1. Pricing Optimization SaaS Platform
for Online Retailers
ROB TAYLOR, PRESIDENT
Under the Radar, November 10, 2011
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 1 of 3
2. Consumers ALWAYS want the BEST price
MARKETING STRATEGY Q4 2011 AND Q1 2012 Amanda McGuckin Hager / Oct-15-11 / 2 of 3
3. Price too HIGH Lose SALES
Price too LOW Lose MARGIN
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4. We Automatically TRACK and
ADJUST Product Pricing.
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5. âThis is one of our most important
STRATEGIC relationshipsâ
- Motion Computing
ïŒ 40 paying customers
ïŒ $Kâs in avg. monthly fees
ïŒ Proven scalable > 100K SKUs
ïŒ No marketing
ïŒ Zero attrition
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6. Rodrigo Carvalho Rob Taylor
CEO President / COO
âą 5 years pricing experience
âą 5 years e-commerce experience
âą 12 years driving start-up growth
âą 4 years ERP consulting
âą Former TrueCar, Pricelock COO
âą Carnegie Mellon MBA
âą Kellogg MBA, MS Engineering
Francisco Uribe Lukas Bouvrie
CTO CCO
âą14 years Programming âą 5 year entrepreneur
âą Carnegie Mellon MS CS âą Carnegie Mellon MBA
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