2. Footfeed is a location-based mobile social
platform to engage your consumers across
multiple check-in networks
3. The Solution
With Footfeed, any
brand can create their
own multi check-in
network on top of the
existing services and
launch custom location-
based programs and
campaigns
It’s like having your own
Foursquare or Gowalla
that works with all the
networks
4. All The Networks Rolled Into One
Footfeed is a check-in platform that works with
Foursquare
Gowalla
Brightkite
Facebook Places
Twitter
Google Latitude
And soon others
5. Here’s How it Works
Footfeed aggregates the check-in networks into a
single platform deliverd via an API that includes:
•A multi check-in platform
• Publishing messages across
major check-in networks
• Integration with Geotoko for
location based deals
• Data & reporting
•API to integrate into existing
mobile applications
• Promotion of retail locations
and partners
6. Trigger branded messages
on check-in, coupon redemption
Reward customers for checking in
Announce in-store events nearby
Example: Borders Books
Show special offers by date and
location
Consumers connect their
check-in networks to Borders
How Footfeed can enhance the
Borders loyalty program
“I just saved 25%” by checking in with Borders
check-in app
7. Example:Taco Bell
How Footfeed can evolve the
store locator into a engaging local
experience
Deliver SMS coupons based
upon location, checkin history
Reward customers based on
frequency of check-ins
Add fun, viral share consistent
with brand positioning
Consumers can check-in to Taco
Bell
Trigger brand messages across
networks on check-in
8. Incentivize consumers with
double points at certain locations
Browse rewards catalog
& redeem
Example: Coke Rewards
Check In to redeem codes
Consumers can connect their
networks to Coke Rewards
How Footfeed can increase
participation in Coke Rewards
Find places your friends redeemed
coke rewards
Trigger brand messages on
check-in
9. Example: Glee Fan Promotion
Earn Gleek points on check-in
Trigger brand messages on
check-in and slushie toss
How Footfeed engage fans of
Glee (Gleeks)
“I just scored 5 Gleek points” at 7/11
(Starbucks,Walnut Creek) @gleeapp
http://gleek.ly/loc3512
Toss virtual slushies across social
networks
Earn virtual rewards for checking
in to music-related locations
10. Licensing Fees
License Platform (based
on volume)
Setup fee
$.03-$.10 per user per
month or
tiered flat fee
Custom app development
(when Footfeed builds the
apps)
$25,000+ per app
plus licensing fees
11. • Footfeed is the only company that offers a white lable
multi check-in platform
• Works on iPhone, Android, Blackberry, Symbian,
Windows 7
• Footfeed powers an upcoming POI app from Renaissance
Hotels
• Qualcomm is integrating Footfeed into their social
mobile platform
• Launching “check-in transaction” pilot program with
Experian data
• Footfeed is based in San Francisco, CA
About Footfeed
