Cam Arnold, Vice-President of the Right Rider Access Fund, presented this at CPSC’s ATV Safety Summit Oct. 11, 2012. The Right Rider Access Fund sponsored "Do the Ride Thing", an ATV and dirt bike safety video contest, in collaboration with the ATV Safety Institute and the Motorcycle Safety Foundation. "Do the Ride Thing" enhances young riders' knowledge of the "Golden Rules" of ATV safety while empowering them to communicate safety messages to their peers through their own PSA video. The contest, in its third year, ran from June 1 to August 15, 2012 and offered 19 prizes totaling $8,500. Students ages six to 18 could enter. Creating a safety video that highlights one or more of ASI's "Golden Rules" is a great way to motivate and inform the public - especially kids and their parents - about the safe and responsible use of all-terrain vehicles. The contest harnesses the social networking power of YouTube and it gives kids the opportunity to "Do the Ride Thing" and help other kids ride safe/ride smart.

1. ATV Safety Institute

2. Background
• Looking for a effective way to reach kids and their
families to learn about ATV safety
• Created a contest just for kids, ages 6 through 18
• Contest started in 2010 -- ATV only
• Gives kids and their families a fun, creative and
impactful way to think about ATV safety
• Added Dirt Bikes in 2012

3. Do The Ride Thing Contest Video

4. Do The Ride Thing Contest Video

9. Prizes
2012 Do the Ride Thing Video Contest
ATV ATV ATV Dirt Bike Dirt Bike Dirt Bike any category
ages > 6 to 10 11 to 14 15 to 18 6 to 10 11 to 14 15 to 18 any age
1st place $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
2nd place $ 300 $ 300 $ 300 $ 300 $ 300 $ 300
3rd place $ 200 $ 200 $ 200 $ 200 $ 200 $ 200
Grand Prize $ 2,500

10. ASI
FFA
RRAF Dirt Bike School
Do the Ride Thing
Video Contest
4-H MIC
NOHVCC OHV Clubs
Boy Scouts
10

11. 2012 Entrants
• Over 40 entrants
• 35 Qualified for Consideration
• 7 ages 6-10
• 13 ages 11-14
• 15 ages 15-18
• 2 Dirt Bike entries

12. PSA Contest Winners
Grand Prize $2,500 Grand Prize Winner – David Atkins of Edmond, Oklahoma
Ages 6-10 ATV $500 First Place Winner – Jordan Smith of Tulsa, Oklahoma
$300 Second Place Winner – Jade and Caleb Dillenbeck of Tully, New York
Dirt Bike $500 First Place Winner – Melody Sanders of Tulsa, Oklahoma
Ages 11-14 ATV $500 First Place Winner – Elizabeth Klumpp of Edmond, Oklahoma
$300 Second Place Winner – Randy and David Clapp of Cumming, Georgia
$200 Third Place Winner – Jacob Sestak of Prague, Oklahoma
Ages 15-18 ATV $500 First Place Winner – Eric Beets & Brian Freiesleben of Burlingtion, WI
$300 Second Place Winner – Patrick Schrank of Norman, Oklahoma
$200 Third Place Winner – Tanner Shelton of Pleasant View, Utah
Dirt Bike $500 First Place Winner - Stephen Nymberg of Huntersville, North Carolina

13. Entry – David Atkins

14. Entry – David Atkins

15. Entry – Eric Beets

16. Entry – Eric Beets

17. Entry – Tanner Shelton

18. Entry – Tanner Shelton

19. Entry – Randy & David Clapp

20. Entry – Randy & David Clapp

21. Entry – Jade & Caleb Dillenbeck

22. Entry – Jade & Caleb Dillenbeck