Books Right Here Right Now is a major and strategic initiative to radically change core text provision at the University of Manchester. This part of the session will focus on how robust and empirical research is underpinning the project, both in terms of acquisition models, negotiations with publishers and providing a new product to our students, intrinsically based on the students’ own expectations. An overview of the day-to-day running of the eTextbook service at Plymouth University will be presented covering timeline, challenges and development. The presenter will look at how things have developed since the original Phil Gee model and the challenges of developing a new eTextbook model when publishers are not engaging and of librarians having to negotiate direct, as well as aligning the eTextbook services with the library, and developments moving forwards.