As part of the Vodafone User Experience team, Franco Papeschi and Tory Dunn have recently carried out several projects on design and sustainability. These explored potential mobile/web tools and services aimed at helping people understand their impact on the environment and act upon it.
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Â
UKUPA WUD09 Tory Dunn and Franco Papeschi: Open and Activate
1. Open and activate
design thinking, environmental sustainability and human behaviour
Franco Papeschi
Tory Dunn
Vodafone Group User Experience
UK UPA World Usability Day
12th November 2009
Copyright 2009 Vodafone
2. Carbon Tippy Toes and EcoMo09
2 projects exploring
mobile/web tools and services
to help people understand
their impact on the environment
and act upon it
This talk covers some of the things we learned from these
projects, and others weâve encountered along the way
2 Vodafone User Experience | 12 November 2009
Sustainability
4. Open participation
and transparent
outputs
4 Vodafone User Experience | 11 December 2009
Sustainability
Original Image by liber | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/liberato/149365463/
5. Co-design and open prototyping
5 Vodafone User Experience | 11 December 2009
Sustainability
Photos by Carbon Tippy Toes | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/carbontippytoes/
6. CC | celesteh CC | The RSA
http://www.flickr.com/p http://www.flickr.com/photos/
hotos/celesteh/3404805 the_rsa/3886952782/
434/
Individuals are interested in contributing
however
6 Vodafone User Experience | 11 December 2009
Sustainability
CC | secretlondon123on CC | Andrew*
http://www.flickr.com/photos/secretlondon/3396892516/ http://www.flickr.com/photos/nez/1181091743/
7. Most individuals cannot
visualise their impact in
a wider context
7 Vodafone User Experience | 11 December 2009
Sustainability
Original Image by Lee Nachtigal | Attribution 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
8. Knowing != doing
8 Vodafone User Experience | 12 November 2009
Sustainability
9. Even with the wide range of
calculators and tools available, most
people are not able to understand
their impact
Screengrabs from: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub
http://www.verdiem.com/edison.aspx Verdiem Edison
http://www.carbonfootprint.com/ Carbon Footprint Ltd
http://www.diykyoto.com/ukExperience |
9 Vodafone User DIY Kyoto 11 December 2009
Sustainability
www.dopplr.com Dopplr carbon calculator
10. Potential
10 Vodafone User Experience | 11 December 2009
Sustainability
11. Mobile devices are uniquely
positioned to read activity data and
deliver information to individuals
directly in context of activity
11 Vodafone User Experience | 12 November 2009
Sustainability
12. Designing to persuade and foster
social support of behaviour change
is equally as important as
interpreting data
12 Vodafone User Experience | 12 November 2009
Sustainability
13. Design supporting individual and social change
Our work with sustainability
Designing services & products to support classic sustainability actions
activists and experts has
shown the need for
REDUCE, REUSE, RECYCLE âąa âpath to participationâ
and that
âądifferent tools can provide
+RETHINK via access to different points on
the path
Informing decision making
Monitoring progress and providing feedback
Collaborating
Providing solutions
ideally with enjoyment
13 Vodafone User Experience | 12 November 2009
Sustainability
14. Yes,
But
How?
14 Vodafone User Experience | 11 December 2009
Sustainability
15. 15 Vodafone User Experience |
Sustainability
1 Make people aware of
WHAT they are doing
11 December 2009
Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
16. Personal informatics
Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)
16 Vodafone User Experience | 12 November 2009
Sustainability
17. Revealing the invisible
Good Commute
Carbon Tippy Toes concept illustration
http://tinyurl.com/good-commute
17 Vodafone User Experience | 12 November 2009
Sustainability
18. 2 Monitor
progress
18 Vodafone User Experience | 11 December 2009
Sustainability
Image by Jack Brodus | Attribution 2.0 Generic | http://www.flickr.com/photos/jackbrodus/443238285/
19. Set up goals
Nike+
http://tinyurl.com/noenbu
Image: Michael Verdi | Attrib. 2.0 Generic | http://www.flickr.com/photos/verdi/3263974545/
