3. What’s on tap for today:
• Welcome to my rut – a guide to knowing
when you have a problem.
• How did we get here? – a brief history of
what’s wrong with you.
• Get me out! – techniques for getting
uncomfortable enough to save yourself.
4. Life is too short
to keep cranking out
mediocre crap.
—Curt Cloninger
35. The Anti-Problem Game
Problem: Design a landing page to get sign-
ups for a free trial.
To Play: Describe the solutions that would
solve the anti-problem (the current
problem’s opposite).
52. In the moment:
1. Impose extra constraints
2. Change a key constraint
3. Do something unexpected
4. Get outside critique
5. Use others for inspiration
53. In general:
1. Add some structure
2. Practice & Play
3. Periodically change your routine
4. Take on side projects
You notice the same set of colors featuring prominently in your last 3 projects.
You say, “It’s just like [past project], but about [new subject]” about every new project.
Your designs start looking a lot like Facebook.
Or Twitter. Or Google.
You skip the part of the design phase when you’re supposed to customize Bootstrap’s default button styles.
Eh, those defaults look fine.
The standard answer – there’s no time, I m always rushed.
You haven’t learned something new in a while.
Over time, these factors put you into a rigid box.
There’s no rhythm, no cadence.You can’t breathe.
Your creative process should be like a pendulum, swinging back and forth between extremes, but overall in balance.
In, out.Expand, contract.Work, play.
You need to kickstart that pendulum, to get it swinging again.
Force yourself to make 6 variations of a wireframe.
Sketch one idea 50 times.
Give yourself 30 minutes to go from concept to fully-executed solution.
Design your retirement-planning application for an 8-year-old.
Re-imagine your sales dashboard or tax-preparation website as a 1-minute video or a game.
Use Oblique Strategies or a similar outside prompt to introduce a random element.
Force yourself to obey the prompt: “Go take 20 photographs,” “Take off your shoes and walk around outside,” etc.
Use Oblique Strategies or a similar outside prompt to introduce a random element.
Force yourself to obey the prompt: “Go take 20 photographs,” “Take off your shoes and walk around outside,” etc.
Find people who don’t have a lot of context and see what they make of it. Like your Mum.
Look up great work from the history of print & graphic design.
Play with ideas from the history of web design. (1995? 2000?)
Take someone else’s work you admire and remix it.
Wait, what?
“Be regular and orderly in your life so that you may be violent and original in your work.”
– Gustave Flaubert, author
Plan Meetings at the beginning or ends of days, to keep your time contiguous for longer periods.
“Major league players aren’t the only professionals that regularly practice. We’ve met musicians, firemen, pilots, and surgeons, all of who regularly practice their skills.”
– Jared M. Spool
10 minute warm ups each day.
Write your thoughts down in a journal.
Doodle for 10 minutes in a sketchpad.
Copy the first sentence of a book, and then write a one-page story that begins with that sentence.
Put up a personal website where you can post your own random design explorations.
Play. Experiment. Do things that don’t work, just because.
Embrace the fact that most of this random play will fail to be any good. Once in a while you’ll accidentally do something awesome.
Create three variations of a landing page based on different mood themes (happy, scary, sad, etc.).
“Major league players aren’t the only professionals that regularly practice. We’ve met musicians, firemen, pilots, and surgeons, all of who regularly practice their skills.”
– Jared M. Spool
10 minute warm ups each day.
Write your thoughts down in a journal.
Doodle for 10 minutes in a sketchpad.
Copy the first sentence of a book, and then write a one-page story that begins with that sentence.
Put up a personal website where you can post your own random design explorations.
Play. Experiment. Do things that don’t work, just because.
Embrace the fact that most of this random play will fail to be any good. Once in a while you’ll accidentally do something awesome.
Create three variations of a landing page based on different mood themes (happy, scary, sad, etc.).
Spend some time in nature. Then spend some time in the built environment.
Take a few weeks off from consuming media. Then take a few weeks and consume LOTS of media.
There’s no time like the present to start working on your own little web product idea.
Do some design work on the side for a cause you support; it feels good. Even if you’ve just invented the project yourself and no one ever sees it.
Only you can prevent your design rut. Its nice if you have a boss or colleagues who support and help that, but at the end of the day, only you will know you are in one, and what you need to do to get out.