Dr. Farnaz Nickpour of Brunel University spoke at the UXPA UK GAAD event in May 2015. "Through exploring the notions of accessibility and inclusion, Farnaz will be discussing the importance of holistic experience and the concept of ‘psycho-social inclusion’, its importance and complexity, and the current lack of its consideration in areas such as product and service design. This will be further explored through a case study on Inclusive Bus travel for TfL. Farnaz will be discussing the empathic methods and the key findings of the project, sharing some critical questions looking ahead, in regards to accessibility and inclusion and whether ‘the problem’ [we are talking about] has been well defined, to start with." #UXPAGAAD

5. Ref: BS7000-6, 2005

9. Inclusive Bus Travel
Assessing accessibility of public buses in Hillingdon

10. Generations
Baby boomers (1946-64)
‘rejection or redefinition of traditional values’
Generation X
Generation Y

14. Access & Mobility
Forum

15. Provide a viable bus service that offers a
reliable, enjoyable and safe experience for all.

16. ‘Mobility-challenged’ person: Someone whose mobility has been limited due
to age, physical or mental impairment, or an external physical condition.

18. Workshop programme
Farnaz
Introduction
Mariana
Tasks

34. So far...
Desk research
Routes analysis
Destination survey
Alternative service observation
Bus mentoring day observation
Interviews

35. Key People

36. Key People

41. Marini the Mummy
Marini is 34 and a single mum.
Her little baby, Sandra, is 21 months.
Marini has worked at Boots for the
last 3 years, but is now on leave for a
while.
She loves shopping and usually travels
by bus, either to get her daily shopping
from Tesco, or to meet with a friend
for window-shopping in the big
department store in town.

42. Rob with his Dog
Rob is 45 and has a part-time job in
the town Centre.When he was 10
years old he lost his sight.
Rob lives with his wife Rita and son
John. He plays guitar and goes to gigs
a lot. Rob has a guide dog called Peggy
and likes to be independent.
For Bob, the bus represents freedom,
however sometimes he has difficulties
getting on buses.

43. Anny the Granny
Anny is nearly 80 and lives alone.
With many friends in the local church,
she enjoys spending time at the lunch
club which she goes to everyTuesday.
She also enjoys visiting her son. Mary
is a fan of Bingo, but sometimes finds
it hard to find a friend to go with,
especially when it’s dark in winter.

44. Tony the
Ex-Footballer
Tony is now 61 and is a former
football player.
He lives with his wife Lorena.Tony has
MS and needs to visit hospital regularly.
For his daily trip to the hospital he
depends on his wife to drive him there,
but his dream is to be able to travel
alone.
Tony is a big fan of Leyton Orient.

45. Jack theTeenage
Jack is fourteen and a great fan of
rock music.
He lives close to school and goes there
on the bus everyday with three of
his friends.
Jack likes going out with his friends and
trying new things.They love to listen
to music on the bus.

46. Esha the No-Buser
Esha is 76 and retired 8 years ago.
She loves gardening and has an allotment
in which she grows her own vegetables.
Esha does her shopping every week with
the Community Transport minibuses.
Five years ago, she had a fall on the way
to the bus-stop and had to stay in the
hospital for two months with a broken
hip, since then Esha has never gone on
the bus.

47. Maggie the Singer
Maggie is 25 and lives with her
parents.
She goes to a local club and what she
loves the most is painting and singing.
She has recently joined a local Choir
in town and is planning to become a
professional singer. She uses buses to
go to her club and back home.

48. Oscar the Driver
Oscar is 38 and a full-time driver. He
started his job 11 months ago.
Oscar sometimes works night shifts.
He lives with his wife, Serena and three
kids, 2 step daughters and one son,
who is now 12.
Oscar is a great fan of James Bond
movies and goes to cinema with his
wife every other week.

49. Ross the Boss
Ross is 51.
His job is to look after the buses and
make sure they provide a good service.
He has a big team to look after and
works hard.
Ross lives with his wife and two
kids and likes going camping every
once in a while.

51. 1
A Bad Day..
2
A Bad Day
A Nice Way..
4
A Nice Day..
3
Heroes for
Change

52. Project progress
We are here