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Internal Conflict or Growth Opportunity?:
How Publishers are Transitioning to OA
Caroline Sutton
9 April 2018
UKSG, Glasgow
Confessions of a “born again subscription
publisher”
© Marco Verch
https://www.flickr.com/photos/30478819@N08/25035699078/ CC BY
2.0
Readiness of Users
Adoption of Innovation Curve
5
https://commons.wikimedia.org/wiki/File%3ADiffusion_of_ideas.svg
Attribution: By Rogers Everett [Public domain], via Wikimedia Commons
OA at Taylor & Francis
2003
Green OA policy
Guidance to
authors about
sharing their
work
2006
First hybrid journals
2012
Subscription journals first
converted to full OA
2013
OA membership scheme
2013
Most T&F
journals (>90%)
have a gold open
access option
2013
Taylor & Francis joins
OASPA
2013
Launch of
Cogent OA
8
2013
Routledge Books
Open Access
2014
T&F becomes a
publisher member of
DOAJ
2015
First OA offset
agreements
2017
Co-Action Publishing joins
Taylor & Francis Group
2017
Conversion of 20
STEM hybrid
journals to full OA
2017
Dove Medical Press
joins Taylor &
Francis Group
2018
7 more hybrid titles
become fully OA
2011 2012 2013 2014 2015 2016 2017 2018
Number of fully Open titles at Taylor & Francis – by
subject area
Medicine & Health Science Biological, Earth and Environmental Science
Physical Sciences and Engineering Allied & Public Health
Arts & Humanities Education
Politics, IR & Area Studies Business, Economics and Sociology
Behavioral Sciences & Social Care Geography, Information Science, Sport & Heritage
Modes of transition: Growth
Opportunities
Acquisitions
• Acquisitions of Dove and Co-Action in 2016 and 2017
Stuart Shieber
Peter Suber
4
“Subscription journals have been
converting or “flipping” to open access
(OA) for about as long as OA has been
an option.”
“Publishers will never convert their hybrid
journals to Open Access”
“…journals would still have no incentive
to switch to the full open access APC-
only model”
Conversion
• We converted 27 subscription titles to Open Access for 2017 and 2018
2017 Conversion Project: Usage
Jan-16
FTD
Feb-16
FTD
Mar-16
FTD
Apr-16
FTD
May-16
FTD
Jul-16
FTD
Jun-16
FTD
Aug-16
FTD
Sep-16
FTD
Oct-16
FTD
Nov-16
FTD
Dec-16
FTD
Jan-17
FTD
Feb-17
FTD
Mar-17
FTD
Apr-17
FTD
May-17
FTD
Jun-17
FTDs
Jul-17
FTDs
Aug-17
FTDs
Launching New Titles
17
Approach to the Transition:
Piloting the Models
• Jisc, UK; FAK, Germany; FinELib, Finland; CDL, USA.
• KEMö & FWF, Austria.
• Bibsam, Sweden; Leibniz, Germany; EISZ, Hungary.
• VSNU, Netherlands; Max Planck Digital Library, Germany.
Subs &
Discounted
APC
OA Offset
Credit
Read
&
Publish
OA
Transformational
Agreement
Some Tension Points
2017 Conversion Project:
Submissions
Submissions across the
project fell 61%
Typical journal fell by 50%
Quality of submission has
gone up
Desk reject rate fallen by
12%
0
100
200
300
400
500
600
700
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Average 1 2 3 4 5 6 7 8 9 10 11
#submissions
Not rejected Desk rejected Benchmark Max
Institution
Requirements/
Funder
mandate
OA
automaticall
y selected
Correct
licence
applied
Managing Tension Points
Advocacy with Editors and Editorial Boards Remains
Important
CC0 Creative Commons
Data, data, data…
CC0 Creative Commons
Thank you!
@CarolineSutton

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UKSG 2018 Plenary - Internal conflict or growth opportunity? Publisher approaches to the OA transition - Sutton

Hinweis der Redaktion

  1. © Marco Verch https://www.flickr.com/photos/30478819@N08/25035699078/ CC BY 2.0
  2. Animation 2016-17