Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.

2. Presentedby:
Ukr.Nath

3. AGENDA..............
What Digital Marketing Means?
Search Engines Optimization
(SEO)
Search Engines Marketing (SEM)
Social Media Marketing (SMM)
Core marketing activities
Digital Activities
Practical Exposure

4. Digital Marketing
is the promoting of brands using all forms of
digital advertising Means to reach consumers
Example:
• Television Ads
• Radio Ads
• internet Marketing,
• Mobile Marketing,
• Social Media marketing
• Others

5. It encompassing things like:
• Online Banner Advertising
• Search Engines Optimization (SEO)
• Pay Per Click (PPC),
• E-Mail Marketing!
• Blogging
• Video streams
• Wireless text messaging & Instant
Messenging

6. Search Engine Optimization (SEO)
aimed optimize the ranking of the portal on The search
ensuring Quality traffic. SEO simply increases the chances of
your Website to be founded through searching in Search
engines Like Google, Ping... When they search about which You
provide in your website.

7. Search Engine Marketing (SEM)
It is a form of internet marketing seeks to promote websites by
increasing their visibility in search engine results through use of
Pay per click campaigns (PPC)

8. Social Media Marketing (SMM)
is Building a business through social media (blogs,
forums, social networks, videos/photo sharing sites
…..)
Blogs:
as a part of Social Media Networking have many platforms as
Word press, Blog Log which allow a designer to turn a blog into a
Website yet retain all the linking potency of the original blog!

9.  Blogging
 Micro blogging (e.g. Twitter)
 Expertise Sharing (e.g. LinkedIn & Facebook
etc.)
 Forum Participation (Webinars etc.)
 Community Participation (Facebook , Twitter
and LinkedIn)
 Social Networking & Micro managing target
audience
 Interest group participation
 Online Reputation Management
 Increasing traffic and ROI for sites
Core Marketing Activities.

10. • Social Media Audit
 Researching our Social Media Presence
• Social Media Management (Strategy, Campaign &
Releases)
 Strategic Presence Creation on Social Media
 Presence, Promotion & Response Management
 Analyzing Opportunities for Social Media Outreach
 Execution of Social Media Outreach (Media releases)
• Social Media Monitoring
 Insight & Recommendation Report
Digital Activities........

11. Live Workshop...
• Global Ecommerce Facebook Pages post with an approach of
targeting the US audience - with 45% of posts targeted for them
• Seven core sector:
• Banking
• Automobiles
• Electronics
• FMGC
• Jobs
• Matrimony

12. Creating profile
Creating page
Content development
Buzz creation
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Starting discussions
Sharing links
Creating Facebook “like” button and badge, to place it in
the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures,
notes..)
Customized contact form/ registration form
Promote blogs/feed
Adding custom tabs
Tagging use of various external interactive Apps
FACEBOOK spread line...

13. Learning's.....
• The number of social shares our blog posts receive
• The size of our fan base on social networking
websites
• Mentions of our brand name on social media sites
• The number of positive reviews about your product
on sites like Reviews, share, likes etc.
• Inbound website visitors from social networks
• Total number of conversions resulting from social
traffic.

14. THANK YOU.....