UX Antwerp Meetup, 13th of December 2016 - Sander Spolspoel, independent animation movie creator at Swörl (Antwerp, Belgium) "The language of animation" Whatever you’re doing right now can be done better (for a small monthly fee). At least, that’s what video animations all over the web are telling you. Some are very convincing, others not so much. If we look at how people processes visual information, we can build a language to tell a story that packs a lot of information. Allow me to show you some techniques in illustration and animation to tell a better visual story. – Sander creates video animations for companies with a story to tell. His company Swörl (a name that came to him while browsing furniture at IKEA) aims to package information in a nicer box, including 15% humor.

1. THE LANGUAGE
OF ANIMATION

10. HOW

11. COMPOSITION
GUIDES THE EYE

16. SPEEDVS BEAUTY

25. TEXT
KILL ALL

31. CONVENTIONS
MAX OUT THE

35. COLORGUIDES THE EYE

38. joy, happiness, intellect,
energy, comfort, ...

39. energy, war, danger,
strength, power,...

52. ICONS& METAPHORS

67. GRAPH
TRIM THE

71. STORY