Kids need to learn the value of earning money and Earnsy aims to empower them to do so through a platform that allows kids to complete tasks for friends and family and earn points they can redeem for gift cards. The company wants to bridge the trillion dollar gap between items people wish for and what they can actually buy by introducing an option to earn money through tasks. Earnsy would take commissions from affiliate retailers and gift card purchases on their platform to generate revenue.
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Earnsy deck
1.
2. Kids desperately need to learn the value of earning
and be empowered to do so.
The problem
3. If youâre willing to earn it, you can have anything.*
*...so why are my kids still begging me to buy them an Apple Watch? For crying out loud, Iâve got SIX OF YOU. Buy it yourself!
Our belief
5. How Earnsy works
Mom & Dad discover
task community at
Earnsy.com, based on
their social sphere
Child receives points
redeemable for cash
value in the form of a
gift card!
Kid wishes they could
buy the things they want,
and bugs parents for
opportunities to earn
money or purchase gifts
for them.
Tasks from their friends
and family are displayed.
Parent and child decide
which task to complete.
Agreement is made
between task Sponsor
and parent/child
Child completes task
and veriïŹes with sponsor
Sponsor pays Earnsy
for the completed task$
ADS
PR SOCIAL
BLOGS
GET CASH
BACK ON
PURCHASES
SPEND
IN-STORE
SPEND
ONLINE
6. Bridging a trillion dollar gap
There are currently only two options in e-commerce: wishing and buying. Weâre introducing a
proprietary third option to bridge the trillion dollar gap between the two: earning.
$1 trillion
is left in abandoned carts
each year by people who wish
they could purchase items, but
donât have the means to do so.
Thatâs not including the
hundreds of billions more left
on abandoned wish lists.
$400 billion
in just the US alone
$2.5 trillion
world-wide
Our ownable
corner ofâš
e-commerce.
Our patented process makes us
the only ones who can bridge the
trillion dollar gap between
wishing and buying, converting
previously unattainable hopes
into sales.
Buy NowAdd to Wish List Earn Now!
7. Market opportunity
By the year 2015, gift card
purchases will account for
18% of all
holiday
purchases
Gift cards are the
Most requested
gift items
among those celebrating special
occasions
Sales from Gift Cards are
expected to grow to
$140 billion
by 2016
- CEB TowerGroup
11%
16%
20%
24%
29%
GIft Card Clothing
CDs/DVDs/Video Games Electronics
Jewelry
$1.1 trillion
Childrensâ annual
influence in spending
- Democratic Media
75%
of parents believe regular
chores make children
âmore responsibleâ
â35.6 million teens are accomplished
multi-channel shoppersâ
- Practical Commerce
45 million
children ages 8 - 18
â35.6 million teens are accomplished
multi-channel shoppersâ
- Practical Commerce
8. How we make money
Affiliate
Marketing
Commissions
Earnsy operates itâs own
marketplace and takes
commission off of the sale from
almost 3,000 affiliate retailer sites
and growing.
Gift Card
Revenue
Percentage
Earnsy issues gift cards in
exchange for earned dollars, and
our gift card partner, InComm
shares a percentage of revenue for
every gift card loaded.
White Label
Integration /
Licensing
Earnsy pursues white label
partners and the licensing of our
technology.
9. How we get there
Stage 1:
Gift Card Model
Develop foundational structure for earning system at
Earnsy.com
Stage 2:
E-Commerce Aggregation
Integrate and aggregate affiliate products into the
Earnsy.com storefront, and maximize opportunities
for affiliate commissions.
InternalRoadmap
Continually pursue opportunities for white label integration of our âEarn Nowâ button with major online retailers
Stage 3:
E-Commerce Publisher
Integrate and manage our own product /
manufacturer relationships into Earnsy.comâs
storefront, for more income potential as the direct
publisher.
Wish.com, another e-commerce
aggregator was just valued at $3 Billion.
Our partnership with TwoTap and
Commission Junction enables turnkey
afïŹliate integration, commission
structuring and distribution.
Stage 4:
White Label Integration
Integrate Earnsy system into prevalent online retailers
by way of our âEarn Nowâ Button.
New income opportunities come into
play with added ability to markup tasks
and product sales.
10. Key partnerships
Enabling purchases everywhere.
We want to make sure that the points people earn
can be used anywhere â at both digital and in-
store retailers. our partner, InComm is the leader
in digital and in-store gift cards. this key
partnership allows people to use their earn points
and affiliate referral points as real cash online and
in-store without paying revenue taxes.
