Design for Pattern

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The future of Uber is far from determined, and the decisions and actions of Gough will help define it."The core of design is empathy. That's the starting point no matter what. That will always be how you address any product challenge. The classic way products were developed was you solved functional needs, and then maybe business needs, and then you lean heavily into human needs over time. This arc, all of the [PR] challenges aside, is a natural arc. The next big step is to become a company that's really, really good at connecting with people and people's needs."

Technologie

Michael
Gough
@michaelgough_
uber.design
VP Product Design, Uber

08 /OurWork
GroceryWorks
Powerloop Transit

Virtual
infrastructure for
the real world.

“ Eventually everything
connects — people,
ideas, objects...the
quality of the
connections is the key to
quality.
“
- Charles Eames
Powers of Ten™ (1977), Eames

To deﬁne an agricultural
problem as if it were
solely a problem of
agriculture…is to
misunderstand the
problem.
- Wendell Berry
“

of the world population
will live in cities by
2050
68%

Simple
Good design is
focused
It stops at “just enough”

Restrained
Good design
respects limits
The more far-fetched the
solution, the less it should
be trusted.

Constructive
Good design
solves more
than one
problemAnd doesn’t make new
problems.

Coherent
Good design
preserves the
integrity of the
patterns that
contain it.

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