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Storytelling with Data by Subhasree Chatterjee
- 1. Storytelling with Data Subhasree Chatterjee
- 3. 1. Introduce the plot 2. Provide context for audience 3. Answer why should they pay attention Aha moment! 1. Develop what could be 2. Illustrate with examples 1. Key Takeaways 2. Call to action Beginning Middle End We’re here
- 4. Why is it important? 63% of people recalled a story from a presentation, but only 5% recalled a statistic
- 5. Storytelling with data isn’t a new concept!
- 6. Engaging Educational Universal Memorable Characteristics of a Good Story
- 7. Lead Data Analyst Master’s in Business Analytics Long distance runner
- 8. 79% People find presentations boring and 46% admitted to getting distracted
- 9. Villains in our Stories Lack of audience awareness Overemphasis on data Not making emotional connection
- 11. 61% 65% 76% 89% Exposure Isnpiration Professional Development Learning Understand their motivation
- 12. 1. Introduce the plot 2. Provide context for audience 3. Answer why should they pay attention Aha moment! 1. Develop what could be 2. Illustrate with examples 1. Key Takeaways 2. Call to action Beginning Middle End We’re here
- 15. Be the Data Detective – Build your Case The problem you’re trying to solve Your search for evidence Your most important insights Solution to the problem
- 16. Look for data that rejects your hypotheses
- 17. Do the analysis right
- 18. Be the Data Detective – Build your Case The problem you’re trying to solve Your search for evidence Your most important insight Solution to the problem
- 19. Actionability Relevance Impact on users Alignment with business goals Insights Select the most impactful insight(s)
- 21. 1. Develop what could be 2. Illustrate with examples 1. Introduce the plot 2. Provide context for audience 3. Answer why should they pay attention Aha moment! 1. Key Takeaways 2. Call to action Beginning Middle End
- 22. • Main recommendations Beginning • Back up with the most impactful insights Middle • Potential impact of the recommendations End Act as the Advisor - Cut to the Chase!
- 23. •Keep it high level •Boil it down to an elevator pitch •Three is the magic number •Emphasize on business impact •Format: Presentations Senior Management •Start with the big picture and then zoom in •Keep it simple and specific •Emphasize on product impact •Format: Interactive dashboards Direct Stakeholders •Dive as deep as needed •Technical details are appreciated •Share obstacles and learnings •Format: Six pagers Peers from same group •Don’t make assumptions of prior knowledge •Establish common ground •Cater to different learning styles •Format: Presentations Mixed Audience Make your Narrative Personal
- 24. Emphasize the Call for Action
- 26. Use visuals that reinforce, but not distract
- 28. 1. Look for data that rejects your hypotheses 2. Do the analysis right 3. Select the most impactful insights 1. Use visuals that reinforce, not distract 2. Choose effective visuals 1. Act as the advisor 2. Make your narratives personal 3. Emphasize the call for action
- 29. 1. Introduce the plot 2. Provide context for audience 3. Answer why should they pay attention Aha moment! 1. Develop what could be 2. Illustrate with examples 1. Key Takeaways 2. Call to action Beginning Middle End We’re here
- 31. 60 E 14th St, New York, NY 10003 The Earth has a Deadline, let’s make it a Lifeline. We must #ActInTime. What is our window for bold Climate Actions?
- 32. 1. Introduce the plot 2. Provide context for audience 3. Answer why should they pay attention Aha moment! 1. Develop what could be 2. Illustrate with examples 1. Key Takeaways 2. Call to action Beginning Middle End We’re here
- 33. Villains in our Stories Lack of audience awareness Overemphasis on data Not making emotional connection
- 34. Heroes of our Stories Know your audience Create your story combining data, narrative, and visuals Make an emotional connection
Hinweis der Redaktion
- Why do you need to tell this particular story
- Most important yet underrated skill Isn’t taught in school Realized over my career Main credential or why I became a passionate protagonist
- Majority of people create 1 presentation per week
- People want to know practical examples to apply in their roles At 8mins
- Let’s not overemphasize on data because there are 2 more elements
- How many times you had a situation where the stakeholder reached out
- “If you torture the data long enough, it will tell you anything!” -John W. Tukey The correlation is a fact, but it doesn’t imply causation
- New York covid example
- Where I have seen people struggle the most Very tempting to share every single information MAKE THE VILLAIN APPEAR
- This is where it gets really meta
- It’s tempting to let the data lead the way People feel more confident with concrete data in hand But we’re emotional beings
- The only text heavy slide, so let’s spend some time here Presentations aren’t always needed, we overuse them MAKE THE VILLAIN APPEAR
- Goal of the story – inform/explain, persuade/convince, what do you want people to do differently
- Remember that the purpose of visuals is to make a point, or add visual interest to your points as you voice over the slides MAKE THE VILLAIN APPEAR
- Only acceptable use of pie charts
- At 18mins
- “The first time I saw the Climate Clock, it woke something up inside me — and that’s after 30 years of being in this movement.” —Jerome Ringo, Climate Clock Global Ambassador
- Let’s go on this journey together to become better storytellers At 23mins
- Know your audience, speak their language, use data to guide your recommendations, make an emotional connection, and tell a story that inspires action