantages
1. Real user context
2. Large user samples
3. Combine quantitative &
qualitative data
4. Run benchmark studies
Mobile Research: Methods & Tools – Tasked-Based Mobile Research

15
Watch and listen your users
with our Picture in Picture
Technology.
Using a scenario-based methodology, UserZoom is capable of gathering
both qualitative and quantitative data, such as:
Users' suggestions
& feedback (per task)
Session video replay
(per task)
Satisfaction & perception indicatorsEffectiveness / Efficiency ratios
(time and clicks)
Visual clickstream paths
)
Mobile Research: Methods & Tools – Tasked-Based Mobile Research

16
Mobile Usability Testing: Conclusion
Great research technique for mobile research
Mobile Research: Methods & Tools – Tasked-Based Mobile Research

17
Q&A
Any question?
Contact us
Javier Darriba
Co CEO & Founder
jdarriba@userzoom.com
Phone: +44 7900 472920
www.linkedin.com/company/userzoom@UserZoom_ukFollow us

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