Booyah
http://www.booyah.com
19 Vodafone User Experience | 11 December 2009
Sustainability
20. What is the unit of measurement?
Energy Saving Trust carbon footprint display
http://www.energysavingtrust.org.uk/calculator/start
20 Vodafone User Experience | 12 November 2009
Sustainability
21. What is the unit of measurement?
Carbon footprint translator Travel comparison tool
Carbon.to (EcoMo09 competition) Tom Parker (EcoMo09 competition)
http://tinyurl.com/ecomo09-carbon-to http://tinyurl.com/ecomo09-travel
21 Vodafone User Experience | 12 November 2009
Sustainability
22. What is the unit of measurement?
Ultimate-G / Carbon Tippy Toes concept illustration
http://tinyurl.com/ultimate-green
22 Vodafone User Experience | 12 November 2009
Sustainability
23. A path to deepening engagement
Move from
one step to
the next
Eco-Thing / Carbon Tippy Toes concept illustration
http://tinyurl.com/eco-thing
23 Vodafone User Experience | 12 November 2009
Sustainability
24. 3 Provide
solutions
24 Vodafone User Experience | 11 December 2009
Sustainability
Image by miss_yasmina | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/miss_yasmina/3778068615/
25. Small steps
Carbon calculator
Energy Saving Trust
http://www.energysavingtrust.org.uk/cal
culator/start
AMEE +
Google
maps
http://tinyurl.com/
ecomo09-AMEEmashup
OPOWER
http://www.opower.com/
25 Vodafone User Experience | 11 December 2009
Sustainability
26. Show consequences and make me try
Sea Level Rise Map
http://geology.com/sea-level-rise/san-francisco.shtml
26 Vodafone User Experience | 12 November 2009
Sustainability
27. Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/
4 Fun is a
gamechanger
27 Vodafone User Experience | 11 December 2009
Sustainability
28. All play = no workâŠ
Tio â
Tim Holley
http://www.timholley.de/Design_Home.html
Generation Green
http://www.generationgreen.co.uk/
games/eco-rangers
Ultimate-G / Carbon Tippy Toes concept illustration
http://tinyurl.com/ultimate-green
28 Vodafone User Experience | 12 November 2009
Sustainability
30. 5 Build on our
social nature
30 Vodafone User Experience | 11 December 2009
Sustainability
Image by Crystalline Radical | Attribution 2.0 Generic | http://www.flickr.com/photos/17597931@N00/467050570/
31. Supporting pressure
JoinMe
http://www.join-me.co.uk/
http://www.weightwatchers.com/
Nike +
http://tinyurl.com/noenbu
OPOWER
http://www.opower.com/
31 Vodafone User Experience | 12 November 2009
Sustainability
32. In a nutshell
32 Vodafone User Experience | 11 December 2009
Sustainability
33. Design systems that support change, not just features
Involve people in the creation.
