A presentation by Jon Hirsch on Real World UX in UXMY2013

1. Real-World UX
Why we still need Rockstars
and what it takes to become one
Jonathan Hirsch
UX Malaysia 9th November 2013
www.hirschworks.com/blog
www.twitter.com/jon_hirsch
uk.linkedin.com/in/jonathanhirsch

2. Real-World UX
UX Malaysia, 9th November 2013
I like Lean UX!
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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3. Real-World UX
UX Malaysia, 9th November 2013
Basic principles
• Engage users
• Check your assumptions
• Test your hypotheses
• Prototype, validate, iterate
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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4. Real-World UX
UX Malaysia, 9th November 2013
Basic principles
• Engage users
• Check your assumptions
• Test your hypotheses
• Prototype, validate, iterate
• Collaborative design
• Cross-functional teams
• Shared understanding
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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5. Real-World UX
UX Malaysia, 9th November 2013
Basic principles
• Engage users
• Check your assumptions
• Test your hypotheses
• Prototype, validate, iterate
• Collaborative design
• Cross-functional teams
• Shared understanding
P
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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6. Real-World UX
UX Malaysia, 9th November 2013
Isn’t this just
Product Design?
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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7. Real-World UX
UX Malaysia, 9th November 2013
• Understand the problem space
• Talk to real users
• Identify their needs and expectations
• Prototype
• Test
• Iterate
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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8. Real-World UX
UX Malaysia, 9th November 2013
It’s what good designers
have always done
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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9. Real-World UX
UX Malaysia, 9th November 2013
Digital makes it
quicker, cheaper
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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10. Real-World UX
UX Malaysia, 9th November 2013
Lean reminds us to focus
on value
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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11. Real-World UX
UX Malaysia, 9th November 2013
UX is Product Design
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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12. Real-World UX
UX Malaysia, 9th November 2013
Lean UX is
just good design practice
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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13. Real-World UX
UX Malaysia, 9th November 2013
Problem 1: Deliverables
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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14. Real-World UX
UX Malaysia, 9th November 2013
Problem 2: Resources
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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15. Real-World UX
UX Malaysia, 9th November 2013
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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16. Real-World UX
UX Malaysia, 9th November 2013
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
16

17. Real-World UX
UX Malaysia, 9th November 2013
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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18. Real-World UX
UX Malaysia, 9th November 2013
Problem 3: Teams
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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19. Real-World UX
UX Malaysia, 9th November 2013
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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20. Real-World UX
UX Malaysia, 9th November 2013
Research
+
Design
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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21. Real-World UX
UX Malaysia, 9th November 2013
Rockstars
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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22. Real-World UX
UX Malaysia, 9th November 2013
Rockstars are
• Pragmatic
• Self-motivated
• Flexible, willing to listen
• Decisive
• Determined
• Visionary
• Leaders
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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23. Real-World UX
UX Malaysia, 9th November 2013
Creating a great product still needs
design leadership
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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24. Real-World UX
UX Malaysia, 9th November 2013
Design should be
• Collaborative
• Consultative
• Informed
• Tested
P
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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25. Real-World UX
UX Malaysia, 9th November 2013
Designers should be willing to
• Change
• Adapt
• Iterate
• Pivot
P
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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26. Real-World UX
UX Malaysia, 9th November 2013
Design is not a
democracy
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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27. Real-World UX
UX Malaysia, 9th November 2013
“A camel is a horse designed by committee”
- Alec Issigonis (designer of the Mini car)
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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28. Real-World UX
UX Malaysia, 9th November 2013
Design like you’re right,
test like you’re wrong
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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29. Real-World UX
UX Malaysia, 9th November 2013
Users are not designers
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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30. Real-World UX
UX Malaysia, 9th November 2013
JFDI
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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31. Real-World UX
UX Malaysia, 9th November 2013
JFDI
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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32. Real-World UX
UX Malaysia, 9th November 2013
Being a great designer is so much more than
being a great ‘creative’
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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33. Real-World UX
UX Malaysia, 9th November 2013
So what does it take to
be a rockstar?
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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34. Real-World UX
UX Malaysia, 9th November 2013
Study some philosophy
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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35. Real-World UX
UX Malaysia, 9th November 2013
Study some psychology
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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36. Real-World UX
UX Malaysia, 9th November 2013
Learn about your
company
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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37. Real-World UX
UX Malaysia, 9th November 2013
Learn to be confident
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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38. Real-World UX
UX Malaysia, 9th November 2013
Sell your ideas
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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39. Real-World UX
UX Malaysia, 9th November 2013
De-personalise the design
!
• “The thinking is...”
• “The data suggested...”
!
• “My idea was...”
• “I felt that...”
P
O
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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40. Real-World UX
UX Malaysia, 9th November 2013
Learn to interview
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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41. Real-World UX
UX Malaysia, 9th November 2013
Learn some code
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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42. Real-World UX
UX Malaysia, 9th November 2013
Understand content
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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43. Real-World UX
UX Malaysia, 9th November 2013
Write copy
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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44. Real-World UX
UX Malaysia, 9th November 2013
Pay attention to detail
(always proofread carefully in case you any words)
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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45. Real-World UX
UX Malaysia, 9th November 2013
Take ownership
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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46. Real-World UX
UX Malaysia, 9th November 2013
Design is not a
democracy
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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47. Real-World UX
UX Malaysia, 9th November 2013
So, to wrap up...
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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48. Real-World UX
UX Malaysia, 9th November 2013
1. User Experience is product design!
(but in the digital space)
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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49. Real-World UX
UX Malaysia, 9th November 2013
1. User Experience is product design!
(but in the digital space)!
!
2. Lean UX is a good methodology!
(but often hard to implement)
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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50. Real-World UX
UX Malaysia, 9th November 2013
1. User Experience is product design!
(but in the digital space)!
!
2. Lean UX is a good methodology!
(but often hard to implement)!
!
3. There's still a need for 'rock star' designers
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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51. Real-World UX
UX Malaysia, 9th November 2013
1. User Experience is product design!
(but in the digital space)!
!
2. Lean UX is a good methodology!
(but often hard to implement)!
!
3. There's still a need for 'rock star' designers!
!
4. Being a rockstar is about far more than design
Jonathan Hirsch | hirschworks.com/blog | twitter.com/jon_hirsch | uk.linkedin.com/in/jonathanhirsch
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52. www.hirschworks.com/blog
www.twitter.com/jon_hirsch
uk.linkedin.com/in/jonathanhirsch