Predicting improvements.
We prioritize strategic analysis of our progress.
our partner, Diib Is a respected predictive
analytics company. They are extremely good at
the visualization of real-time data and predictive
improvements. We plan to utilize them as our
consumer-facing analytics back-end, and our
partner for operational, marketing, ROI and
strategic movement analysis.
Expanding our online reach.
To expand our reach online, Retail Benefits is our
cash-back shopping model partner. They offer
white-labeled tools to expand our retailer
numbers and retail product offering to over 2000
merchants, such as Walmart, Target and
Gamestop. We will be using them heavy on the
web version of our platform.
Mastering affiliate commissions.
Our partner, Commission Junction is the gold
standard of affiliate marketing and API integration
for retailers and publishers alike. They have
mastered the ability to connect advertisers,
publishers and consumers across the web.
Keeping customers engaged.
We want to make sure customers never have to
leave our environment when it comes to affiliate
products. our partner, TwoTap Is a universal wallet
now used by Commission Junction retail partners,
allowing our customers to never leave our
environment. this means we minimize risk and
control the quality experience.
11. Traction
Provisional patent awarded
Weâve secured our provisional patent for our
unique system, described as âGoal-oriented,
socially-connected, task-based,
incentivized to-do list application
system and method". Application number
62183306.
Trademarked phrase
Weâve trademarked this common phrase. Serial
number for U.S. Trademark is 86657347.âš
See more at http://www.trademarkia.com/
timeismoney-86657347.html
TimeIsMoneyâą
Trademarked phrase
Weâve trademarked this common phrase.
Serial number for U.S. Trademark is
86709210.âš
See more at http://www.trademarkia.com/
earning-made-easy-86709210.html
Earning Made Easyâą
Trademarked name
Weâve trademarked this common phrase.
Serial number for U.S. Trademark is
86713706.âš
See more at http://www.trademarkia.com/
earnsy-86713706.html
Earnsyâą
Trademarked phrase
Weâve trademarked this common phrase.
Serial number for U.S. Trademark is 86640330.
More info is available online at http://
www.trademarkia.com/earn-
now-86640330.html
Earn NowâąThe Earnsy System
12. Competition / Validation
ChoreMonster TaskRabbit KĂŒdzoo Wish.com
Strengths: 344K downloads
Weakness: Inner family only
Opportunities: No actual commerce
Strengths: $77mm valuation
Weakness: Limited social connections
Opportunities: Nothing for kids
Strengths: 20K downloads
Weakness: Only rewards for grades
Opportunities: Only gift cards
Strengths: $3B valuation
Weakness: Poor products and customer service
Opportunities: Only e-commerce, no earning
Website and app for kids that aims to make chores fun,
and rewards with points.
Socially-connected task request and fulïŹllment company. Grants students access to deals, giveaways, scholarship
opportunities, etc., based on student's grades and
achievements.
Socially-connected âwish-basedâ commerce aggregator,
allowing people to wish for items and share wishlists with
friends.
13. The team
Jim Irish
Currently, James is also a Technology
Advisor Stockholder at VisiKard, Inc.
and a VP Marketing Stockholder at
Innovate Health. Jim continues to be
a Consultant for IT Project and
Product Management for
URLinkedUp, INC.
Sidney Irish
Sidney s a lean six sigma master
black belt and specializes in process
improvement and program
management for Dell and Dell
Financial Services for the last 18
years. She is currently responsible for
Global Customer Experience for
DFS. Sidney holds a BA in
Accounting and is a CPA.
Eric Keller
Eric has worked with several start up
companies working on strategic
planning and fundraising, and has
raised more than $5 million in equity.
Eric received his MBA from Texas
State University.
Eddie Alberty
Eddie spent 12 years as an executive
for Market America and shop.com.
He brings extensive knowledge in
affiliate networking and e-commerce
strategies.
Tony Van Der Hoek
Tony spent 10 years as a C-level
executive for Coca-Cola in both the
business intelligence and marketing
organizations. He brings extensive
experience and c-level business
connectivity in a vast array of
verticals.
William Archibald
William is a specialist in technical
architecture with a degree in
electrical engineering, and is fluent in
Japanese. His experience includes
semiconductor design, Internet
secure transaction systems,
enterprise and embedded software
development, and computer-driven
invention.
14. Get in touch
Jim Irish
Sidney Irishâš
Eric Keller
Earnsy.com
1112 Statler Bend Dr
Pflugerville, TX 78660
512.588.3377
jirish@earnsy.com