Adility is a transactional advertising platform that enables local businesses to create and manage digital offers across mobile, web, and location-based applications. It connects merchants to publishers and developers through its network of 350 local sales offices across North America. The platform allows merchants to easily create offers and control their distribution to gain new customers. Publishers and developers can also integrate local offers into their content to generate additional revenue. Adility has experienced success with its freemium SaaS model, resulting in a 25% or higher conversion of free trials to paid accounts.

1. Transactional Advertising Platform for
Merchants, Publishers and Developers
Presented by: Thomas Cornelius, CEO

2. connects publishers
and developers to the
last mile – the local
merchant.

3. Trying to solve every
problem with engineers!
Silicon Valley’s Big Issue

4. Adility uses local sales offices in an
elastic environment
Competitive Advantage: Feet on the Street
350 Sales Offices
established throughout
North America today
Total market coverage with the
capability
of servicing all towns with a
population greater than
10,000

5. Market Opportunity: Local Merchant
•Providing steady new customer
stream
•Limited discretionary ad budget
and time
•95% are not using online location
based marketing services
•Need to control offer content
•Managing redemptions across
multiple distribution partners

6. Market Opportunity: Publishers
•Need for local offer
content
•Inefficiencies to build local
sales force
•Consumer focused not
merchant focused
•Problem reaching
merchants at scale
•Speed to market

7. Adility for Local Merchants
Adility is a transactional advertising
platform that enables local businesses to
create and manage digital offers
(Deals, Gift Cards, Coupons)
Web
Mobile Devices
Location based applications
Social Gaming
Create an offer once and distribute it everywhere!

8. • Create Offers
• Distribute via Mobile
and Web
• Choose Publishers
• No need to work with
multiple publishers
• Control distribution
• Gain new customers
• Incremental sales revenue
• Performance-based
• One redemption
management across all
publishers
Adility Merchant Deal Platform
Local Retail Merchants Franchised Businesses SMBs

9. Adility’s ability to generate instant revenue for Merchants
during the free trial results in a 25% and higher upgrade ratio
to paid accounts.
Freemium SaaS Model

10. Allows publishers & developers to easily
embed local offers into their sites, apps,
games, etc.
• New source of revenue
• Additional, relevant content
• Monetization of games and apps
• Enables creation of new games that link
online and offline components
Adility Deal API

11. CBS includes:
Partial Adility Publishers

12. Adility Targeted Publishers
Deal Sites Social Gaming
White Label
Technology LBS

13. Thomas Cornelius, Founder & CEO
• Direct sales and entrepreneurship experience
• VP of Sales Smart Circle International
• Founder & CEO of addashop.com
Courtney Williams, Co-Founder & CRO
• Co-founded Interactive One, LLC
• Former vice president of Business and Strategic
Development, AOL Time Warner
Andrey Dovgalyuk, Co-Founder
• Leads technology teams
• MA in Economics from National Technical University of
Ukraine “Kyiv Polytechnic Institute”
Michael Meryash, Co-Founder
• CEO of Smart Circle and Co-Founder of Adility.
• Manages 350 local sales offices with over 5000 sales
representatives
Advisors
• David Etling, SVP Of Product Development, Incomm;
• Steven Boal, CEO, Coupons. Inc.
The Adility Team

14. ““
Merchant Quote
Being able to run multiple
deals at the same time was
a great way to test what
worked for getting new
customers. Adility makes
the process fast and
painless.
Angie Fishman
Operations manager
Interstate All Battery Center
Peoria, AZ

15. “
Publisher Quote
Adility’s lean-in, proactive
attitude is fantastic. You
guys have been great to
work with on our strategy!Bud Rosenthal
SVP Paid Services
AOL

16. Transactional Advertising Platform for
Merchants, Publishers and Developers
Thank You