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Under the Radar
November 10, 2011
All Your Purchases in One Place




    Link                         Track                                        Manage


              Slice Confidential - Do not copy or distribute without prior consent
                                                                                       2
Why is this a Problem?




•   US consumers receive 8 billion electronic receipts annually from online commerce
    •   Represents 10 - 12 % of total retail
    •   Online retail, daily deals, travel
•   Fastest growing segment of electronic receipts are from in store purchases
    •   Apple, Gap, Nordstrom, Sears, Kmart, Patagonia, Whole Foods, & many more
    •   Electronic payment systems are further accelerating the transition to electronic receipts

•   94% of US internet users have made an online purchase
    •   The US ranks 8th globally in % of people who shop online

                                 Slice Confidential - Do not copy or distribute without prior consent
                                                                                                       3
Slice Confidential - Do not copy or distribute without prior consent
                                                                      4
Slice Availability




                Slice Confidential - Do not copy or distribute without prior consent
                                                                                      5
Unique Information Assets




•   Detailed consumer purchase information
    •   Item level detail - sku level attributes and item taxonomy
    •   Historical - Identify purchase patterns and timing
    •   Cross merchant - thousands of merchants
    •   Updated in near real-time

•   Prior purchase behavior is the best predictor of future purchase behavior
•   Users’ personal information is always kept private and secure


                               Slice Confidential - Do not copy or distribute without prior consent
                                                                                                     6
Empowering Consumers, Brands & Retailers




•   Consumers:
    •   Highly relevant product recommendations
    •   Custom curated offers
•   Provide retailers and brands with a unique information for:
    •   Lead generation - customer acquisition & conquesting
    •   Customer retention & loyalty - percent of wallet

•   Next generation capabilities:
    •   Improved ad targeting systems
    •   Social product discovery (link social and purchase graph) - i.e. “What cameras have my friends purchased?”
                                Slice Confidential - Do not copy or distribute without prior consent
                                                                                                                 7
Strategic Relationships

•   Email Providers
•   Brands & Retailers
•   Social Networks & Search Providers
•   Data Informatics Companies




                      Slice Confidential - Do not copy or distribute without prior consent
                                                                                            8
About Us




         Scott Brady, CEO           Harpinder Madan, Product                   Eric Botto, Engineering


•   Team
     –    Experienced founding team, met at the Stanford GSB and worked together for 11 years
     –    Previously founded FiberTower, raised $223 million, sold in $1.5 billion merger
     –    Scott was also the co-founder CTO at SQL Financials and Clarus
     –    36 people, headquartered in Palo Alto and a development center in Ukraine
     –    Technical Advisory Board - Sep Kamvar (Stanford CS Professor, ex-Google), Taher Haveliwala (ex-
          Google), Damon Horowitz (Google, founder Aardvark)
•   Funding
     –    $9.4M Series A
     –    Lightspeed, DCM, Eric Schmidt (Innovation Endeavors), Mike Maples (Floodgate), Mark Goines,
          Rick Thompson, and Michael Birch


                                Slice Confidential - Do not copy or distribute without prior consent
                                                                                                            9

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Slice Presents at Under the Radar

  • 2. All Your Purchases in One Place Link Track Manage Slice Confidential - Do not copy or distribute without prior consent 2
  • 3. Why is this a Problem? • US consumers receive 8 billion electronic receipts annually from online commerce • Represents 10 - 12 % of total retail • Online retail, daily deals, travel • Fastest growing segment of electronic receipts are from in store purchases • Apple, Gap, Nordstrom, Sears, Kmart, Patagonia, Whole Foods, & many more • Electronic payment systems are further accelerating the transition to electronic receipts • 94% of US internet users have made an online purchase • The US ranks 8th globally in % of people who shop online Slice Confidential - Do not copy or distribute without prior consent 3
  • 4. Slice Confidential - Do not copy or distribute without prior consent 4
  • 5. Slice Availability Slice Confidential - Do not copy or distribute without prior consent 5
  • 6. Unique Information Assets • Detailed consumer purchase information • Item level detail - sku level attributes and item taxonomy • Historical - Identify purchase patterns and timing • Cross merchant - thousands of merchants • Updated in near real-time • Prior purchase behavior is the best predictor of future purchase behavior • Users’ personal information is always kept private and secure Slice Confidential - Do not copy or distribute without prior consent 6
  • 7. Empowering Consumers, Brands & Retailers • Consumers: • Highly relevant product recommendations • Custom curated offers • Provide retailers and brands with a unique information for: • Lead generation - customer acquisition & conquesting • Customer retention & loyalty - percent of wallet • Next generation capabilities: • Improved ad targeting systems • Social product discovery (link social and purchase graph) - i.e. “What cameras have my friends purchased?” Slice Confidential - Do not copy or distribute without prior consent 7
  • 8. Strategic Relationships • Email Providers • Brands & Retailers • Social Networks & Search Providers • Data Informatics Companies Slice Confidential - Do not copy or distribute without prior consent 8
  • 9. About Us Scott Brady, CEO Harpinder Madan, Product Eric Botto, Engineering • Team – Experienced founding team, met at the Stanford GSB and worked together for 11 years – Previously founded FiberTower, raised $223 million, sold in $1.5 billion merger – Scott was also the co-founder CTO at SQL Financials and Clarus – 36 people, headquartered in Palo Alto and a development center in Ukraine – Technical Advisory Board - Sep Kamvar (Stanford CS Professor, ex-Google), Taher Haveliwala (ex- Google), Damon Horowitz (Google, founder Aardvark) • Funding – $9.4M Series A – Lightspeed, DCM, Eric Schmidt (Innovation Endeavors), Mike Maples (Floodgate), Mark Goines, Rick Thompson, and Michael Birch Slice Confidential - Do not copy or distribute without prior consent 9

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