Olga discusses often what designers think they're doing vs what they're actually doing. What is an idividual team vs whole company, working in multiple tribes and knowing that designers don't need to be an outsider. Invite every team member to user testings. Making friends with developers and get them into conversations early. Great an inspiring talk from Olga at our Amsterdam Community event. Video and YouTube link is available here; https://youtu.be/lN24YcRDk8s

1. Holistic approach in
product design*
*not holistic design, even though it’s cool too

2. Have you ever tried to
organise a holiday for 5 ppl,
who live in 3 different
countries?

5. Hi, my name is Olga

6. What my friends
think I’m doing

7. What my parents
think I’m doing

8. What I think
I’m doing
DESIGN

9. What I’m
actually doing

10. Bank A

13. Individual team
vs.
Whole company

14. Design as part
of development cycle.

15. Maturity level of teams
is different.

16. Business goals
vs
User goals

17. Take away
Invite every team member to
user testings.
Seeing is believing.
��

18. Bank B

19. Do you like when strangers
tell you what to do?

20. Story B
Begining with questions
rather than answers.
*source: interaction design foundation

21. Story B
You don’t want to have
developers as enemies

22. Take away
Listen to Google Ventures.
Involve developers at
the concept stage.
��

23. Story B
So, how is it all related to
my holidays?

24. Holistic
Communication

26. Bank C

27. Story B
Invite non-designers to
design reviews.

28. Dream story
As designer, don’t be an
outsider.

29. Dream story
Empower collaboration

30. Dream story
We don’t hide behind email,
instead we pick up the
phone.
Adyen Formula

31. Dream story
We talk straight without
being rude.
Adyen Formula

32. Dream story
We include different people
to sharpen our ideas.
Adyen Formula

33. Dream story
2 takeaways🍟

34. Take away
Start small. Change people’s
mind one by one.
Ripple effect.
✨

35. Take away
Involve people with different
backgrounds.
��

36. Bonus🍬

37. Take away
Don’t try to make it perfect
from the start. It’s an
evolution, not a revolution.
��

38. Thank you!