Being involved makes them think about the problem
Data gives an unprecedented level of information, but
must be made meaningful
We donât base our choices on information alone
Context is king
Help people deepen their participation
understand > act > build
Use social dynamics to foster change
Sustainable fun (low impact + long term + generative)
33 Vodafone User Experience | 12 November 2009
Sustainability
34. Thank you
For more information contact:
Franco Papeschi Tory Dunn
User Experience User Experience
Vodafone Group Marketing Vodafone Group Marketing
+44 (0)7554 436 439 +44 (0)7771 371 227
franco.papeschi@vodafone.com tory.dunn@vodafone.com
Project blog: http://tinyurl.com/betavine-sustainability
It empowers people to empower other people (and themselves) It fosters participation of the people we wanted to reach (activists, developers) The project can live longer than our input: meta-sustainability
Tools: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub http://www.verdiem.com/edison.aspx Verdiem Edison http://www.carbonfootprint.com/ Carbon Footprint Ltd http://www.diykyoto.com/uk DIY Kyoto www.dopplr.com Dopplr carbon calculator
Alternative shots: http://www.flickr.com/photos/alosojos/382725729/ http://www.flickr.com/photos/meddygarnet/3457266724/ http://www.flickr.com/photos/meddygarnet/3272256609/
Matt Jones says we need scales â not diets. Problem is scales should need to be visible at the right time. Also, we are not rational â sometimes we donât consider the logical, rational, well displayed information, even if it would be easy to understand. Finally: manual input is annoying: need to minimise efforts Helpful, not completely
1) Existing units: tons of CO2, 1/10 rates GoodGuideâs product reviews are rated out of 10 in three categories: Health- The impact of a companyâs operations on its workers and local communities, and the impact of using a product on your health. Environmental- The life-cycle impact of a product, from manufacturing and transportation to use and final disposal. Social- Compensation, labour and human rights practices, diversity policies and working conditions. 2)Future units: product-to-product conversion 3) Extra-future: activities you perform (aggregation of products, processes, other elements of the experience)
1) Existing units: tons of CO2, 1/10 rates GoodGuideâs product reviews are rated out of 10 in three categories: Health- The impact of a companyâs operations on its workers and local communities, and the impact of using a product on your health. Environmental- The life-cycle impact of a product, from manufacturing and transportation to use and final disposal. Social- Compensation, labour and human rights practices, diversity policies and working conditions. 2)Future units: product-to-product conversion 3) Extra-future: activities you perform (aggregation of products, processes, other elements of the experience)
1) Existing units: tons of CO2, 1/10 rates GoodGuideâs product reviews are rated out of 10 in three categories: Health- The impact of a companyâs operations on its workers and local communities, and the impact of using a product on your health. Environmental- The life-cycle impact of a product, from manufacturing and transportation to use and final disposal. Social- Compensation, labour and human rights practices, diversity policies and working conditions. 2)Future units: product-to-product conversion 3) Extra-future: activities you perform (aggregation of products, processes, other elements of the experience)
Energy saving trust / Carbon Cutter: The tool then provides users with tips to reduce their carbon footprint, as well as a target they should reach. A GreaseMonkey script that uses AMEE to add carbon emissions to car journeys in Google Maps (click "raw" to install if you have GreaseMonkey, and then edit to put in your AMEE key details)
It's one thing to say, "global warming is a risk." It's another thing to say, "an atmospheric CO2 level of 450ppm will cause sea level to rise 1 - 3 meters, see if your house would be safeâŠ.â It should be contextual!
TIO: the wall-mounted light switch[...] controls the lighting in the childâs room. Tio is soft and tactile, thus encourages user interaction. The character of âTioâ displayed on the light switch encourages children to turn their lights off: Tio is happy when the lights have only been on for a short period of time. The longer they are left on, the angrier he becomes . This acts as an emotional reminder to turn the lights off⊠The recommended âlights-on timeâ is influenced by the childâs age, their daily activities and the time of day. [...] Information (âlights-onâ time) is sent wirelessly from the wall switch to a computer. The computer programme allows the child to track their lighting-use performance over an extended period of time. The child takes care of a âvirtual treeâ by moderating their lighting-use performance. This engages children to make a personal contribution to reducing energy consumption.â
http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded What happens in the longer term, once the novelty is gone?
Answer is YES! If so, thenâŠ.
Typical approach: leverage the support of a community in order to make you feel more commited to the decision you take, and to follow you along the path. By being part in a community, pressure is put on respecting the communityâs norms (souveillance) Another approach is âchallengingâ other people within the community, and try to beat them. Forget Going Green Because It's the Right Thing to DoâGo Green to Make Your Neighbors Jealous. Robert Cialdini (OPOWER): "When we send them the information that says 'You're doing better than your neighbors,' we put a smiley face emoticon next to the information." http://www.opower.com/